Analyzing the Indian Tourism Sector: Growth and Challenges

Desklib provides solved assignments and past papers to help students succeed.

Tourism and situation analysis
Name of the Student:
Student ID:
Name of the University:
Module Code:
Author Note:

TOURISM AND SITUATION ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
Statistical analysis............................................................................................................................3
Visitor market..............................................................................................................................3
Tourism products.........................................................................................................................8
Supply and demand....................................................................................................................13
Tourist characteristics................................................................................................................14
Tourist Experiences...................................................................................................................14
Tourism trends...........................................................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Page 1 of 18

TOURISM AND SITUATION ANALYSIS
Introduction
Tourism in India is one of the important aspects of the country’s financial growth. As this
industry in India, gave a large opportunity in the section regarding the employment. Tourism
mainly is a form of where people travel through various countries just cause of pleasure. Tourism
is a vast industry that attracts people, provide them offers and promise them to give a happy and
satisfying service during the visit. In the industry of tourism in India, have three types of tourism,
such as inbound where the people within the country itself visit other states in the sake of
pleasure and travel. International tourism is where people are coming from other countries to
India, in order to fulfill their pleasure and their travel satisfaction. In this research paper the
author vastly discussed all the statistics related to tourism in India, and analyses all the data in
order to provide a result regarding the topic.
Figure 1: Image of India
Source: (Loh, 2015)
Page 2 of 18

TOURISM AND SITUATION ANALYSIS
Statistical analysis
The council of World Travel and Tourism Council have published data regarding the statistics of
Indian tourism. The study published that the total revenue of the tourism of India was 16.91 lakh
crore or 240 billion US dollar. This revenue affected 9.2 % on the GDP (Gross Domestic
Product) of India. In this study, the author of the topic has discussed various data like this related
to tourism, in this section. In addition, he or she provided analysis of those data as well in the
study.
Visitor market
The tourism market in India is largely influenced by the visitors who are coming from other
foreign countries. The visitors are very much attracted to the ancestral monuments of the country
as well as to the culture of India. This is one of the prime reasons that the tourists chose India
every time. Over 10 million people came to India in order to travel and visit the culture. The
number of visitors was higher than the number of visitors that came to India in 2016 that was
8.89 million.
Page 3 of 18

TOURISM AND SITUATION ANALYSIS
Figure 2: Table of Foreign Tourist Arrival
Source: (Taqi, Ajmal and Ansari, 2018)
In this data, the researcher provided the exact details about the tourist and numbers of them. This
part broadly describes how many numbers of people coming from one particular county to India
in order to visit. As in 2017, the people came from Bangladesh in the number of 2,156,557,
which holds the percentage of 21.49 in total foreign visits in India. Similarly, the people came
Page 4 of 18

TOURISM AND SITUATION ANALYSIS
from the United States in the percentage of 13.72. Therefore, from the other countries as well
such as Canada, France, and Sri Lanka, etc. which totals the number of people of 6,603,074?
Figure 3: Chart of FTAs in India
Source: (Singh, 2016)
This chart exactly presents all the important percentage of people coming from other countries to
India in order to travel.
Page 5 of 18

TOURISM AND SITUATION ANALYSIS
Figure 4: Table of Foreign Tourist Visit
Source: (Tang, Tiwari and Shahbaz, 2016)
Through this chart, the researcher of the study showed the data and stats about the visitors and
their visits in the states of India. As the research, that the visitors of the foreign region visited
Maharashtra the most in fact in the percentage if 18.9 total. The visitors also checked other
countries as well such as Tamil Nadu, Delhi, and West Bengal, etc. The total number of visitors
is 2354983.
Page 6 of 18

TOURISM AND SITUATION ANALYSIS
Figure 5: Chart of Foreign Tourist Visit
Source: (Hussain et al., 2015)
The chart regarding this data analysis shows that most people from the foreign counties chose
Maharashtra, Tamil Nadu as their travel destination of India visit.
As a result of the data analysis regarding the statistics of tourism in India, the author of the study
provided some aspects regarding this. Such as,
 The biggest score of the visitor market mainly comes from Bangladesh and the United
States. The prediction is by 2020, it will reach up to 1.41 million in total.
 In a study that is published in the year of 2014, showed that India is one of those
countries that have rapid growing statistics in terms of tourism and travel management.
 The industry of travel and tourism in the Indian region has contributed a total of 124
billion in the overall Gross Domestic Product rates of India in the year of 2015.
 It is noted that in the year of 2011 the Kumbh Mela has witnessed the largest number of
people gathering in one area, 75 million of pilgrims in total.
 The tourism and travel department in India also increased the employment rates to 40
million jobs that are provided by the department.
Page 7 of 18

TOURISM AND SITUATION ANALYSIS
Tourism products
Tourism product, in this case, means the key elements of the area that is the attraction of the
country, which provide the most satisfaction to the visitors. The country is largely famous for its
cultural variety. As the country of India has a large population of approximately 2 billion in total.
Due to this number of people the country has a different culture in a different region. From
Hindu to Sikh to Muslims everyone lives in India in a harmonic condition, which makes the
country more attracted to the visitors. Apart from this, the country has a vast number of
monuments and places that attracts visitors. Such as,
India has Taj Mahal, which is one of the Seven Wonders of the World. This was built by the
Mughals in the ancient age and has remarkable workings of marvel, provides enough eye
soothing elements to the visitors.
Apart from this, the country has lakes of South India to Hills of Ladakh to Sea of Goa. India
owns a rich culture that helps to attract more people towards it. India is the hub of Bollywood
and as it known to all Hollywood is the second most famous and accepted film industry of the
world after Hollywood.
Page 8 of 18

TOURISM AND SITUATION ANALYSIS
Map of India
Image of Taj Mahal
Page 9 of 18

TOURISM AND SITUATION ANALYSIS
IMAGE HALL OF THOUSAND PILLARS AT THE MENASHA IN MADURAI
Source (Tang, Tiwari, and Shahbaz, 2016)
IMAGE RANI KI VAV, A STEPWELL IN GUJARAT, IS A UNESCO WORLD
HERITAGE SITE
Source (Ohlan, 2017)
IMAGE THE BAHUBALI STATUE IN SHRAVANABELAGOLA IS THE LARGEST
ANCIENT MONOLITHIC STATUE IN THE WORLD
Page 10 of 18

TOURISM AND SITUATION ANALYSIS
IMAGE NUBRA VALLEY LADAKH
IMAGE KERALA
IMAGE VARANASI
Page 11 of 18