Business Research Methodology: Importance of Social Media in Business

This report delves into the importance of social media in business, analyzing its advantages and disadvantages through a comprehensive business research methodology. It begins with an introduction outlining the project's objective, which is to assess social media's impact, and its scope, covering various aspects of social networking platforms. The literature review explores how social media builds relationships, enhances communication, and offers cost-effective marketing opportunities, while also acknowledging the potential for negative impacts. The research employs both qualitative and quantitative methods, including primary and secondary data sources, to address specific research questions about social media's influence on business outcomes. The report details the research design, limitations, and a time schedule for the project's execution, culminating in conclusions and recommendations for businesses seeking to leverage social media effectively. The references include several key publications and online resources that informed the research.

Running head: Importance of social media 1
Business research methodology
Importance of social media in the business

Importance of social media 2
Contents
Title:.................................................................................................................................................3
Introduction......................................................................................................................................3
Project objective..............................................................................................................................4
Project scope....................................................................................................................................5
Literature review..............................................................................................................................6
Research questions and hypotheses.................................................................................................7
Research questions.......................................................................................................................7
Hypotheses...................................................................................................................................7
Research design and methodology..................................................................................................8
Research limitations.......................................................................................................................10
Time schedule................................................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Importance of social media 3
Title: Advantages and disadvantages of using social networks in business
Introduction
Social network has become an important tool for the growth of the business. It is the
research which has been conducted on the topic of “Advantages and disadvantages of using
social networks in business.” Various aspects have been elaborated regarding the uses of social
media in the business. Literature review will be provided in this research to emphasize the
aspects of social media networking in the business. For collecting the reliable and quality data,
numerous methods and techniques will be used in this research. The research process will be
made so as to conduct the implementation of the research program in a valuable manner.

Importance of social media 4
Project objective
The key objective of this research is to analyse the impact of social media on the
business. Various advantages and disadvantages are determined in applying of social media
platforms for business. Information regarding those aspects will be covered with the help of
journal articles, books and over the internet.

Importance of social media 5
Project scope
Social networking platform has several advantages and disadvantages which influence to
the business favourably and adversely. It is the program of research which has been conducted to
evaluate the scope of social media networking in the growth of the business.

Importance of social media 6
Literature review
Social networking is those platforms on which several businesses establish a social
relationship with large number of people. Social media networking is a platform which allows a
large number of people to get mingled with business and it becomes easy for people to get
knowledge about the product and the status of the company. There are several companies which
are using the social media networking sites to enhance the business progressively. The influence
of social media networking has on business communication as well as business ethics (Sachs,
2016). In the context of advantages of social media networking in business that it build the
number of opportunities for growth and create the view and opinions of people in efficient
manner (Brogan, 2010). It has been evaluated that social media networking has the ability to
reduce the cost of the un-necessary expenses and develop a great bonding with large number of
people. It is being used in the business in the form of promotion tool which has provided a
competitive advantage to the business (Evans, 2008). On the other hand there are some negative
aspects as well of social media networking which build the adverse influence on the business.
The weak point of social media networking is that it is open and anyone can comment in an open
manner in which the chances of bad comments on the page of business are high. It reduces the
reputation of the business in the view of potential customers (Diamond, 2008).
Social networking platforms are considered by several businesses because it enhances the
satisfaction level of the customer along with increasing the loyalty among the customers. It has
been studied that social media has the feature of accessibility, permanence and usability (Greer,
Lusch and Vargo, 2016). Accessibility refers that there is no cost to access over the social media.
Usability describes that anyone who do not have specialization degree and lack of skills can run

Importance of social media 7
the business over the social media networking (Evans, 2011). On the other hand it has been
evaluated that in traditional training and media protection are necessary for run the business.
Social media networking is an efficient tool which is being used to spread the information
without taking so much time. In the term of marketing, social media plays a vital role in their
products and services. The role of social media in the company to reduce the issues of the
consumer instantly because it is the medium which provide the facility of the feedback and as per
the feedback of the consumer, company can be able to improve the possible changes to make
them satisfied (Hensel and Deis, 2010). It enhances the productivity of the employees and
reduces the employee for the call centre. Therefore, from the study over the research, it has been
observed that social networking is favorably interconnected with the customers.
Research questions and hypotheses
Research questions
 What is the importance of the social media networking in the business and their income?
 What are the compensation and drawback of the social media networking?
 What things need to be analysed or observed while selecting the social media networking
platforms for the business?
Hypotheses
 Social network is able to work as market tool which enhance the demand of the products
among the customers.
 Social networking can have the negative impact over the business which may lead the
business in adverse situation.

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Research design and methodology
Research methodologies are the collection of several techniques and methods which is
being used in then research program to gather definite requirements and information. There are
various sources and methods have been used to implement the research.
Research methods
There are number of research method for developing the research. To execute the
research, qualitative as well as quantitative data is being used. Qualitative data refers the
collection of data which is taken in use to improve the quality and reflect the pros and cons of
social media networking in the business (Oyza & Edwin, 2015). Qualitative method is can be
enlightened as an approach for gathering the quality data which helps in sustaining the quality of
the research.
Research approaches
The approaches of qualitative and quantitative data have been used in the research
program. Primary and secondary sources are being used to collect the quality data from the
journal, articles, websites, boos and over the internet. These sources have helped to build the
knowledge of the aspects regarding the research topic.
Data collection
Primary and secondary sources have been used to collect the data. The main aim behind
collecting the data is to develop the better understanding of the aspects of the research. These are
the sources which provide the current information regarding the research topic.

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Sample and techniques
Random sampling technique is chosen for analysing the research topic. Random sampling
technique is an efficient technique which gives chance to every sample which is selected for the
analysis the topic (Lee & Chen, 2011). This evaluated information has been formed as per the
conclusion.
Strategy of research
It is vital for the success of research topic to analyse the collected data in an appropriate
manner. A systematic approach has been used to analyse the research topic and handle the
implementation of the research in sequence manner (Kelley, 2013). An action plan has been
made to recognize the several activities regarding research program on sequence basis.
Targeted market
The primary and secondary sources have been utilized to gather the information from the
targeted market. To gather the information from primary data, questionnaire ad interview has
been conducted for those who using social networks. Secondary sources have been collected
from the internet.
Ethical consideration
The main focus of this research is to collect the data in a fair manner with keeping ethical
consideration, maintaining the secrecy and carrying out research in an unbiased manner.

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Research limitations
During the implementation of the research some limitations have been found in the
process of execution of the research program. These limitations are explained below:
 The time of research is too short for which random sampling techniques have to be taken
in use for analysing the research program.
 The access over the internet is lesser which impacted the execution process of the
research.
 Different resources are required for the implementation of the research program and in-
sufficient availability influence the quality of the research.

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Time schedule
Serial no. Activities Starting
date
Duration
(days)
Completion
date
Description
1. Selection of topic 10
September
2017
2 12
September
2017
Choice of topic
will be done
2. Structure of plant 13
September
2017
5 17
September
2017
Plans will be
building to
implement the
research
3. Implementation
of the research
program
18
September
2017
7 24
September
2017
Plans will be
implemented
4. Data collection 25
September
2017
4 28
September
2017
Methods of data
collection will be
chosen.
5. Interpretation of
data
29
September
2017
4 2 October
2017
Results will be
drawn.
6. Conclusion and
recommendations
3 October
2017
3 5 October
2017
Conclusion and
recommendations
has been made as
per analysing the

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data.
Serial no. 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5
1
2
3
4
5
6
September October