Strategies to Enhance Customer Experience at Cafe Coffee Break

This report provides an analysis of strategies to enhance customer experience at Cafe Coffee Break. It emphasizes the importance of customer experience for organizational success and explores various methods such as themed experiences, product reframing, and creating a comfortable environment through elements like seating and Wi-Fi. The report also discusses the use of social media promotion, pricing strategies, and customer loyalty programs to improve customer relations. Additionally, it covers the benefits of discounts, offers, and understanding customer trends in purchase decisions and preferences. Recommendations include maintaining cleanliness, offering online reservations, revamping the cafe space, implementing loyalty programs, and upgrading the menu to attract more customers and improve overall satisfaction. The report concludes by highlighting the need for continuous improvement in customer experience to encourage repeat visits and positive word-of-mouth referrals. Desklib offers a range of study tools and solved assignments to support students in understanding and applying these concepts.

Giraffe bread at the
café coffee break

Table of Contents
RECOMMENDATION...................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

RECOMMENDATIONS
 It is a specialty of cafe coffee break that it enhances customer experience by adding more
flavorful food and creative dishes to satisfy its customers. By diversifying the taste and
preference of customers with the help of variety of products offered the café focuses to
attract more customer attention.
 It is also recommended that the cafe has enhanced the environment of the cafe to make it
suitable for family and friends to interact with each other even in the night time. It is also
recommended that the use of music could also be beneficial for the cafe and enhance
customer experience exponentially.
 Cafe coffee break also had enhanced the customer delight in order to increase their chances
of surviving and thriving customer relationships. The café has developed its products and
services sharing delightful experience for the customers for every serving. With the help of
delightful products and environment the café tries to bring out the best experience of the
members.
 The cafe has improved the quality of its products for offering a higher value of their services
to enhance customer experience. The use of free Wi-Fi at the premises is also a suitable
tactic of cafe coffee break that could enhance the customer experience. With the help of
providing such products and services the company tries to enhance the customer orientation
and access to the business at all times.
 Cafe coffee breaks also utilize value related price points to enhance the experience of
customers for their products that they offer. The company also has a varied range of prices
that is available for every segment of customer with lower, middle and higher income group.
There is no compromise in the quality of products in any price range but it is true that with
higher prices the additions to the quality of product are precisely done.
 It is mainly recommended that this café has maintained a proper customer experience
because it is important for improving experience, encouraging repeated visits and attracting
new prospects through word of mouth and reviews. The customers are the main players in
any business and the relations with them affect the reputation of the business.
 It is a common expectation of customers within every business that the employees and staff
members remain friendly with them; therefore business should precisely consider improving
the staff and customer relations in the cafe. The company has maintained a sound
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relationship among the company and employees who in turn maintain the same level of
connect with the customer to enhance friendly environment.
 Cleanliness is a major factor that can determine the quality of experience that customers
gain; therefore the cafe should always maintain a reasonable cleanliness at the
workplace. The cleanliness of place attracts more people, whereas the messy places compel
the customers away, therefor the company maintains proper cleanliness in and around the
café area.
 Cafe coffee break can also start offering its products and reservations online, which could
improve the cafe's customer experience. The company tries to enhance customer experience
by upgrading its reservations and distribution with the help of online applications such as
foodies, deliveroo etc.
 The company can also try to revamp its space that would help it to utilize maximum area for
creation of more free space and increasing customer satisfaction. The spacious places are
more comfortable and helps to serve the clients in more effective ways that reduces time and
chances of mishaps.
 The company can also utilize certain loyalty programs such as gift cards to the loyal and
most frequent customers in the cafe. The loyal customers are the oxygen to the company
which means that they continuously flow in and out of the business and their interest is
served by the company that improves their experience with the company. This attracts more
customers with the word of mouth.
 The gaming activity is also a very suitable trick to enhance the customer experience by
involving them in a healthy environment of competition. The activities that involve the
customers and organization in a single activity that helps to interact with each other together.
The interaction builds a strong bonding among the customers and the company which helps
to improve the customer satisfaction levels.
 Audit and upgrade of menu is also recommended to cafe coffee break to enhance the
experience of customers with the organization. The menu up-gradation could provide a
whole new look to the products and services offered by the café, improving its attractiveness
and customer experience with new products and services.
 The company can also provide gifts, coupons, discounts and arrange low cost involvement
programs for the people who celebrate their special days like birthday, anniversary etc. The
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company provides gifts to its loyal all round customers which help to develop more effective
seating environment for them. The gifts, discounts and coupons helps the café to maintain
the interest of customers towards the business.
 The company's free refills for coffee after a one cup is a highly versatile offer that may
lower down the profits of the organization. It is recommended that this offer must be
changed, like a free coffee card with 3 coffees or some other that persuades customers to
buy more.
CONCLUSION
 From the above presentation it has been obtained that there are many ways to improve the
experience of customers with an organization.
 Customer experience is a key for the success of an organization and every organization
focuses on maintaining a positive customer experience.
 It has also been obtained that themed experience can be used for providing cohesive
experience to meet customer expectations.
 The need for enhancing customer experience has taken a new form in recent years and it has
become among the products and services that the company offers.
 It has been understood that products can be reframed to create a higher positive customer
experience.
 Moreover, certain attributes of an organization are discussed such as comfortable seats and
free unlimited Wi-Fi, calm peaceful environment etc. That can be helpful to enhance
customer experience.
 Along with it, there had been a discussion of the use of various methods such as social
media promotion, adequate pricing and customer loyalty to enhance customer experience
with the organization.
 Further, the presentation had been about the elements such as discounts, offers etc. that can
be used by an organization to enhance customer experience.
 Also, there had been a discussion of the benefits to the customer that an organization
provides to enhance the customer experience.
 In the end, there had been a discussion of trends such as purchase decisions, taste and
preference, etc. That can be used by an organization to create a better customer experience.
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