Strategies to Increase Sales: Lanka Times Community Newspaper Project

This research project focuses on the Lanka Times Community Newspaper and aims to identify strategies for increasing sales in a competitive market. The project examines the challenges faced by the newspaper, including the impact of digital media and competition from other news sources. The research explores various marketing tactics, such as community engagement, unique content, and partnerships, to boost sales and readership. It also analyzes the role of advertising, uniqueness of the content, and the importance of building a community. The project includes a literature review of relevant research and a case study of the Lanka Times, and a letter from the industry partner. The overarching problem is the challenge of selling hardcopy newspapers in the face of technological advancements, and the research seeks to provide solutions to maintain and improve sales and marketing efforts.

Running Head: RESEARCH PROJECT ON LANKA TIMES LOCAL NEWSPAPER 1
Research Project on Lanka Times Newspaper
Student’s name
Institution’s name

RESEARCH PROJECT ON LANKA TIMES LOCAL NEWSPAPER 2
Lanka Times Community Newspaper Sales Increase
In spite that the new technology has made it easier for people to access news through the
internet, newspaper companies such as Lanka Times Community Newspaper can still make it to
increase their sales. Its distribution demand has rose from 3000 copies to 5000 copies to all
business owners and participating shops. It has been in conjunction with Lanka Times in
Australia and UK Lanka Times hence steadily increasing the demand. Besides that, the company
has ensured that it has a boutique and unique newspaper which has no everyday reports on
politics. Again, the newspaper evolves in every month through presenting exciting topics.
Moreover, the fact that it is aimed at creating a community enable it to increase its sales.
Evidently, its aim has led to more clients in their company because they are eager to give support
in building the community. Therefore, it is because of the above tactics the company applies in
its sales and marketing that it has got an increase in the number of readers.
Industry Partner
It has partnered with “First Cash Worldwide Money Transfers” in achieving sales and marketing
in both the two companies through advertising each other.
Research Field
Marketing.
Overarching Problem
Lanka Times Newspaper faces a challenge of selling hardcopy newspapers because with the fact
that technology has been improved, youths access news from the internet. On the other hand, its
partner faces a challenge of convincing customers to join in the company because of the high

RESEARCH PROJECT ON LANKA TIMES LOCAL NEWSPAPER 3
taxation rates. As a result, the number of clients increase in a very low rate. However, this
research will solve the problem by pointing out how building a community should be the top aim
of First Cash Worldwide Money Transfers because of other competitors. Therefore, solving this
problem will maintain the partnership which improves the sales and marketing sector.
Overarching Research Aim
The aim of this research is to illustrate the best strategies for sales and marketing basing on
Lanka Times Community Newspaper.
Research Questions
How can any newspaper company increase sales for their hardcopy newspapers?
How can newspaper companies ensure their hardcopy newspapers are preferred by customers?
How can newspaper companies ensure their hardcopy sales do not go down due to the new
technology?
Literature Review
According to Reimer, monopolization of newspaper advertising rates increases sales of
newspapers. In other words, having many advertisers improves sales and marketing of
newspapers. For instance, Lanka Times has advertisers such as western Union, Emirate Airlines,
ANZ Bank and Money Gram.
Eisen Max on how to increase newspaper circulation has explained how important uniqueness of
a newspaper brings more readers hence more sales. This can be related to the fact that Lanka
Times has exciting topics each month which gives the readers more interest.
Keywords in the Research
Lanka Times Community Newspaper and sales and marketing techniques.

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References
Lanka Times | Quick and fast -World News. (2018). Retrieved from http://www.lankatimes.com/
Reimer, E. (1992). The Effects of Monopolization on Newspaper Advertising Rates. The
American Economist, 36(1), 65-70. Doi: 10.1177/056943459203600110
Book Review: How to Increase Daily Newspaper Circulation, by Eisen Max. New York:
Columbia University Bookstore. 1949. 79 pp. $2. (1949). Journalism Bulletin, 26(4),
473-473. Doi: 10.1177/10776990490260042
Mosley, C. (2018). 5 Strategies to Increase Sales. Retrieved from https://www.cbtnews.com/5-
strategies-increase-sales/