Project Proposal: Facebook Reviews for Business in Retail Sector

This project proposal examines the importance of Facebook reviews for business organizations, specifically within the retail sector. The proposal focuses on how Facebook reviews influence customer purchasing decisions and contribute to increased sales. The project uses Marks and Spencer (M&S) as a case study to analyze customer satisfaction related to their products. The research aims to determine the significance of Facebook as a marketing tool, understand how customer reviews impact business strategies, and identify strategies for highlighting positive customer feedback. The methodology involves defining research objectives, including the role of Facebook in the retail industry and the strategies for using customer reviews. The project also plans to gather primary data through a sample of customers. The proposal references relevant academic literature to support its arguments and provides a clear framework for investigating the impact of Facebook reviews on retail business growth.

Project Proposal

Table of Contents
Theme and Background information......................................................................................1
Reason for choosing this theme..............................................................................................1
Aim.........................................................................................................................................1
How the aim will be achieved................................................................................................2
REFERENCES................................................................................................................................3

Topic: The importance of Facebook reviews for business organization in retail sector
Theme and Background information
The theme of the project proposal is to determine the importance of Facebook reviews for
business in retail sector. In this modern era, every company wants to stay ahead in the
competition and that is why, they actually develop strategies and among all, social media is
consider top method to reach range of customers. Among that Facebook is consider one of the
top marketing tools whose reviews influence customers to purchase the product and increase
sales o any business. In the same way, chosen firm is Marks and Spencer (M&S) which is top
retail firm and also used Facebook to analyses customers satisfaction related to offered products.
Beside this, current research grab attention of many readers and other business to use this method
to identify the customer's needs. As organizations uses Facebook and its review also provide
credibility and proof to business and further, aid to understand customer need or a business
(Ladhari and et.al., 2019). Additionally, customers visit platform to check business information
and product reviews and that time, Facebook matter. In the same way, current proposal also
assist to describe the importance of Facebook reviews for every business.
Reason for choosing this theme
The rationale behind choosing this topic is such that it helps the company to determine
their customer's view related to offered products. As Facebook is consider one of the most
effective tool that helps to grab attention of many customers and that is why, it is beneficial or
the business to use this methods especially in retail sector. In this modern era, majority of the
company are focusing on online marketing tools and measurement to analyses customer
satisfaction (Antoniadis, Paltsoglou and Patoulidis, 2019). That is why, by selecting this topic
will also analyze the importance of Facebook reviews are essential to determine customer
satisfaction and company's growth as well. Moreover, studying on this particular topic will help
to identify up to what extent did Facebook reviews aid company to identify the customer needs
and their mindset.
Aim
What is the importance of Facebook reviews for the business growth and implementing
new business strategy ?
1

How the aim will be achieved
The aim of the research proposal will be attained by bifurcating aim into sub headings.
For that, research objectives are developed, i.e.
 What is the significance to use Facebook as a marketing tool in retail industry of London,
UK.
 How do you determining the importance of customer's reviews company will also
develop strategy that helps to regain customer.
 What are the strategies through which company highlight customer's best review related
to offered products.
Therefore, be developing objectives related to topic will assist researcher to meet the aim
and answer research questions. As Marks and Spencer already used social media as a marketing
tool, under which it uses Facebook only (Mei, Bagaas and Relling, 2020). Moreover, researcher
may also select sample of 50 customers who frequently visit social media will also help to
determine their views related to topic. Hence, using effective primary and secondary
information, researcher determine the importance of Facebook reviews within an organization.
2

REFERENCES
Books and Journals
Antoniadis, I., Paltsoglou, S. and Patoulidis, V., 2019. Post popularity and reactions in retail
brand pages on Facebook. International Journal of Retail & Distribution Management.
Ladhari, R. and et.al., 2019. Consumers’ motives for visiting a food retailer's Facebook
page. Journal of Retailing and Consumer Services.50. pp.379-385.
Mei, X. Y., Bagaas, I. K. and Relling, E. K., 2020. Storytelling as an Approach to Voice
Complaints and eWOM on Social Media/Facebook. In Exploring the Power of Electronic
Word-of-Mouth in the Services Industry (pp. 49-68). IGI Global.
3