The Implication of Digital Technologies on PrestaShop - Report

This research project investigates the implications of digital technologies, specifically mobile applications, on the e-commerce platform PrestaShop. The report begins with an introduction outlining the research's overview, background, significance, rationale, aim, objectives, and research questions. It then delves into a comprehensive literature review, exploring the significance of mobile applications in the modern era and the measures PrestaShop employs to attract customers. The research methodology and data analysis sections are followed by recommendations, addressing research ethics, and reflection. The conclusion summarizes the findings, and the report includes references and an appendix. The study focuses on understanding how digital tools influence PrestaShop's business performance, customer satisfaction, and competitive advantage, providing insights into the evolving landscape of e-commerce and the critical role of digital technologies.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
LITERATURE REVIEW ...............................................................................................................8
RESEARCH METHODOLOGY ..................................................................................................12
DATA ANALYSIS .......................................................................................................................16
RECOMMENDATION ...............................................................................................................25
RESEARCH ETHICS ...................................................................................................................25
REFLECTION...............................................................................................................................25
CONCLUSION .............................................................................................................................26
REFERENCES ............................................................................................................................28
APPENDIX ...................................................................................................................................29

TITLE:
The Implication of digital technologies on PrestaShop .
INTRODUCTION
Overview of the Research
In this advanced time every business association is centered on giving fantastic
merchandise and enterprises to their potential clients in regard to fulfilling their necessities and
needs. Association are generally worry on rising their enterprise execution by applying advanced
devices and innovations at work put as computerized types of gear are much successful, in
growing the execution of firm at commercial center (Beetham and Sharpe, 2013). Mobile
applications are considered as the essential element of the modern society as in this competitive
era large number of people are depend on mobile and its various applications as to making their
self entertaining and busy. Mobile applications is the most applied technology on which large
number of people in different age group are based as this consist to be the most entertaining
source. PrestaShop is the chosen organisation for this particular report, PrestaShop is a most
popular online retailing company which offers highly attractive products and services at market
place. The major motive of firm is to fulfilling the desires of people through offering them
variety of products and services as per their choice. The company offering its products and
services through various online sources such as mobile application, online website and
company’s page etc. Propel instruments and advancements are profitable for authoritative
development and achievement. In this advanced period the real reason for every little and in
addition expansive business association is to upgrading their execution and efficiency at
commercial center through applying different inventive thoughts and apparatuses, advanced
innovations are compelling in executing all business tasks in powerful way as to delivering
amazing products and ventures for clients. In the present situation vast number of individuals is
invest an immense measure of energy with advanced supplies as these are most engaging and
accommodating in nature. So every little and extensive business undertakings are worry on
embrace new and successful advancements at work put as to expanding efficiency and execution
of firm. Computerized proficiency can be resolved as the capacity to apply advanced innovation,

specialized instruments or different system to make, get to, oversee, coordinate and assess
information and data in regard to direct different tasks in a lead society.
Background of the Research
On the planet brimming with digitalization individuals are especially worry about the
new and quick types of gear in regard to making their life all the more simple and agreeable.
Advanced apparatuses and advances are financially savvy in nature using computerized
instruments and advances individuals can without much of a stretch fulfill their necessities at
wherever. The major centered region of firm is to creating association execution through
accomplishing high aggressive edge at commercial center. In this existing time rivalry is on its
peak, each firm is centered on achieving high position at commercial center through offering
assortment of prpprarthana.brarthana.boducts and ventures as opposed to their adversaries
(Sheninger, 2014). Mobile applications plays vast role in developing organizational performance
and productivity at market place as large number of people are spending a huge amount of time
on mobile and its various applications which are helpful in making their life easy and
comfortable. In the competitive era people live in a tight and busy schedule so they are not
having time to buying goods so they apply online application as to satisfying their needs and
wants without making any kind of extra efforts. PrestaShop.com. Inc, is doing business as
PrestaShop it is a small premium open source e-commerce solution organization. The company
was founded in the year of 2008 by Bruno Leveques and Lgor Schlumberger.
Significance of the Research
The existing research is based on the significance of mobile applications and its impact
on attaining customer’s satisfaction. Buyers are considered to be the most essential element of
market as the maturation and success of firm are supported on the higher customer’s attraction.
The major motive of each small as well as small business enterprises is to offering variety of
products and services to their potential buyers. The research is led with a specific end goal to
enhance the abilities and information of analyst. It will likewise portray the necessity of
modernization inside business substances and how it will be enhance their creation procedure.
Presently nowadays, every association and even government likewise put different endeavors for
executing modernization by rising distinctive computerized systems or components. UK

