Analyzing the Role of Words in Business Communication and Leadership

This report analyzes an article from Forbes, focusing on the critical role of words in business communication and leadership. The author, Jenna Goudreau, emphasizes how the strategic use of language can significantly influence outcomes, from problem-solving to shaping perceptions. The report highlights the importance of softer skills, the impact of word choice on conflict resolution, and the use of literary devices like allusion. It examines rhetorical modes such as narration and identifies the target audience as job seekers, working professionals, employers, and students. The main arguments revolve around the necessity of using problem-solving words, the value of appropriate language, and the development of softer skills to enhance communication in a business environment. The conclusion underscores the potential for positive outcomes when words are used correctly and the negative consequences of poor word choices, reinforcing the idea that every word matters in business settings. References from various authors support the claims made in the report.

Communication

Background of Author
• Jenna Goudreau is the author behind the given article who
presented it in the year 2013 to Forbes. She has spent 5
years writing about business, leadership and attracted 1
million unique users to forbes.com.
• Jenna usually speaks about leadership in several events and
has assisted in annual World’s 100 Most Powerful Women
package and helped in the growth of forbeswomen.com as
well.

Use your words wisely..is about
• The given essay is about the importance of words in business
environment. It throws light upon the ways through which use
of correct words simply helps in solving the problems.

Cont.
• Many times situation appears when a person want to give
clear and straightforward answer to the other person, but use
of certain response could lead to dissatisfaction in the mind of
other person and ultimately generating conflict in the
environment (Valenzuela, Bonezzi, & Szabó-Douat, 2018).

Why words matter?
• With the evolvement of human existence, words have started to
matter more. Earlier, wars were led through swords but now words are
enough to lead wars and solve them as well.
• Words play an important role in convincing the mindset of other
person and letting them understand the capabilities of oneself (Bovée,
Thill, & Raina, 2016).
• Therefore, emergent need of softer skills has made it certain that
words are more important in organization than just mere knowledge.

Thesis
• Words plays a lead role in convincing the people in the
society and shifting their attention backwards as well. It is
important to define the use of right words to achieve great
heights in society.

Literary Device
• Allusion is the literary device that is being used in the given
article as it helps the reader to connect using real world
scenarios. Reference of the relationship between the boss and
employee clearly defines the ways in which people should use
their words wisely in order to achieve better position
(Eastman, & Maguire, 2016).

Rhetorical Modes
• Narration is the mode of discourse that is being used in the
paper to guide them about the acts of communication that
occurs between employer and employee in business setting.

Target Audience
• Job seekers
• Working people
• Employers
• Students on the verge of getting jobs

Main Arguments
• Usage of problem solving words in the business setting
• Importance of use of right and satisfying words
• Need of softer skills in employees (Agarwal, 2019)

Conclusion
• Thus, it should be noted that the article shed light on the
context of use of right words could bring billions of
opportunities for people in the society while the wrong words
could close the doors from all sources.
• The aim of this article is to make people understand that
every word counts in a business setting or any other
environment. Hence, it emerges as a crucial need to present
the words that are committing and problem solving in the
environment.

Reference
• Agarwal, A. K. (2019). What’s the Good Word?. In Legal Language and Business
Communication (pp. 29-58). Palgrave Macmillan, Singapore.
• Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today.
Pearson Education India.
• Eastman, C., & Maguire, K. (2016). Critical autobiography in the professional
doctorate: improving students’ writing through the device of literature. Studies in
Continuing Education, 38(3), 355-372.
• Valenzuela, A., Bonezzi, A., & Szabó-Douat, T. (2018). What Goes Around, Comes
Around: How Beliefs in Karma Influence the Use of Word of Mouth for Self-
Enhancement. Journal of the Association for Consumer Research, 3(4), 490-502.