This market evaluation report analyzes the tourism market in Queenstown, New Zealand, to assess opportunities for a new product or service. It begins with an overview of Queenstown and its tourism sector, followed by a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. Porter's Five Forces are then applied to understand industry competitiveness. The report concludes that the Queenstown market is suitable for a new venture, specifically an indigenous food tour, leveraging the Blue Ocean Strategy for differentiation and low cost. The strategic concept includes value innovation, a strategy canvas, and the ERRC grid to create a unique offering. The report examines market entry models, competition, pricing, marketing strategies, and customer profiles, aiming to increase tourist visits and provide a deeper understanding of Maori culture.
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