populace likewise has a tendency to embrace new and propel innovation which makes their lives
more less demanprarthana.bding. In this point of view, media transmission organizations are
endeavoring to enhance its administrations by putting more procedures in them. Besides,
mechanical headway additionally helps in enhancing new execution level of workers as they will
skilled to perform well.
Rationale of the Research
The considered research is based on the analysis of the importance of mobile
applications within the modern society and its impact on attaining customer’s satisfaction.
Mobile applications are considered to be most essential element of digitization which helps an
organization as well as customers to attain best possible benefits without putting any kind of
efforts. In the present research work the implication of digital technologies within the business
activities of small as well as large business enterprises is the major issue and this needs to be
addressed for attainment of higher growth and profitability within the market place. In the
modern business environment competition is so high at market place and mostly organizations
are focused on implementing digital technologies within their workplace as to increasing their
operations and functions. So it is essential for PrestaShop to implement effective and appropriate
tools for effective execution of their business operations. This also create value in development
of organizational performance at wide scale.
Research Aim
This is the most crucial part of research work on which the potential activities of research
are based on. Research points characterize the genuine motivation behind the examination in
order to discover all answer of inquiries in a logical way (Fitzgerald and et. al., 2014). Points are
depending upon wanted results of the exploration which is must for specialist to accomplish. It
helps in influencing an exploration to extend more proficient or viable. Moreover, it manages
what and how to accomplish; in this manner look into points renders course towards fruition of
all exploration exercises. The essential aim of this particular research is “To analyze the
importance of mobile applications within the modern society and its impact on attaining
customer’s satisfaction”. A case study on PrestaShop.
Research Objectives

Research targets are the best possible systems which portrayed the best approach to
accomplish investigate point. All means which takes needs particular arrangements of
undertakings keeping in mind the end goal to achieve objectives of research venture. Research
goals ought to be sensible and unequivocally chosen. They make an exact utilization of ideas and
information. There are portrayed significant targets of this exploration venture, such are
expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern
era.
 To determine various measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.
Research Questions
An examination questions are principal perspective of research venture; it accentuation
on assurance of system and aides all phases of request (Danese, 2013) . What's more, inquire
about inquiries begins with different issues which somebody needs to determine and
distinguishes the purpose for this. It alludes certain regions of concern which need to tended to
and troubles which are required to be tended to and conditions that can be made strides.
Underneath specified are some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?

 What are the ways by which higher competitive edge can be attained at market area?

LITERATURE REVIEW
This comprises to be a primary aspect of research work which helps in directing an inside
and out research in regard to reaching at suitable outcome and result. It is a content of researcher
paper which includes the present data in which substantive discoveries and outcomes are
included (Bovee, Thill and Raina, 2016). This piece of research helps in giving a noteworthy
heading to the exploration to do the entire research works a correct way as to aggregating the last
and suitable result. In this segment information must be assembled by the secondary source of
data collection. in this past research assumes viable part in pushing ahead towards right bearing.
The significant explanation behind directing another research is to overcoming the shortcoming
of the past investigation work and reaching at the potential outcome.
2.1 The significance of Mobile applications and technologies within the modern era.
As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are no
longer just an application. It considered as an most useful element which helps in providing long
term benefits to the people as to keep them connected with each other. The mobile or the smart
phones have arrived in a very big and challenging manner. Mobile and smartphones are
responsible for changing the business functions as these are helpful in gaining attention of large
people towards the firm as to fulfilling their basic desires. In the modern society million of
people are using mobile and technological devices and each small as well as small business
enterprises are concern on developing mobile applications as to making their business more
lenient and smooth. As a large online retail company it is essential for PrestaShopto use most
effective and appropriate strategy as to attaining higher growth and success at market place.
There is various importance of mobile applications in which some are described as under:
Customization: It consist to be an essential tool which is possible in the mobile applications is so
away unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensure
about providing better User experience through providing effective facilities like Location
tracking which are used in the mobile apps as to tracking the location of users. PrestaShop is
widely concern on utilising mobile applications as to reaching at their final customers through
distributing they are selected products and services.

