Analyzing Strategies for Inclusive Work Environments: Business Project

This report examines strategies and initiatives for building inclusive and diverse working environments, focusing on a case study of Aston Martin Lagonda Global Holdings plc. The introduction highlights the importance of an inclusive workplace for maximizing employee performance and organizational success. The report outlines aims and objectives, a project management plan (PMP) covering cost, time, scope, resources, risk, quality, and communication. It includes a Gantt chart and Work Breakdown Structure (WBS) for project management. A small-scale research component involves both qualitative and quantitative methods, including questionnaires administered to Aston Martin employees. Data analysis and findings are presented, with charts illustrating employee responses to questions about diversity, inclusion, and their benefits. The report concludes with recommendations and reflections on the research, emphasizing the importance of implementing strategies such as training, policy changes, and effective communication to foster an inclusive workplace. The research aims to provide insights for other companies, like Bandon Tiles Ltd, to develop and grow their workforce effectively.

Successful Business
Project

Table of Contents
Table of Contents.............................................................................................................................2
Topic................................................................................................................................................3
Introduction......................................................................................................................................3
P1) Aims and objectives.........................................................................................................3
P2) Project management plan.................................................................................................4
P3) Gantt chart and WBS.......................................................................................................5
P4) Small scale research.........................................................................................................7
P5) Data analysis and findings...............................................................................................9
P6) Recommendation...........................................................................................................18
P7) Reflection.......................................................................................................................18
Conclusion.....................................................................................................................................19
References......................................................................................................................................20

Topic
“The strategies and initiatives that are taken in companies so as to build an inclusive and
diverse working environment” A case study on Aston Martin Lagonda Global Holdings plc.
Introduction
For a business to be successful it is important that it has a highly efficient workers who
can help in achieving organisational goals timely by using their skills and talents. In order to
maximise the work performance of workers it is important that the company is able to build a
working atmosphere where all the workers belonging to different religions, caste, age, sex,
backgrounds, experiences etc. can have equal access to equal opportunities (Buengeler, Homan
and Voelpel, 2016). This can help increasing the confidence of worker and their work efficiency
can increase along with increasing the profitability of company. In this report the strategies and
initiatives which can be developed by Bandon Tiles Ltd will be discussed so that it can
effectively plan and grow its workforce. Aston Martin is a British car manufacturer which
manufactures luxury sports cars and grand tourers is taken so that the strategies and initiatives
which are adopted by the company can be analysed which can effectively help in implementing
them in Bandon Tiles Ltd. A small scale research will be conducted for this purpose so that the
aims and objectives of the research can be achieved on time with the use of effective research
tools like Gantt chart, WBS, PMP etc.
P1) Aims and objectives
Workforce plays an important role in company so that its resources can be efficiently
utilised and profits can be maximised. It is thus important that equal and fair opportunities are
given to them for their growth and development so that they can use their skills and
competencies effectively. Also this help in minimising the conflicts among them and increasing
harmony among their work so that through coordinated work company objectives are achieved in
a desired manner (Butler, 2016).
Research aim: To determine the strategies and initiatives that can be taken by a company so that
equality and diversity can be increased among workers.
Research objectives:
 To develop the knowledge about importance of having equal and diverse workforce.
 To identify the advantages of inclusive and diverse working environment.

 To determine the strategies and initiatives that can help in increasing quality among
workers. To determine the ways in challenges related to diversity among worker can be dealt with.
Research questions:
 What is meant by having a diverse and equal workforce?
 What are the advantages of increasing inclusiveness and diverseness among workers?
 Which strategies can be applied by company to achieve these objectives?
 How can the challenges of having varied workforce be effectively dealt with?
P2) Project management plan
A PMP must be developed before starting a project so that all the details related to the
resources, cost, time etc. can be outlined and approval from the project manager can be taken so
that project can be efficiently started. The PMP plan helps in completing the project within the
budget and time ascertained. Following are the components of this project as identified by the
researcher:
 Cost: The efficiency with which a project can be completed depends on the budget which
is allocated for it so that all the activities related to the project can be effectively
completed (Chan, 2019). It also help in estimating the amount of funds that are to be
arranged so that project can be completed in an efficient manner. in order to complete this
project the cost estimated by researcher is £100 so that various activities related to project
can be conducted.
Particulars Amount
Data collection £20
Resources required £30
Use of research tools £15
Miscellaneous £35
Total £100 Time: This component helps in determining total time which needs to be invested in the
project and the time till which resources will be required in its completion. Time also
help in motivating the research team members to achieve the set milestones so that
overall project can be completed within the estimated time. The time estimated by

researcher in completion of this project is 7 weeks so that all the essential project related
work can be completed and effective results can be achieved. Scope: It helps in determining project goals, deliverables, features, cost, deadlines etc. of
the project so that the amount of work needs to be done can be ascertained. It also help in
identifyinh the worth and usefulness of the project so that effective skills can be applied
in completion of the project on time (Clarke and Higgs, 2016). Resources: Resources are required so that activities can be performed effectively and
desired results can be achieved. The estimation of resources must be properly done by the
researcher as the quality and efficiency of project depends on the availability of sufficient
resources. Some resources that are identified by researcher are office, research team,
mobile phones, computers etc. Risk: It is a factor which can affect the quality of results of project and can also lead to its
delay must be determined so that actions can be taken in minimisation of these risks.
These are the uncertain events that can occur during the project and affect its completion
on time which can generate negative results. Quality: In order to increase the effectiveness of results it is important that high quality of
information is gathered by researcher so that high quality of results can be achieved. It
also increases the authenticity and reliability of the project which is important so that
these results can be practically applied (Cucari, Esposito De Falco and Orlando, 2018).
 Communication: Effective communication plays an important role so that flow of
information can take place smoothly. This also facilitate in proper exchange of
information among team members which help them in performing their roles and
responsibilities in an efficient manner thereby improving the quality of research. Use of
internet, e-mails, messages, video conferencing etc. can be done by researcher so that
effective communication can be established throughout the project.
P3) Gantt chart and WBS
Gantt chart: It is a tool which is used to align activities relate to a project with respect to
the time which is required to complete each of the activity. It helps in efficiently mangling the
project so that it can be completed on time. This tool helps in determining the relation of activity
with time along with their inter-dependency on each other so that the total time which is required
to complete the project can be efficiently utilised. This chart is utilised by the researcher so that

