Implementation of a Tourism Plan for Ohio Local Development

This report is a proposal for the implementation of a tourism plan focused on local development in Ohio. It begins by outlining the problems faced by the Ohio tourism industry, including the impact of algae in Lake Erie, and the lack of effective marketing. The proposal includes an executive summary, table of contents, introduction, current situation analysis, rationale, and a project plan with tables detailing tourism budgets, unemployment rates, and cash flow analysis. The rationale emphasizes the need for research to identify problems and recommend solutions. The project plan aims to attract investment and improve the tourism infrastructure. The conclusion highlights the uniqueness of the topic and its potential to help the state tourism board revive the tourism prospects of Ohio. The report includes references to support the findings and recommendations.

Running head: PROPOSAL WRITING
Implementation of a tourism plan
Name of the student
Name of the university
Author Note:

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PROPOSAL WRITING
Informal Memo Proposal
To:
From:
Date:
Re: Implementation of a Tourism Plan for local development
The OHIO state tourism board has been undergoing some serious problems which have
led to the down gradation of the tourism economy of the particular region ion USA. The tourism
board of the mentioned region has been facing lots of problems and they are finding it hard to
revive the industry to its glorious days. The main reason behind the sudden degradation in the
tourism market has been mainly due to the absence of a proper and efficient form of marketing
from the part of the local government as well as the tourism authority which takes care of all the
basic needs of the tourism activities in the region. Apart from the absence of such an initiative, a
recent problem in the form of Algae has crept up in the region. Lake Erie, one of the most
prominent attractions of this Midwestern US state, has been filled up with algae for quite a long
time now which has caused problems for both tourism and has also affected business. The
fishing business and the boat sightseeing by the tourists have come to a standstill as because the
thick undergrowth of algae plants in the lake has prevented the movement of any water
transportation. A large section of the tourists have turned their back from Ohio which has led to
the fall in the economy of the mentioned region. An immediate action is the need of the hour to
boost the already present tourism infrastructure of the state. A continuous funding process and
the attraction of private as well as foreign direct investment is utmost necessary to sponsor all the
tourism needs of Ohio.

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PROPOSAL WRITING
Title- “Implementation of a Tourism Plan for local development in the state of OHIO”.

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PROPOSAL WRITING
Executive Summary
The following proposal aims to highlight the reason behind conducting a detailed research on the
sorry state of the tourism industry in Ohio. The recent crisis that looms over the tourism industry
has been a matter of grave concern. The mentioned region of USA has seen a considerable dip in
the number of visiting tourists as compared to the last year. The research has quite clearly
mentioned all the problems behind such a situation and has even provided necessary ways to
tackle such a problem. The formulator of the research has provided a proposal to further
investigate the matter in a detailed and broad way. The author of this report has also provided
some valuable quantitative outputs and statistics that support the theory. The proposal ends with
a brief conclusion explaining the necessity of carrying out the project in a much broader
perspective.

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PROPOSAL WRITING
Table of Contents
Introduction......................................................................................................................................6
Current Situation..............................................................................................................................6
Rationale..........................................................................................................................................7
Project Plan......................................................................................................................................7
Table No 1- Tourism Budget and Tax.............................................................................................7
Table No 2- Unemployment rate in Ohio from 1992 to 2016.........................................................8
Table No 3- Cash Flow Analysis of Ohio Tourism.........................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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PROPOSAL WRITING
Introduction
The proposal is based on the explanation of the different problems that is faced by the
Tourism state of Ohio. The investigator has highlighted the absence of some of the most basic
marketing elements in the tourism industry and has termed them as the main reasons for the
sudden downward movement of the tourism industry of Ohio (Brida, Cortes-Jimenez & Pulina,
2016). A recent report has claimed that there has been a strong sense of dissatisfaction among the
tour operators in this part of America as there has been a lack of proper government interference
to improve the current state of affairs and attract more and more tourists in the region. The
research work will be considering a much bigger viewpoint and will also provide a much bigger
scope for future researches on the same topic.
Current Situation
The current situation in the Ohio state is no less than worst. This has happened due to the
non-utilization of the different tourism infrastructure, the absence of a proper form of marketing
and promotion to promote the vast tourism infrastructure within the state (Ali, Ryu & Hussain,
2016). However the recent problems have been quite disturbing and have caused quite turbulence
in the industry. The problems with the growth of Algae in Lake Erie have been causing problems
for the tourism industry as because it has stopped the movement of the tourist boats across the
waters. According to Ali, Ryu & Hussain (2016) there has been a serious lack of interest from
the part of the local self government to improve the current situation.

