BUS/475 Assignment: Implementing a Balanced Scorecard at Hoosier Media

This report presents a balanced scorecard analysis for Hoosier Media, focusing on strategic objectives across four key perspectives: financial, customer, internal business processes, and learning and growth. The financial objectives emphasize profitability, market worth, and cost management. Customer objectives target satisfaction, retention, and safety. Internal process objectives prioritize reliability, performance efficiency, and communication. Learning and growth objectives concentrate on employee satisfaction, capabilities, and training. The analysis also reflects on the trends, assumptions, and risks associated with Hoosier Media's business model, highlighting the importance of a well-defined mission and vision in achieving organizational goals. The report concludes by underscoring the interconnectedness of these perspectives in driving shareholder value and enhancing brand value through customer engagement and operational effectiveness.

Running head: BALANCED SCORECARD FOR HOOSIER MEDIA 1
Balanced Scorecard for Hoosier Media
Name of the Student
Name of the Instructor
Course Code
Date

BALANCED SCORECARD FOR HOOSIER MEDIA 2
Financial Objectives Measures Targets
Enhancement in profitability Market worth 15%
Competitive benefit Economic worth 65%
enhancement in revenue Expenses and costs 50%
Customers Objectives Measures Targets
Customer satisfaction Feedback for the customer satisfaction
95%
Customer turnover Home sales
10%
Safety of the customer Injury of the customer related to
property 2 %
Internal Business
Process Objectives
Measures Targets

BALANCED SCORECARD FOR HOOSIER MEDIA 3
Reliability Reliability of the services for clients based on schedule
95%
Performance Efficiency to provide the best performance
95%
Communication Efficient communication with the employees and clients
95%
Learning and Growth
Objectives
Measures T
argets
Worker satisfaction Capabilities of the employee Customer services 95%
Worker turnover Providing job to the Employees with high
moral
15%
Worker training Improving the training of the workers 95%
According to the research, it has been identified that a properly defined mission and
vision statement is going to help an organization in achieving their desired objectives. The
primary objective of Hoosier Media is to eliminate the usage of paper thereby allowing the
customers to share find as well as distribute their own documents in a safe and secure manner

BALANCED SCORECARD FOR HOOSIER MEDIA 4
(Jensen, 2017). The company also concentrates on their customer satisfaction thereby
enhancing the overall revenue followed by benefiting the utilization of proper resources. the
overall activity is performed by making the calculation of operational cost, grow revenue,
earning in each share, the return on capital and investment. It has been found that the financial
perspective helps in fulfilling the aim of the finance department thereby helping the managers for
keeping track regarding the success of the organization followed by calculating the shareholder
value.
The perspective of the shareholder value is always linked with the customer experience
within an organization (Martello, Watson & Fischer, 2016). The customers of Hoosier Media
Inc. helps in determining the success within the organization. For several years It can be seen
that Hoosier Media is working with the business organizations as well as the government for
scanning storing and safely securing the documents for getting the access easily. According to
the business perspective of Hoosier Media Inc., it is evident that Serving the choice of the
customers is going to enhance the brand value of the organization in the marketplace.
Satisfying the customers will help Hoosier Media Inc. to engage them within the organization for
enhancing the brand value.
In the research, it has been found that the perspective related to the internal operations
is going to provide operational effectiveness for Hoosier Media Inc. For enhancing the internal
operations it can be seen the organization tries to protect the sensitive documents as well as
records of the clients from any tampering, decay, unauthorized access, disasters, and server
crashes (Akkermans & Van Oorschot, 2018). The storage that is being provided by Hoosier
Media Inc. focuses on providing a safe as well as continuous access to any kind of critical
documents.
The perspective of learning and growth is concentrated on the investment of the brand

BALANCED SCORECARD FOR HOOSIER MEDIA 5
image of an organization by developing a stronger relationship with the overall community
followed by the employees. developing any kind of mutual relationships with the employees in
Hoosier Media Inc. is considered to be the primary goal within the strategic plan (Keyes, 2016).
The primary goal of the organization is about motivating the employees for remaining within the
organization for a longer period of time. developing a strong client base and mandatory
practices result in increasing the employees for working within the organization.

BALANCED SCORECARD FOR HOOSIER MEDIA 6
References
Akkermans, H. A., & Van Oorschot, K. E. (2018). Relevance assumed: a case study of balanced
scorecard development using system dynamics. In System Dynamics (pp. 107-132).
Palgrave Macmillan, London.
Jensen, M. C. (2017). Value maximisation, stakeholder theory, and the corporate objective
function. In Unfolding stakeholder thinking (pp. 65-84). Routledge.
Keyes, J. (2016). Implementing the IT balanced scorecard: Aligning IT with corporate strategy.
Auerbach Publications.
Martello, M., Watson, J. G., & Fischer, M. J. (2016). Implementing a balanced scorecard in a
not-for-profit organization. Journal of Business & Economics Research (Online), 14(3),
61.