Communication Report: Communication Strategy in Organizations

This report delves into the multifaceted aspects of organizational communication, providing a comprehensive analysis of communication strategies within companies, with a specific focus on Tesco. It explores the significance of information and knowledge sharing among stakeholders, the systems used for communication, and the barriers that impede effective information flow. The report also examines the influence of cultural values and technological advancements on communication processes, alongside the impact of policies and procedures. Through a communication audit of Tesco, the report identifies strengths and weaknesses, and proposes strategies for improvement, including employee engagement activities and the implementation of communication surveys. Furthermore, it discusses relevant organizational communication theories, such as Weber's Classic Organizational Theory and Tompkins and Cheney's Organizational Control Theory, and outlines measures to enhance workplace communication, such as training programs and active listening techniques. The report concludes with a self-assessment of communication skills and explores theories of interpersonal communication, offering valuable insights for effective communication practices.

Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Information and knowledge that is required of stakeholder in different organisations...............1
Systems that is used for communicating information and knowledge .......................................1
Barriers to effective communication............................................................................................1
Values and cultural factors that influence communication ........................................................1
Benefit and hindrance of technology on communication process...............................................1
Impact of policies and procedures on the communication process .............................................1
ACTIVITY 2....................................................................................................................................1
Communication audit ..................................................................................................................1
Theories of organizational communication ................................................................................2
Plan for improving communication in business...........................................................................2
Measures that will help in improving communication at the workplace.....................................3
ACTIVITY 3....................................................................................................................................4
Effectiveness of own communication skills................................................................................4
Theories of organizational communication.................................................................................4
Feedback from others...................................................................................................................4
Plan For personal development ...................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Communication refers to exchanging of ideas and thoughts between people. This will
help in passing information between individual at the workplace. Information is being passed
from sender to receiver and sometimes there is a mediator that is responsible for exchanging
information. There are different types of communication such as verbal, non-verbal, written and
visual. Effective communication will help in building good relation between employees.
Report will mainly focus on information and knowledge that is required for stakeholder
of different companies. It emphasizes on systems that is used for communicating information to
other people and barriers that will affect communication. It will also include communication
influence by values and culture of the organization and benefit of technology that will hinder the
communication process. In addition, to it policies and procedures can make effective
communication between employees.
ACTIVITY 1
Information and knowledge that is required of stakeholder in different organisations
Covered in ppt
Systems that is used for communicating information and knowledge
Covered in ppt
Barriers to effective communication
Covered in ppt
Values and cultural factors that influence communication
Covered in ppt
Benefit and hindrance of technology on communication process
Covered in ppt
Impact of policies and procedures on the communication process
Covered in ppt
ACTIVITY 2
Communication audit
For the effective planning of the communication audit of the company, Tesco
organisation will follow the following steps which are as follows -
Company will analysis the scope of communication in the organisation which will include the
objectives behind the effective communication, communication skills of employees and how,
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whom and when they communicate with others. After that company will collect the past
communication records and communication skills of the employees. Along with that, company
will collect data from their employees, staffs, leaders and managers of the company in order to
get to know more about the communication situation in the organisation. After collection of data,
company will analysis the resources and restraints of the organisation which is regarding the
communication of the employees. After that company will do conduct the swot analysis and try
to get to know about the weaknesses and threats of the communication of the employees. After
getting know about the weaknesses and threats of the communication, company will do take
required actions to improve their communication for the better improvement.
From the communication audit of Tesco Company I have found that their employees are
interacting with each other effectively that will help in doing good work in the company. This
will help in fulfilling the objectives of the company. There are various factors that will affect
communication but all employees are cooperating with each other. By interacting with
employees in the company will help in improving efficiency that will be providing various forms
that will help in benefit the employees for future (Mehrabian, 2017). From the audit it will be
found that communication will help in improving involvement of employees in decision making
process. Hence, communication is the main activity that will help in providing various aspects
that will be beneficial for employees and company. Employees of Tesco Company are frank to
each other that will provide better understanding of work and emphasize in providing different
concepts that will be more beneficial for it. Through this effective communication it will be
creating a value at the workplace.
Theories of organizational communication
Weber's Classic Organizational Theory
This theory will be emphasizing that a clear roles and responsibilities will be defined that
will facilitate a hierarchical, structured and clear communication between employees. According
to this theory there is no scope of confusion between employees. Information is being transferred
from top level of employee to lower level (Giles, 2016). This will be emphasizing on doing work
from different perspective that will be emphasizing on easy communication between employees
that will help in growth of the company. For example: This theory is states that there will be
clear understanding of roles and responsibilities that facilitate communication in the company.