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PROPOSAL WRITING
Rationale
The current situation can be improved by a proper and efficient form of research that will
determine all the necessary problems as well as make a proper form of recommendation to
change the situation. The current crisis situation in Ohio and the failure of the authorities to
address the situation in a constructive manner have led to the downfall in the number of tourists
in the area. The following research seeks to determine the various issues as well as their
solutions. The effective outcomes will help the concerned authorities to maintain a well balanced
tourism and gain enough revenue for the betterment of the place.
Project Plan

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PROPOSAL WRITING
Table No 1- Tourism Budget and Tax
Source-(Prebensen, Chen & Uysal, 2014)
The research work that will be carried out will be having a proper action plan that will
help to overcome the necessary barriers present within the industry. The main aim of the research
is to create a decentralized tourism planning that will attract private as well as foreign investors
who are keen to change the spot and turn it into a hotspot for tourists. The investor should also
come into an agreement with the necessary state authorities to maintain the lake and preserve its
rich eco system (Taylor, Bogdan & DeVault, 2015). The presence of a considerable amount of
financial backing will help the tourism industry get back its actual glory.
Table No 2- Unemployment rate in Ohio from 1992 to 2016
Source-(Ray & Das, 2016)

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PROPOSAL WRITING
A short but compact cost analysis has been provided by the researcher in the following
project which will be helpful to determine the amount of estimated costs, elements of cost and
the different other expenses that are needed for the proper running and maintenance of the
tourism infrastructure of the region and presenting the tourists with the utmost satisfaction
(Bullerjahn et al., 2016).

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PROPOSAL WRITING
Table No 3- Cash Flow Analysis of Ohio Tourism
Source-(Veal, 2017)
Conclusion
The topic that has been selected is a unique topic as because it has hardly been researched
upon earlier. A brief idea about the main issues has been provided in the proposal that will form
the basis of further studies. The project will help the state tourism board as well as the parties
who are interested to conduct a detailed analysis on the current situation. The report will be
helpful for the concerned authorities to chalk out a detailed action plan and revive the tourism
prospect of Ohio.

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PROPOSAL WRITING
References
Ali, F., Ryu, K., &Hussain, K. (2016). Influence of experiences on memories, satisfaction and
behavioral intentions: A study of creative tourism. Journal of Travel & Tourism
Marketing, 33(1), 85-100.
Brida, J. G., Cortes-Jimenez, I., &Pulina, M. (2016). Has the tourism-led growth hypothesis been
validated? A literature review. Current Issues in Tourism, 19(5), 394-430.
Bullerjahn, G. S., McKay, R. M., Davis, T. W., Baker, D. B., Boyer, G. L., D’Anglada, L. V., ...
&Kudela, R. M. (2016). Global solutions to regional problems: Collecting global
expertise to address the problem of harmful cyanobacterial blooms. A Lake Erie case
study. Harmful Algae, 54, 223-238.
Mudjanarko, S. W., Setiawan, M. I., &Hasyim, C. (2017).Concrete Technology to Support
Sustainable Tourism Infrastructure. ADRI International Journal Of Civil
Engineering, 1(1), 7-9.
Page, S. J. (2014). Tourism management.Routledge.
Prebensen, N. K., Chen, J. S., &Uysal, M. (Eds.).(2014). Creating experience value in
tourism.Cabi.
Taylor, S. J., Bogdan, R., & DeVault, M. (2015). Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Veal, A. J. (2017). Research methods for leisure and tourism. Pearson UK.