This report analyzes the significance of evidence-based human resource management within an organization, focusing on its strategic functions. It uses a case study of the HR Manager at CERA, who faces challenges in convincing the CEO and executive team about the importance of HR functions aligned with organizational strategies. The report includes academic journals to support the HR Manager's arguments in discussions with the executive team, emphasizing how strategic human resource management encourages high performance and manages human capital effectively. The analysis highlights the alignment of HR functions with organizational strategies to improve business performance and gain a competitive advantage, addressing the outdated perceptions of HR roles within CERA's executive team.