FY028: Reinventing In-Store Shopping at Primark - Case Study

This report, focusing on Primark, examines the trend of reinventing in-store shopping in the retail industry, particularly in the context of the COVID-19 pandemic. It explores the challenges faced by Primark, such as revenue decline and the need to adapt to health and safety guidelines. The report aims to assess how Primark can reinvent its in-store shopping experience to improve customer engagement and business operations. It addresses research questions regarding the concept of reinventing in-store shopping, strategies for implementation, and the impact on business entities. The methodology involves gathering relevant information to draw reliable outcomes, with references to industry sources. The report highlights the importance of digital technologies and innovative solutions in reshaping the retail experience to meet evolving consumer demands and market trends.

FY028: Inquiry Based Learning Project
Title of the project:
“The current trend of Reinventing In-Store Shopping in retail industry.”
Background information:
In retail industry, this spread of Covid-19 pandemic impacted
every aspect of business, from supply chain and in store operati ons to
engagement of customer and labour. The breadth and depth of
change needed demanded that the retailers respond with innovati on,
agility and with right technology. This makes it necessary for retail
organisati on to reinvent the in-store shopping experience of
customers. Primark is one of the leading Irish fast fashion retailer
which deals in housewares, clothing and cosmeti cs. The organisati on
was established in year 1969 and its headquarter is located in Ireland.
Due to corona virus lockdowns, company is facing decline in its
revenues. The company was forced to close its stores following the
spread of virus. This makes it necessary to follow health and safety
guidelines. In order to overcome this issue, reinventi ng in-store
shopping experience can provide an opportunity to the company to
compete in the market and improve its revenues.
Reason for choosing a specific company:
The main reason behind choosing Primark as a company is that because
of spread of corona virus, the company is facing decline in its revenues. In
order to improve its revenue, it is necessary for the company to be with trends
prevailing in the retail industry and by reinventing in store shopping
experience of customers, it can improve its revenues.
Aim of the project:
“To assess the current trend of Reinventing In-Store Shopping
experience of customer and its impact on operati ons of business
enti ty. A case study on Primark.”

Research Question:
1. What is the concept of reinvent in store shopping experience of
customers?
2. How company can reinvent in store shopping for customers?
3. What is the impact of reinventing in store shopping experience of
customers on operations of business entity?
How the aim will be achieved:
The aim of the project will be achieving through gathering relevant
information associated with the topic area and drawing valid and reliable
outcomes from the research.
Reference List
2020 Retail Industry Challenges and the Tech Solutions to Conquer Them, 2020.
[Online]. Available through: <https://www.xaasjournal.com/2020-retail-
industry-challenges-and-the-tech-solutions-to-conquer-them/>
How digital technologies are reinventi ng in - store shopping, 2019.
[Online]. Available through:
<htt ps://www.digitalcommerce360.com/2019/07/24/how-
digital-technologies-are-reinventing-in-store-shopping/>