Enhancing Tourism in Monaco: Recommendations for Visitor Experience

This report examines the tourism industry in Monaco, highlighting its popularity and the challenges it faces due to the COVID-19 pandemic. It identifies different types of tourists attracted to Monaco, including cultural, holiday, and eco-tourists. The report discusses the negative impacts of the pandemic, such as decreased profitability and a decline in traveler experience. It analyzes Monaco's destination product mix, including physical products, programs, people, and packages. Furthermore, the report offers recommendations for improving the visitor experience, such as enhancing transport facilities, hosting grand-scale events, and adjusting prices in luxurious establishments. The aim is to help Monaco bolster its tourism sector and provide a better travel experience for visitors. Desklib provides a platform to access similar solved assignments and resources.

THE TRAVELLER EXPERIENCE

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• Tourism in Monaco
• Type of visitors attracted by Monaco
• Challenges faced by Monaco due to the COVID-19 pandemic
• Recommendations for Monaco to develop their tourism offer for improving
visitor experience
• CONCLUSION
• REFERENCES

INTRODUCTION
• Tourism is one of the most popular industries in the
entire world as travel as the movement of people and
goods between and behind international and domestic
borders has been made seamless due to globalization
and advanced means of transportation and numerous
travel routes. However in recent times, the industry
has been strained and found itself in a precarious
situation because of the restrictions and dangers
imposed by the COVID-19 pandemic and popular
locations getting overexposed to the public (Gursoy,
Nunkoo and Yolal, 2020)

TOURISM IN MONACO
Monaco is the second smallest country in the whole world as it has five quarters and ten wards with
total area of barely 2 square kilometres and population of 38,964 people which makes also makes it the
most densely populated sovereign state globally (Large and Schilar, 2018). The country sees tourists up
to 169,000 yearly as per 2020 and compared to it's population, it is a very popular holiday destination in
Western Europe due to the reasons listed below.
• History and Culture
• Food and cuisine
• Environmental and natural beauty

TYPES OF TOURISTS
• A tourist can be refereed to as the person
travelling from one location to other for the
purpose of recreation and pursuit of pleasure
which makes it a very vague term subject to
many bifurcations and categorization such as:
• Adventure tourists (Oriade and Cameron, 2018)
• Backpack tourists
• Business tourists

TYPES OF TOURISTS ATTRACTED BY
MONACO
• Monaco is a popular destination which attracts a large number of visitors yearly due to a different
number of reasons, some of the types of tourists that visit this country are listed herein.
• Cultural Tourists
• Holiday Tourists (Pyke, Pyke and Watuwa, 2019)
• Eco-Tourists

CHALLENGES FACED BY MONACO DUE
TO THE COVID-19 PANDEMIC
The ongoing pandemic has not been kind to any person and that same equation can be applied to the
business landscape as well as most industries including tourism got their knees bent and suffered from
various issues (Sharma and Nayak, 2020). Consequences such as decrease in profitability and lack of
sales along with slow recovery of the economy has also resulted in companies shutting down on a
global scale.
• Decrease in profitability
• Degradation of the overall experience of the traveller
• Slowdown of new customers and economic slump

DESTINATION PRODUCT MIX
• Every destination that is subject to
tourism and travel has it’s own separate
mix of different subsets of utilities that
comprise of it’s overall value in the eyes
of visiting tourists (Soulard, and et.al.,
2018). A country like Monaco has a lot to
offer to any visitor planning to go there
for any purpose.

PHYSICAL PRODUCT
• Monaco has impressive public elevators
taking advantage of it’s mountainous terrain
and has an extensive network of railroads
and tour buses (Spalding, Burkeand Fyall,
2021)
• The country has plethora of attractions such
as cathedrals and the Oceanographic
museum.

PROGRAMMES
• There are many important events conducted
in Monaco which enjoy good amount of
global attention such as the Monaco Grand
Prix.
• Major festivals that visitors can enjoy include
memorable experiences such as the Monte
Carlo International fireworks festival
(Springer Nature Limited and Published
annually since 1864, 2020).

PEOPLE
• Monaco has a wealth of quality hotels
and accommodation's at varying prices
which provides great service to guests
(Vodenska, 2019)
• The staff and guides at tourist spots and
hospitality sector are well trained and
offer a unique staying experience.

PACKAGES
• Monaco has been attracting visitors from major
countries like India by partnering with the
plethora of IT businesses popping up in the
country (Volo, 2021)
• Major online travel bookers like Thomas Cook
and Expedia focus on lucrative offers on Monte
Carlo, the most famous city in the country and
also offers discounts on hotel stays and beach
holidays.

RECOMMENDATIONS FOR MONACO TO
DEVELOP THEIR TOURISM OFFER FOR
IMPROVING VISITOR EXPERIENCE
Monaco has been going through a tourism slump lately and the recommendations by which it can
provide a better product to tourists and improve their overall experience is given herein.
• Provide better transport facilities to travel and explore the locations of Monaco
• Hold events on a grand scale and make them worth attending (Young)
• luxurious establishments should lower their prices to build goodwill in the backdrop of the
pandemic and the tourism industry should make dedicated social media channels for promotion
of Monaco's natural beauty

CONCLUSION
The above concluded presentation detailed the size and scope of tourism industry on a global level and
the types of tourist destinations that are seen commonly in small European countries which entice
visitors from all across the globe. The presentation also included the various types of tourists that are
attracted to such locations including eco-tourists, adventure tourists and backpack travellers along with
the challenges that the tourism industry has been facing due to the raging COVID-19 pandemic. The
recommendations to bolster the growth of tourism sector and provide better travel experience was stated
to close out the presentation.

REFERENCES
• Gursoy, D., Nunkoo, R. and Yolal, M. eds., 2020. Festival and Event Tourism Impacts.
• Large, J. and Schilar, H., 2018. Understanding the meanings and interpretations of adventure
experiences: the perspectives of multiday hikers. Scandinavian Journal of Hospitality and Tourism,
18(4), pp.330-342.
• Oriade, A. and Cameron, H.A.R.R.Y., 2018. Cathedral tourism. Special Interest Tourism: Concepts,
Contexts and Cases, pp.40-51.