A Report on the Development and Importance of Ad Campaigns

This report discusses the development and importance of creating catchy advertising campaigns to build and maintain a brand in a competitive corporate environment. It emphasizes the significance of advertising in establishing a renowned brand and addresses the challenges faced by staff in understanding its importance and applying creativity to form new campaigns. The report outlines a process for creating effective marketing plans, including researching audience recognition, setting goals, using appropriate platforms to attract maximum audience, and analyzing campaign effectiveness through key performance indicators. It also highlights the role of branding in creating public remembrance and positive associations with a product, stressing the importance of understanding the customer base and aligning with their needs. The report concludes by emphasizing the need for excellent customer service, compelling storytelling, and ongoing engagement with the target market through various channels, including blogs and social media, to foster loyalty and maintain brand visibility.

MEMO

To the staff
From: top management
Regarding: Development and importance of new catchy ad campaign
Date: 29th May 2019
With the increasing and penetrating corporate competition, it has become a severe challenge
regarding maintaining and developing a brand. The emerging and cut-to-cut innovations and
technological implementation has enforced the company to build their own brand. However,
it is important to understand the significance of advertising and it`s helpful to create an
renowned and sophisticated brand. The staff has been facing issues in regards to understand
its significance and apply creativity top form new campaigns (Polland, Cooper, & Hecker,
2016). Before starting to create new campaign, it is important for the staff to measure the
significance and effectiveness of marketing campaign by the competitors. Further, it is
significant to follow a procedure that can allow staff to create new marketing plan. Without
following a proper procedure, it cannot address and overwhelm the audience from the
marketing plan. Firstly, the staff should find and discover methods to research on audience
recognition (Podsakoff, MacKenzie, & Podsakoff, 2016). If the staff is not able, find
appropriate audience to target then the people who expects or needs products and services.
The success and the failure of marketing plan will totally depend on the how firmly target the
main audience. When not creating the appropriate information, the people eventually do not
purchase services and products when they are not aware of the product. The other main aim
of marketing strategy will be able to sell products. The staff will be directed to follow a
process that starts from researching the appropriate audience then they strives to establish the
goals (Podsakoff, MacKenzie, & Podsakoff, 2016). The staff should strive to find right

information and use the appropriate mode of different platforms so that it can attract
maximum audience. Before launching it to different platforms, it is important to analyse the
effectiveness of the campaign and in order to ensure that marketing materials have been
created with enough time and efforts. If the campaign is not effective then it is important to
make adjustments and finally create a high quality piece. After launching marketing
campaign to the market, the staff will have to examine the results through key performance
indicators (Alhaddad, 2015). Staff will be able to know whether the marketing campaign
effective enough to attract maximum audience. As soon, as staff collect the information in
form of results to see the predetermined goals and prepare a new marketing plan or existing
ones. The staff attempts to make modification in the marketing campaign and marketing is an
expecting game that anticipates new audience. Staff will shift the strategy from the wrong
direction to a correct path without wasting any time (Alhaddad, 2015).
Advertising is significant in the development of brand. Branding plays an important to create
a public remembrance and feel good by using the product with a brand name. The elements
that are used to make and create a brand such as name, tagline, music, colour, jingle,
message, and feeling. Staff will also feel proud if they are employed in great brand
(Podsakoff, MacKenzie, & Podsakoff, 2016). Creation of successful brand when a business
understands its customer base and finally aligning with the needs of the customers. A
business can motivate and make staff understand the need to develop a logo and name, which
will appeal to the prospects and customers (Amoako, Anabila, Effah, & Kumi, 2017).
Effective advertisement strategy conveys an effective brand by elaborating a story. Effective
advertisement will include a clear brand image message that will consist of direct call and its
action as there are so many companies, non-profit organisation¸ and political campaigns that
further attempts to stand out of crowd and become unique, uncomplicated and powerful
(Balaji, Roy, & Sadeque, 2016). Staff should understand the importance of creating a brand.

It can be done by providing explicit customer service, develop a heartfelt story which will be
able to speak how efficiently a business serves client`s personal concerns. It provides value
and exceed the expectation of the customers with high intensity of fulfilling their needs and
wants. There is a need to get regular feedback in regards to its product and services. When a
client and customer likes to be served to liked, trust and know you (Balaji, Roy, & Sadeque,
2016). Therefore, a requirement to see the target market to accept as the person will be able
to make the brand. Staff need to identify the need to see out of mind and sight and remind the
target people for the product and do active business or else people will start forgetting the
brand. A excelled brand will provide and exceed the customer`s value and expectation
(Amoako, Anabila, Effah, & Kumi, 2017). On-going value to the target market is most vital
in order to make a appropriate brand. Out of the sight, staff and organisation will regularly try
to stay the touch with the customers and the target market or else they are going to lose the
market and business (Amoako, Anabila, Effah, & Kumi, 2017). The company should try to
help the target market and maintain the new trust by making and writing the blogs, which will
inform, educate, and entertain. Staff should use the organisation`s website and write blogs
consistently (Mooij, 2018). Blog is a source where it starts to develop loyalty by regular posts
and offer a quality information. Internet customers are invited with the help of free marketing
resource and allow them to participate their Facebook groups (Mooij, 2018).
As per the suggestion and discussion regarding the building of brand name, it is seen that
social media create a huge base of customers and it is important to maintain them by
regularly messaging them and offering them. Staff should consider its activities as per the
brand and the company.|

References
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