Exploring the Implementation of Artificial Intelligence in Facebook

This essay delves into the integration and impact of Artificial Intelligence (AI) within the Facebook platform. It explores various applications of AI, including customer support, enhanced security features like face and eye recognition, and fraud detection systems. The essay highlights the benefits of AI implementation, such as improved user experience, increased platform security, and operational efficiency. It also acknowledges potential drawbacks, such as the risk of job displacement and system errors. The author emphasizes how AI can significantly contribute to Facebook's growth by improving service delivery, user-friendliness, and data security, ultimately making the platform more competitive and valuable for its users and management. The paper references several academic sources to support its claims.

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ARTIFICIAL INTELLIGENCE IN FACEBOOK
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Artificial Intelligence in Facebook
AI is the short form of Artificial intelligence. It is a process of giving the machine mostly
computers the ability to almost reason like a human being (Cohen and Feigenbaum, 2014. 00). It
is done through the use of codes in programming. One of the major languages known in this field
is the Python programming language. AI has brought major boosts in the IT industry in the
current world. There are very many applications using AI that are used on the websites and other
social media Companies like Facebook. It uses human reasoning to respond to question which a
person can’t even notice. AI has simplified a lot of things, and it is a great deal in the software
development field.
AI can be used in all fields, medicine, agriculture, technology and construction (Hutter et
al. 2014. 80). The content, however, deals with AI being in the technology field most important
in Facebook. Facebook is a multibillionaire company that has helped people in terms of
communication and business. People all over the world can send messages to each other, and it
takes seconds to send and receive. People have seen such a platform as an opportunity to
improve their business in terms of marketing strategies. They are using it to sell and resell
products and services. Some have earned a fortune from such a Company which has free
registration. AI being introduced in such a Company can really help improve services to its
customers and go on being the best social media platform in the World.

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There are various ways and fields in which AI can be implemented in Facebook. In such
a platform, there is the need to have a support area where customers with needs can get their
feedback within seconds. If there is something that people hate is a delay. An AI application are
integrated into the platform, which will be replying messages and calls from the customers and
give the immediate feedback. That’s is one of the major applications of the AI which can really
boost such a company.
In Facebook today, people log in through email, usernames and passwords. These
methods are somehow not secure. The data in a person’s account should be protected because
even the law states so. People can guess other people’s emails and passwords, get into peoples
profile and take or see whatever they want. There is the AI application which is a face or eye
recognition can be reinforced together with the speech recognition. The AI’s working together
with the logins can make the platform more secure.
There is an AI applications which is used to detect fraud. The information in the
Facebook database for every user is important. Through the use of AI, if the application detects a
login from a different locations, or any other suspicious thing, it can send an email or text to the
original and known user to inform him/her. In case it was not the user doing such an action, there
is a link to follow to increase the security of the account.
When Artificial Intelligence is introduced and implemented in a Company like Facebook,
there a lot of merits that can associate with such technology (Nilsson, 2014. 00). People using
Facebook platform will always be served at a very fast rate without delay. AI are even faster
compared to human beings, and still, they are developed using human reasoning. One AI
applications can serve a great multitude of customers which is not the case to one support agent.
Speed matters in social media platform. The platform will be user-friendly. One of the reasons

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why software’s and applications fail is that of user unfriendliness. If the platform if friendly, then
the number of users increases. One of the important impacts of AI is security. All AI applications
are highly secured. People need assurance that the accounts and data can never be available to
another person at any given time. The speech recognition and the rest can make the Facebook
platforms more secure compared to the use of passwords.
There are a lot of advantages that come with AI application in such a Company (Russell
and Norvig. 2016, 00). One, the number of customers served by the applications at a single time
cannot be possible if one is using a support team. Their users will love the responses and time,
and then more users will love the platform increasing the number of users which increases the
profit margins. Facebook management will also not incur the cost of hiring thousands of
employees to work as support teams hence reducing expenses. Facebook main problem is data
security. That’s why people use their platform since they are assured their information is secured.
AI helps in boosting the security level (Bond and Gasser, 2014. 00)
There must be a demerit in everything since nothing is perfect. The applications can lead
to unemployment, and sometimes they fail due to functionality error (Spiro, Bruce and Brewer.
2017, 00).
In conclusion, AI in Facebook can act as a major boost for its growth. The Facebook
platform can be secure and fast in service delivery. Unemployment can be a problem to the
general public but an advantage to the management.

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References
Bond, A.H. and Gasser, L. eds., 2014. Readings in distributed artificial intelligence. Morgan
Kaufmann.
Cohen, P.R. and Feigenbaum, E.A. eds., 2014. The handbook of artificial intelligence (Vol. 3).
Butterworth-Heinemann.
Hutter, F., Xu, L., Hoos, H.H. and Leyton-Brown, K., 2014. Algorithm runtime prediction:
Methods & evaluation. Artificial Intelligence, 206, pp.79-111.
Nilsson, N.J., 2014. Principles of artificial intelligence. Morgan Kaufmann.
Russell, S.J. and Norvig, P., 2016. Artificial intelligence: a modern approach. Malaysia; Pearson
Education Limited,.
Spiro, R.J., Bruce, B.C. and Brewer, W.F. eds., 2017. Theoretical issues in reading
comprehension: Perspectives from cognitive psychology, linguistics, artificial intelligence and
education (Vol. 11). Routledge.