Indian Tadka Business Plan - Restaurant Project in London

This project presents a business plan for the Indian Tadka, a restaurant concept designed for the London market. The plan outlines the business's vision to be a leading provider of healthy and hygienic Indian food, and its mission to achieve customer satisfaction through innovative products. It includes a SWOT analysis, highlighting opportunities like technological advancements and the growing demand for healthy options, while also addressing potential threats such as competition and economic changes. The plan details the marketing mix, including the product (innovative Indian meals with a western twist), pricing strategy (affordable for the middle-income group), and distribution channels (offline retail and online platforms). The promotion strategy focuses on digital marketing channels such as social media, website optimization, and internet ads. The plan emphasizes the importance of providing healthy, vegan, and vegetarian options and sourcing ingredients directly from India. The project also references several academic sources related to business plan development and entrepreneurship.

BUSINESS PLAN POSTER: INDIAN TADKA
Background
The Indian Tadka is a restaurant
which is to be established by the person
having experience of the same field for
about 10 years. This shall be a unique
innovation in the food industry of
London, UK. The concept is being
introduced seeing the tourism and its
preferences in India.
Vision
To become the leading Indian restaurant providing
healthy and hygienic food to the customers.
Mission
To derive customer satisfaction by providing
quality and innovative products.
SWOT Analysis
Strengths
It has well experienced staff.
Strong presence on the digital marketing
platforms
Shifting of the trend and the customer
preferences towards the healthy and
hygienic foods.
Weaknesses
Major weakness is the brand awareness
The transportation and logistics of the
ingredients that are specifically produced
in India.
Opportunities
Advancement in the technology and
automation of the processes
Innovative and unique business model
related to mixing the Indian and
Westernization concept.
Threats
Existing competitors who have majority
of the market share.
The spread of the corona epidemic
Changing economic and market
conditions can pose threat to the business.
Objectives
To maximize the profitability by ensuring the customer
satisfaction.
To generate operational efficiency through automation
of processes.
To serve healthy and tasty vegan food.
Marketing Mix
Product
The products that are offered to
the customers consists of Indian meals
innovated with the western culture. It
includes the healthy, hygienic, vegan and
vegetarian foods.
Price
The prices are within the
affordable range for the medium income
group of the society.
Place
The Indian Tadka restaurant has offline retail
stores, in the malls and supermarkets They have online
presence over the digital platforms.
Promotion
The promotion of the brand is carried by the
use of digital channels of marketing which are social
media applications, optimized website, search engine
optimization, internet ads etc.
REFERENCES
McKeever, M., 2016. How to write a business plan? Nolo.
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental evidence from
a business plan competition. American Economic Review. 107(8). pp.2278-2307.
Rosati, U. and Conti, S., 2016. What is a smart city project? An urban model or a corporate business
plan?. Procedia-Social and Behavioral Sciences. 223. pp.968-973.