This report provides an international business strategy for In Design (Malta) Ltd., a cloth manufacturing company, aiming to expand into the Indian market. It begins with an overview of the company and its products, followed by an environmental analysis of India using PESTEL and SWOT analyses, as well as a cultural analysis based on Hofstede's dimensions. The report evaluates various entry modes and recommends exportation as the optimal initial strategy due to its lower risk. The conclusion emphasizes the importance of adapting products to local customs and traditions and suggests further research into the Indian market. The report is a comprehensive analysis of the company's potential for international expansion, providing valuable insights into the Indian market and the strategic considerations for successful market entry.
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