Strategies for Communication in Health and Social Care Organizations

This report delves into the critical role of communication within health and social care organizations, emphasizing its importance in fostering relationships between staff members and patients. It explores various communication theories, such as Maslow's Hierarchy of Needs, Freud's Psychodynamic Theory, and Cognitive Theory, highlighting their application in enhancing patient care and staff performance. The report identifies essential communication skills, including friendliness, respect, empathy, and patience, and reviews methods for addressing inappropriate interpersonal communication, stressing the importance of active listening and avoiding defensive behavior. Furthermore, it proposes strategies for meeting specific communication needs, such as non-verbal communication training, showing respect, implementing sign boards and help desks, and providing language interpreters. The conclusion underscores the need for respecting cultural values in healthcare settings to ensure effective service delivery. Desklib provides this document and many other solved assignments for students.

Communicating in Health and Social Care Organizations
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TABLE OF CONTENTS
 INTRODUCTION
 1.1 Theories of communication in health and social care
 1.2 Communication skills required in health and social care
 1.3 Reviewing methods of dealing with inappropriate interpersonal communication between individuals
 1.4 Use of strategies with specific communication needs
 CONCLUSION
 REFERENCES

INTRODUCTION
 Communication plays an important role in any organisation or sector, communicate
may be defined as exchanging of the ideas or information by speaking, writing or using
other medium, it is the act of conveying meaning from on one person or group to
another by using mutually understood signs, symbols etc
 For health and social care sector it is important to have an effective communication
within an organisation as it has to deal with needy and sick people who need extra care
and support.

1.1 Theories of communication in health and social care
 Communication theory attempts to explain the source of information, how can a
information can be transmitted, various methods used to convey information and how
meaning of a information is created and shared in an organisation.

Cont…
Various communication theories that can be applied in Cromwell are as follows:
 Humanistic Maslow's Theory
 Freud's Psychodynamic Theory
 Cognitive Burner

Cont…
Humanistic Maslow's Theory
According to this theory Cromwell can apply this theory which consists of five tier model
of human needs, and with the help of this model Cromwell can meet the needs of patients
in the hospital. As per this theory Cromwell can achieve the following needs in hospital:
 Physiological needs- These are the basic needs which has to be met for the patients
like food, water, shelter etc. So it is important for Cromwell to fulfil the psychological
needs of patients which is a basic criteria of satisfying the patients.
 Safety needs- Safety is an important factor after fulfilling psychological needs, it is the
duty of staff to provide safety to patients and should make them feel secure in the
hospital.

Cont..
 Love and belongingness needs- Staff has to develop a interpersonal relationship with
the patients and should treat them with love and socially.
 Esteem needs- Cromwell should give respect to the patients and should treat them with
dignity and reputation.
 Self-actualization needs- Cromwell has make use of all the staff members in the
hospital by exploiting their talents, capabilities and potentials of staff in order to offer
better services to patients.

Cont…
Freud's Psychodynamic Theory
 According to this unconscious can influence the behaviour and experiences even
though an individual is unaware of underlying influences, it can include thoughts,
habits, memories desires and reaction.
 So the staff members should be provided with an effective training to have control on
their habits emotions, how to have control on situations in order to prevent staff
members from getting affected by their psychological factors.

Cont..
Cognitive Burner
 By applying this theory in the hospital, Cromwell can improve the performance of the
staff buy constructing new ideas or concepts based upon their current or past
knowledge and experiences in order to improve their level of service in the hospital.

Cont..
 Another way is convergence which is used by individuals of social focus in order to
match the communication styles of patients.
 Both ways can be used by the staff members in hospital in order to make
communication more effective.

1.2 Communication skills required in health and social care
 There are various communications skills which can be used by Cromwell in order to
improve the level of communication in the hospital.
 With the help of effective communication skills Cromwell can improve the level of
satisfaction of their patients as the staff members lack the effective communication
skills how to interact with patients.

Cont..
Communication skills which are required are as follows:
 Friendliness
 Respect
 Empathy
 Patience
 Open-mindedness
 Facial expressions
 Privacy
 Gestures