International Marketing Strategy Module Guide 2018-2019, Year 2

This document is a comprehensive module guide for the International Marketing Strategy course (MBIB-MKG2-14) at HU University, designed for second-year IBMS students. It outlines the course description, goals, and learning objectives, emphasizing the application of marketing concepts in international contexts. The guide details the course's place in the curriculum, study burden (5 ECTS, 140 hours), prerequisites, and assessment methods, including a theoretical exam (60%) and a practical project (40%). It also covers IBMS competencies, didactic forms, course materials, and evaluation. The course aims to equip students with the ability to analyze international marketing problems, make strategic decisions, and manage projects effectively. The guide provides a detailed breakdown of the course structure, assignments, and expectations, ensuring students have a clear understanding of the course requirements and objectives. The document serves as a crucial resource for students, offering a roadmap for success in the International Marketing Strategy module.