FY028: Reinventing In-Store Shopping at Primark - Case Study
VerifiedAdded on 2023/01/05
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Report
AI Summary
This report, focusing on Primark, examines the trend of reinventing in-store shopping in the retail industry, particularly in the context of the COVID-19 pandemic. It explores the challenges faced by Primark, such as revenue decline and the need to adapt to health and safety guidelines. The report aims to assess how Primark can reinvent its in-store shopping experience to improve customer engagement and business operations. It addresses research questions regarding the concept of reinventing in-store shopping, strategies for implementation, and the impact on business entities. The methodology involves gathering relevant information to draw reliable outcomes, with references to industry sources. The report highlights the importance of digital technologies and innovative solutions in reshaping the retail experience to meet evolving consumer demands and market trends.
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