all the activities related to the project can be given proper time for their efficient completion (Eva
and Herbert, 2019).
Work breakdown structure (WBS): This tool helps in breaking the complete project
into smaller and manageable tasks so that the project can look achievable and also it can help in
managing a bulky and complex project. This tool also helps in encouraging the team members so
that they can work towards achieving milestones on time (Gabaldon and Giménez, 2017).

P4) Small scale research
Research is also known as investigation related to a topic which can help in generation of
knowledge related to topic and can also help in proving or disproving a hypothesis and forming
new results and conclusions. Thus research can also help in finding solutions to various problems
by investigating various sources of information and also in developing research skills of the
researcher. Following are the methods of conducting research:
Qualitative method: This method help in collecting information which enhances the
knowledge of researcher as the information is collected from the sources like interviews,
observations etc. which help in developing knowledge through the view points and opinions of
people. The information cannot be demonstrated on tables, graphs etc. which also makes the
interpretation of the data difficult (Guerra‐García and Carceller, 2020).
Quantitative method: It is a research method through which mathematical information
related to a topic can be collected through ways like questionnaire, surveys etc. The information
collected through these sources can be drawn on tables; pie-charts etc. which make interpretation
of the result better.
Sources of information: Primary sources: These are the sources from where researcher collects first hand
information by the way of interview, questionnaire etc. so that fresh information is
generated which increases the reliability and authenticity of the resources. It also helps

the researcher in using their own knowledge and skills in interpretation of data so
collected (Klein, 2016).
 Secondary sources: These sources contain information based on the view points of other
authors, researchers etc. which can be collected from sources like information present on
articles, journals, internet etc. This information is second hand and can also be outdated
which can affect result quality.
Sampling: It is related with selecting a sample population from a large population so that
research can be conducted efficinetly. This help in making the research process easier and less
complex so that researcher can complete the project on time. The researcher will use
questionnaire method so that data can be collected related to strategies and initiatives present in
Aston martin so that it has successfully developed a diverse and equal workforce in the
organisation. Sample size of 30 employees of Aston martin is selected by researcher:
Questionnaire
Quantitative questions
Q1) Do you know about the concept of equality and diversity among workers?
a) Yes
b) No
Q2) Does Aston Martin has an inclusive working environment?
a) Agree
b) Disagree
Q3) What are the benefits of increasing diversity among workforce?
a) Increased innovation
b) Better customer relations
c) Improved brand reputation
Q4) Why is equality among workers important in company?
a) Increased work performance
b) Employee retention
c) Better productivity
Q5) How does equality and diversity in workforce help workers?
a) Better working environment
b) Improved confidence

c) Improved loyalty
Q6) What strategies are adopted by Aston Martin in increasing diverseness among workers?
a) Indiscriminate recruitment
b) Valuing differences
Q7) How has company improved equality among workers?
a) Employee engagement
b) Participative leadership
c) Fair and equal treatment
Qualitative questions
Q8) How can Brandon Tiles Ltd implement the strategies used in Aston martin?
a) Training and development
b) Change in company policies
c) Effective communication
Q9) What are the challenges of increasing diversity?
aa Language barriersaa Conflictsaa Groupism
Q10) How can company deal with the challenges posed by diverse workforce?
a) Performance appraisals
b) Increased participation
P5) Data analysis and findings
Q1) Do you know about the concept of equality
and diversity among workers?
Frequency
Yes 20
No 10

It can be said from this graph that from the 30 employees of company, 20 know about the
concept of equality and diversity while the rest 10 do not. This means that the workers of Aston
martin know about the importance of equality and diversity in a company so it is important that
an inclusive and diverse working atmosphere is created to improve their performance.
Q2) Does Aston Martin has an inclusive working
environment?
Frequency
Agree 25
Disagree 5

This graph help in interpreting that of the 30 workers of Aston martin, 25 agree with the
fact that inclusiveness among workers exist in company while the rest 5 do not agree on the
same. This shows that the company focus on building an inclusive working environment so that
equal opportunities are given to employees and they are treated equally and fairly which help in
improving their morale thereby increasing their work efficiency (Li, Liu and Luo, 2018).
Q3) What are the benefits of increasing diversity
among workforce?
Frequency
Increased innovation 12
Better customer relations 8
Improved brand reputation 10

This graph tells that from the 30 employees, 12 are of the view that having diversity
among workers help in increasing innovation in company, 8 say that it help in building better
relations with customers while the rest 10 say that it help in improving brand reputation in
market. Thus company can gain various advantages through diverse workers so strategies should
be developed that can help in increasing diversity among employees.
Q4) Why is equality among workers important in
company?
Frequency
Increased work performance 10
Employee retention 11
Better productivity 9