As in Tesco if there is understanding between employees then it facilitates different aspect and
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enhancing growth for the future. If there is no communication between employees then it will be
creating problem and there is no growth in the company.
Tompkins and Cheney's Organizational Control Theory
This theory will be emphasizing on four kinds of organizational control that will help in
determining different concepts such as simple, technical, bureaucratic and concertive. All these
four will work according to the work that is being done in the company for future (McQuail and
Windahl, 2015). First is related to the simple organizational policies that is being implemented
into business for various purpose that will lead to enhance communication for growth in the
business. For example: In Tesco there will be control on employees that facilitate in
implementing changes in the company. All these above concepts help in utilizing different
perspective for the future.
Deetz's Managerialism Theory
According to this theory it will be said that there are various aspects of communication
that will be emphasized in the company. Different notions will be able to cooperate with the
various forms that will be analysing in the company for the future course (Gartmeier, Gebhardt,
and Dotger, 2016).This will include various aspect that will be beneficial for the various purpose
and bring more opportunities that will be effective in providing different aspects. For example:
This theory will be applicable to Tesco that enhance communication at workplace. There are
various segments that help in evaluating performance of employees through communication as if
employees are interacting with them then this will be beneficial for the company to grow in the
future.
Plan for improving communication in business
Target Strategy Outcome Time period
It will be improved by
organizing employee
engagement activity
that will help in more
involvement of
employee in business
activity.
Motivate employee so
that they will take
interest in activities
that is organized in the
company for future
(Perlman, Kaufman
and Speciner, 2016).
Communication will
be enhanced as
interaction between
employees will be
increased that will
help in growth.
1-2 month
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Increasing more so
that efficient work can
be done by employee
in the future.
Organizing
recreational activities
in between work and
ask employees to
participate in that will
help in improving
communication
between employees
(Bi, Ho and Zhang,
2015).
Number of employees
are increasing as they
take interest in taking
part in different
activities that will be
organized in the
company.
2 months
Measures that will help in improving communication at the workplace
There are different measures that will help in improving communication at the workplace
as by conducting surveys of employees and the customers that will emphasize on improving
communication as in survey various question is being asked to candidates and on the basis of
their replies evaluation is done. As for effective communication it is better to provide
information that will be able to facilitate easy communication with the people. As there are so
many people who are using social media sites so through their communication can be improved.
By measuring the work of employees will also help in determining effective communication at
the workplace (Sukhbaatar and Fergus, 2016). There are different aspects that will help in
evaluating various aspect of the company. This will also increase effective communication
between employees that will be creating different sources through which it can be emphasized
for the future. By organizing different activities that will be valuable for the future course of
action. Verbal communication will also help in improving communication of employees that will
better understand the concept of various segments that will be important for doing work in the
company. Communication is important for the future that will be helpful in doing various aspect
that will be beneficial for future of the company. For example: In Tesco different strategies will
be applied that help in enhance communication at workplace. Effective communication help in
building relation between employees that facilitate different aspect in the company. As verbal
communication help in providing various aspects that facilitate in enhancing communication.
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ACTIVITY 3
Effectiveness of own communication skills
It is important to that active learning is important for effectiveness in the company.
Listening clearly to the things that is being taught to the employees makes it effective for the
future. Active listening will help me in understanding concept of that is to be converted into
various things that can be evaluated through different segments that will be taken place in the
company (Putman and et. al., 2015). Active listening is mainly focussed on the non verbal
communication as it is important to listen the things that is being involved in various aspect of
the company. As my communication will be emphasized by asking questions that will be better
for understanding the various concept of the company (Karanges and et. al., 2015). There are
various concepts that will be involved in the company for improving and measuring
effectiveness of communication. Therefore, it is important to include various aspect that will be
helpful for the future.
My verbal communication skill is good that help in facilitating easy interaction in the
company that provide different aspects in the company. This helps me in improving my skills in
a better way and enhancement for future course of action.
From feedback that will be provided by others I am able to improve my communication
skills by taking training and attending seminars that help me in improving my communication
skill in the future.
