This assignment presents an import business plan for Yum China Holdings, an American-Chinese fast-food restaurant, focusing on importing chicken from China to the USA. The plan includes an executive summary, company description, and market research, analyzing the industry, customers, and competitors. It details product and service lines, pricing strategies, and research and development activities. The marketing and sales section outlines growth plans and customer communication methods. Financial analysis provides profit and loss projections, cash flow projections, and a projected balance sheet, along with a break-even analysis. Finally, the plan covers export documentation, including certificates of origin, insurance, shipping documents, and trade agreements, along with relevant citations. The selection of chicken as the import product is based on the fact that China produces more chickens at the farm than the US farmers do.
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