A Reflection on the Importance of Digital Marketing Tools in Business

This essay reflects on the critical role of digital marketing tools in contemporary business. It discusses various platforms like Twitter, LinkedIn, Facebook, YouTube, Snapchat, Instagram, Vimeo, and Google+, highlighting their unique applications and importance in business promotion and development. The essay emphasizes how these tools facilitate communication, customer engagement, and strategic marketing, ultimately saving time and effort in business operations. It further acknowledges the transformative impact of the digital revolution on business practices, underscoring the necessity of these tools for modern businesses to thrive in a competitive market. Desklib provides access to similar essays and solved assignments for students.

Running head: IMPORTANCE OF DIGITAL MARKETING TOOLS
Subject- Reflection on the importance of digital marketing tools in business
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2IMPORTANCE OF DIGITAL MARKETING TOOLS
Marketing loses its meaningfulness if the word ‘digital’ is not prefixed to it. To me this is
the importance of digital marketing in present day businesses. A number of digital marketing
tools are available in market that help in effective business and communication (Armstrong et al.,
2015). Most widely used ones include Twitter, LinkedIn, Facebook, YouTube, Snapchat,
Instagram, Vimeo and Google+. Each tool is discussed with their business importance and
application.
Twitter:
Twitter is the most followed social media platform used both for personal as well as
business purposes. Twitter uses the minimum characterization approach and is the quickest form
of message delivery system (Chaffey and Smith, 2013). Whole world can be made aware of
within a fraction of seconds. Celebrity base for twitter is the largest but businesses are not far
away from using them for their marketing strategies and promotional needs. Every business
entity has their own twitter links like own company websites and customers could easily connect
with them in no time.
Twitter has analytical tools for business support where followers could increase their
loyalty and brand name of their business choice. Customers could be easily reached out through
the aid of twitter and businesses could easily launch new product line by updating the news on
twitter (Frick, 2013). Present day businesses are much dependent on this social tool of twitter for
both product promotion and business development.
LinkedIn:
LinkedIn is the most professional social network in business fields. It is the data
warehouse for talent hunt for business firms. It also helps in easy network building and

3IMPORTANCE OF DIGITAL MARKETING TOOLS
relationship management among business leaders. Here views are shared and discussed and a
direction of future business is found out. LinkedIn profiles are used for recruitment and selection
in business organizations and it is one of the strongest social bases for employee engagement
(Grishikashvili, Dibb and Meadows, 2014). Many businesses depend on LinkedIn for their daily
business run and so it provides ample opportunity for businesses.
LinkedIn is the professional version of Facebook. Here professional chatting, message
sharing, picture sharing, video sharing and information sharing is done in a very systematic
manner. Profile view parameters and check option is there where one can increase and decrease
the visibility of their online profiles.
Instagram:
Instagram is the most used online tool in recent times. Businesses use this tool for
effective business promotional activities. The benefits of using Instagram as business tool is
manifold and includes direct money-making opportunity, stories help in adding a reality touch to
businesses, visibility is increased by using special hashtags, increased mobility can increase
business prospects, creative business is most supported, competitors can be well monitored and
influencers can be followed effectively (Karjaluoto, Mustonen and Ulkuniemi, 2015).
Instagram likes, shares etc can be purchased and can be well-integrated for business
promotions. The tool is used for transparent Instagram verification as a number of business
frauds have risen in the last few years. In order to maintain originality of the business
verification is mandatory.
Facebook:

4IMPORTANCE OF DIGITAL MARKETING TOOLS
Facebook is the most widely used social networking site and people spend 90% of their
time in Facebook. It has created such a hype that it has became a part and parcel of our daily life.
One cannot think of a day without using it. It can be used as a tool for business marketing as the
customer reach here is maximum. It is also low-cost approach of marketing promotion and is one
of the quickest platforms for message circulation (Ramsaran-Fowdar and Fowdar, 2013).
Creation of page is a matter of seconds only and people can be added instantly. Need for research
and search for customer is decreased and the business can gain momentum in no time.
Facebook in recent times has a number of challenges in its path and its data privacy and
confidentiality is being questioned, but still the mass platform it has provided and shared in the
past is worth mentioning and it is one of the best tools for search engine optimization (Leeflang
et al., 2014).
YouTube:
YouTube is the largest video sharing platform among all social media tools. Not only
business, all spheres of video can be uploaded and promoted through YouTube. Short videos,
ads, promotional videos can be made and could have a mass appeal (Mata and Quesada, 2014).
Empathetic videos increase customer loyalty in the brand and this will help in mass
communication at a time.
Businesses could use this tool effectively when promotional video is the main option for
business development and strategic success. If customers are connected as one then the business
will be successful for sure.
Snapchat:

5IMPORTANCE OF DIGITAL MARKETING TOOLS
Snapchat is one of the widely used digital marketing tool used for businesses in recent
times. It uses the geo-filter tool to manage message updating and message sharing. Snap ads
provide better opportunity to new market entrants where that can post their company details so
that existing firms could see them and their market recognition becomes stronger. Employees
within the organization could be communicated easily through Snapchat and response could also
be received instantly (Royle and Laing, 2014).
B2B businesses firms could support each other through message and update sharing so
that both parties remain updated about their market positions and could gain competitive gain
(Tiago and Veríssimo, 2014).
Vimeo and Google+:
Vimeo is another updated version of digital video-sharing marketing tool where
businesses could explore any video they want to explore and could also create and upload their
own (Ryan, 2016). It is like YouTube but not as popular as it.
Google+ is the latest version of Google where one can search for anything they want to
search. The Search Engine Optimization technique is strong and incorporates all information
related to business development and success (Taiminen and Karjaluoto, 2015). Google
authorship provides better insight into information sharing and google+ circles ensure better
message delivery to clients and organizational groups at large. It provides better web analytics
platform by providing rich data of Ripples, Author stats in Google Webmaster Tools and +1’s for
domains in Google Analytics.

6IMPORTANCE OF DIGITAL MARKETING TOOLS
To end the reflection paper, it is evident that the tools have their self-important role in
business promotions and will become better in future. And it is for sure, the digital revolution
will change the business operations considerably saving both time and effort.
References
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Chaffey, D. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital
marketing. Routledge.
Frick, T., 2013. Return on engagement: content, strategy and design techniques for digital
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Grishikashvili, K., Dibb, S. and Meadows, M., 2014, April. Investigation into big data impact on
digital marketing. In International Conference on Communication, Media, Technology and
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Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing, 30(6), pp.703-710.
Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal, 32(1), pp.1-12.
Mata, F.J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing
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Ramsaran-Fowdar, R.R. and Fowdar, S., 2013. The implications of Facebook marketing for
organizations. Contemporary Management Research, 9(1).
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
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Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
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Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
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