Theories of organizational communication
Weber's theory of organizational communication will emphasise in providing clear
understanding of roles and responsibilities that is being used in the company. Each and every
employee is having its own roles and responsibilities that will be helpful for the future course of
action. This theory will help in improving communication as goals and objectives of the
employee is clear as there is no miscommunication between employees that will be beneficial for
the company in creating various aspect of the company. Tompkins and Cheney's Organizational
Control theory states that there are four types of control such as simple, technical, bureaucratic
and concertive (Arvanitiss and Loukis, 2015). All these elements will help in gaining more
knowledge regarding communication that will be effective for the future. As there are many
ways that will be providing different aspects that will be creating different sources that will help
in evaluating communication in the company.
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Theories of interpersonal communication
Politeness Theory
This theory states prediction that is made by individual by seeing behaviour of other
person that will be facilitating in providing different assumptions that is made by an individual
for the future perspective. This helps in promoting, protecting individual from embarrassing
situation that will help in arising different perspective for the future.
Social Exchange Theory
According to this theory relationship maintenance will be predicted by individual that
provide various aspects in the company. In this there is exchange of social relationships that will
be maintained in between individuals in Tesco.
Feedback from others
Feedback is being given by other employees of the company that will help in evaluating
effectiveness of communication in the company (Martin and Nakayama, 2015). They will give
based on the environment that have seen in the company will be depended on it. Some will be in
favour of the employees and some are said that communication is not effective as it needs more
improvement for the future.
By adopting 360 degree feedback process it is collected from other employees in the
company. Different employees will have different feedback that is given by them in future
course of action. This feedback helps me in improving my presenting skills with communication
that help in providing better results in the future.
Plan For personal development
It is important to improve communication for self development for that I have to
attending training and seminars that will be effective for me in surviving in the company. From
this feedback I have to increase my interaction from employees that will be more beneficial for
me in the future to survive in the company.
Personal Development Plan
Skills Target Strategies Outcome Time Period
Decision making
skills
This skill will be
improved by
taking training
and seminars that
Interacting with
people in the
company that
enhance decision
I have improved
my decision
making skill
through training
4-5 month
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will be provided
through different
perspective in the
future.
making skill in
taking decision.
and get benefit
from it.
Problem solving
skill
This skill
improved by
practising in
solving problems
in company by
seeing seniors
how they tackle
any problem in
the company.
By seeing other
employees'
perspective in
solving problem
that facilitate in
gaining more
knowledge
regarding
problem.
As I have
improved this
skill and get
benefited from it.
6 months
CONCLUSION
From the above study it can be said that communication plays an important role in every
organization that will be helpful for the future. Information and knowledge is being transferred to
each other through communication only. It is important that employee engagement activity is
being organized for effective communication in the company. It will be influenced by values and
cultural factors of the company. Through technology also communication will be effected as new
technology will create a problem of stolen data from the company.
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REFERENCES
Books and Journal
Arvanitis, S. and Loukis, E., 2015. Employee education, information and communication
technologies, workplace organization, and trade: a comparative analysis of Greek and
Swiss firms. Industrial and Corporate Change.24(6).pp.1417-1442.
Bi, S., Ho, C.K. and Zhang, R., 2015. Wireless powered communication: Opportunities and
challenges. IEEE Communications Magazine. 53(4).pp.117-125.
Gartmeier, M., Gebhardt, M. and Dotger, B., 2016. How do teachers evaluate their parent
communication competence? Latent profiles and relationships to workplace
behaviors. Teaching and Teacher Education. 55.pp.207-216.
Giles, H., 2016. Communication accommodation theory. The International Encyclopedia of
Communication Theory and Philosophy, pp.1-7.
Karanges, E. and et. al., 2015. The influence of internal communication on employee
engagement: A pilot study. Public Relations Review.41(1). pp.129-131.
Martin, J.N. and Nakayama, T.K., 2015. Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and Intercultural
Communication. 15(1). pp.13-28.
McQuail, D. and Windahl, S., 2015. Communication models for the study of mass
communications. Routledge.
Mehrabian, A., 2017. Nonverbal communication. Routledge.
Perlman, R., Kaufman, C. and Speciner, M., 2016. Network security: private communication in a
public world. Pearson Education India.
Putman, J.R. And et. al., 2015. Communication application server for converged communication
services. U.S. Patent 9,015,297.
Sukhbaatar, S. and Fergus, R., 2016. Learning multiagent communication with back propagation.
In Advances in Neural Information Processing Systems (pp. 2244-2252).
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