Acquiring new customer:
High number of customers attraction is beneficial for company as to generate high
amount of revenue which create various benefits for the farm mobile applications are effective in
providing appropriate services to the people who are very much willing to taking benefits of
production services for a specified company is also giving a chance to the organisation for titling
its towards their potential buyers.
Updating the trend:
Emails and mobile applications are considered as the basic source of correspondence with
the people organizations are concerned on applying different applications as true maintaining
appropriate flow of information in order to generating effective fruitful outcome there are
products that are based on card on new arrivals even the discounts and the best offers are quite
effectively distributed with the notification technology on the mobile application.
2.2 The essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.
In the modern business world the leading centered area of each organizational concern is
to attracting more and more Biased towards their form or its offered goods and services as to
increasing the profitability and revenue of firm by developing their sales PrestaShop is a most
leading online retailer company which deals in variety of products and services and very much
focused on grabbing the attention of people towards the farm bro providing various beneficial
services to their potential buyers (Mohammadyari and Singh, 2015). the major motive of
PrestaShop is to capturing a wide area of market through offering variety of products there are
different measures which are used by PrestaShop as to achieving higher growth in success at
market place in which some are represented as below:
Discount offers: This is the most popular way to gaining attention of people towards the form as
a small business Enterprises PrestaShop mainly deals through online marketing and providing
different discount products to their regular and potential customers as to retain them for long
time. Discount is the best way to attract buyers towards the firm.

Quick response: As a small business concern PrestaShop engage in various online trading
through their application website and online pages the company is widely focused on providing
quick response on the request of buyers as to maintaining their interest towards the form or its
offered services. Response represents that the company is taking their customers as the priority
which help in creating value for company to sustain people for long run of business activities.
Skilled employees: Human resource is considered as the most essential element of found as a
whole activities of farmer based on the efforts of employees as a small business Enterprises it is
necessary for PrestaShop to hire skilled and educated people at workplace who are having
potential knowledge about online trading and various applications which are used by company in
order to providing products and services to their wires effective recruitment of employees create
benefits for the farm in developing their performance through implementing efficient efforts of
employees.
2.3 The relationship between digital technologies and organisational developing performance.
As per the opinion of Kumar and Reinartz, 2012, Digital advancements are considered as
the most important aspect which are effective in enhancing the profitability of a firm by
implementing right source at the right place. Significant knowledge about technologies are
essential for each enterprise or its employees as to performing they are all business operations
and functions in more effective and efficient manner. there is an effective relationship between
Digital Technologies and developing organisational performance as it represents that if
organizations are able to implement their resources in effective manner than it is possible for an
organisation to attain higher growth throw offering variety of products and services. As the
largest online retailer company it is essential for PrestaShop to implement appropriate changes
and modification in their strategies and operations in order to sustaining a higher position at
Marketplace it is also essential for PrestaShop to maintain its brand image in the mindset of
customers through offering them new and innovative products within the market digital tools and
technologies are beneficial for farm in enhancing their performance through producing more
innovative and technological products as to satisfying the needs and wants of customer.
Research Gap

This study mainly focusses on determine impact of digital technology on commercial and
other activities perform by company to achieve its set goal and objective. Qualitative research
method is used in this research to study the various aspects of research. This study is done to fill
the gap and to determine the impact of digital implementation on real business activities. This
study has been conducted on the basis of past available data and the information collected from
respondents with help of questionnaire. Mainly this research is done to explore the impact of
implementation of digital technology on business operations of company.

RESEARCH METHODOLOGY
Research approach comprises with a methodical arrangement that can be utilized as a part
of request to influence an examination to extend. It creates speculation or giving arrangements
by characterizing and additionally redefines significant issues or issues. This piece of research is
imperative in light of the fact that in this researcher discovers all answers till conclusion. In this
connection, there are utilized different strategies to direct an exploration with a point of better
results. Thusly, examine philosophy conveying research venture viable way by utilizing
distinctive applications. It is grouped into various portions which are depicted as under: -
Type of Investigation
Research is a method for intended social event of data and information with a specific
end goal to investigate headway of learning in any region (Stark, 2015). A research can be
qualitative or quantitative in existence. In this task qualitative research strategy has utilized as a
part of request to draw powerful outcome and results. Research strategy are use to examine
variable utilizing viable calculation and figuring’s to do fruitful research. Through this, specialist
sort out all exploration exercises successfully which enhance results.
Research Design
This is a segment which will state about as how ponder function can be led in a
compelling way. Research configuration is a way which help examiner in sketching out a
diagram as indicated by entire research work will be directed. This sections is consist of three
major types such as descriptive, exploratory and experimental research design (Chen, Li and
Arnold, 2013). This bit of work will center on using illustrative method of outline as it will
accentuation on the reality as how computerized advancements impacts association and its
adequacy. It will help specialist in portraying as how qualitative viewpoint can be
comprehended.
Research Approach
There are different ways, which are effectively utilized by the researcher as to leading the
investigation work in right direction. This is a segment that wills emphasis on ways analyst will