Comprehensive Business Plan: Indiherbs Ayurvedic Products in Malta

The business plan details the establishment of Indiherbs, a company focused on importing and retailing Ayurvedic products in St. Julian's, Malta. The plan includes an executive summary outlining the business concept, which centers on providing herbal Ayurvedic products through a retail store, shopping mall presence, and e-commerce platforms. The report covers market analysis, feasibility studies, Porter's Five Forces, financial projections, and a business model canvas. The rationale emphasizes the growing health consciousness and demand for natural products. The plan addresses the target market, value proposition, competitive advantages, and operational strategies, including marketing and financial aspects. The report forecasts profitability, identifies critical success factors, and provides a comprehensive overview of the business opportunity in the Maltese market. The proposal highlights the company's vision and mission, emphasizing its commitment to offering high-quality Ayurvedic products to improve customer lifestyles. The data collection methods include primary and secondary research to assess market viability. The plan also provides details on the company's organizational structure, including the roles of key stakeholders and the company's long-term growth strategy.

BUSINESS PROPOSAL

EXECUTIVE SUMMARY
The present business proposal is on Indiherbs, which is going to be established their
business in St. Julian's, Malta in Health and care sector. The idea is completely based on herbal
Ayurvedic products which will be offered in the store of Indiherbs, also these products will be
available in the shopping mall and e-commerce sites in St. Julian's, Malta. The place where the
store is going to be launched is covered with a peaceful environment with long green trees, thus
the place is famous for its greenery. This place not only gain the attention of the tourists but it
also influence the peoples who love to sit in the peaceful environment. Sitting in a peaceful
environment is good for the health and is the natural treatment by which an individual can get rid
of their diseases.
The location where Indiherbs has opened its outlet is the place where most people like to
come and visit that peaceful environment, it place will easily gain the attention of various
customers. The estimated profits of Indiherbs in the starting year will going to be €6500, and this
ratio will going to be increases every year. In the starting phase of opening the store, the target of
Indiherbs is to get successful in Malta and attain their desired goals. The company can
accomplish their goals by expanding their business in international market. This has been
analysed by the higher authority of Indiherbs that their profits will be increased by 20% every
year. Also the revenue of the company will increasing in the upcoming years.
Indiherbs has opened their outlet in private sector and registered the firm as private
company in St. Julian's, Malta. This will going to be operated by six shareholders which are
highly skilled and have the safe career and they are going to manage the business activities of
Indiherbs. The company had targeted the peoples of all age as everyone is conscious about their

health. The prices of Ayurvedic products of Indiherbs are moderate so that each individual can
able to afford that. By this, the company can gain the customer base and can also able to satisfy
the needs of customers.
In present context, business opportunity of Indiherbs has been accessed by following
both the primary and secondary sources of data collection in the effective time frame. Various
advertisements sources are also used to advertise their products among huge number of peoples
of St. Julian's in Malta. Therefore, this feasibility test have contributed in accessing the
information through which it can identify that the scope of the Ayurvedic products of Indiherbs
in Malta is large or not. Therefore, it can be said that business opportunity for Ayurvedic product
is very wide and profitable for Indiherbs in St. Julian's, Malta.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
TOPIC- Business plan of importing Ayurvedic Products from India and starting a retail store in
Malta which do sales and distribution of the same on the Maltese market.....................................1
BUSINESS DEVELOPMENT REPORT........................................................................................1
Introduction......................................................................................................................................1
Rationale.....................................................................................................................................1
Vision..........................................................................................................................................2
Mission........................................................................................................................................2
Design and structure of report.....................................................................................................3
Relevant Models and Information sources used.........................................................................4
Assumptions................................................................................................................................4
Timescales for Achievement.......................................................................................................5
BUSINESS CONCEPT...................................................................................................................5
Product and services....................................................................................................................5
Target Market..............................................................................................................................7
Value Added................................................................................................................................8
Specific features..........................................................................................................................8
Who is involved..........................................................................................................................8
Windows of opportunity.............................................................................................................9
FEASIBILITY RESEARCH...........................................................................................................9
The Feasibility Plan...................................................................................................................10
Primary and Secondary data needs...........................................................................................10
Research Methodologies...........................................................................................................11
Secondary Research..................................................................................................................11
PORTER'S FIVE FORCES MODEL OF INDIHERBS................................................................18
Financial feasibility .......................................................................................................................21
Start-up Capital.........................................................................................................................21
Ambition Vs Ability..................................................................................................................25
The Business Model.......................................................................................................................25

The Core Strategy.....................................................................................................................25
Business Canvas Model............................................................................................................26
THE BUSINESS PLAN ...............................................................................................................32
Critical Factor for Success........................................................................................................36
Visibility of the plan..................................................................................................................38
Visibility of budget and investment..........................................................................................39

TOPIC- Business plan of importing Ayurvedic Products from India and
starting a retail store in Malta which do sales and distribution of the same
on the Maltese market.
BUSINESS DEVELOPMENT REPORT
Introduction
Business proposal can be defined as a document that basically consist with a offer that is
being given by a seller so that buyers requirements could easily gets filled (Bainbridge, 2016). In
the same way a new proposal has been developed considering a new business company named as
“Indiherbs” which is going to offer customers with Ayurvedic products in marketplace of Malta.
A retail store where Ayurvedic products are exclusively going to be imported from India which
is famous for its Ayurvedic medicinal herbs. In present time, Ayurveda which is a form of
medicine originated from India which finds out the root of disease and aid in eliminating it in
specific time frame. Another name of Ayurveda is science longevity and here main advantage
that Maltese can have of this new business is that Ayurvedic products basically do not smother
which means it do not disturb components which were the cause of disease. Away with this,
rooted in antiquity, Ayurveda is based on universal principles and is a living, growing body of
knowledge - as useful today as it was in earlier centuries. On the other hand, Malta in present
time is carrying a good potential at international market and has became a country with ample
number of opportunities for people that has unique ideas in their minds for starting a new
business. Ayurveda India has been Ayurvedic products that are built with natural herbs and stays
free from various things that are harmful for human body like synthetic chemicals and more.
This unique idea is going to be highly beneficial for both buyers and sellers as it will deliver
quality life to consumer and high profit margins to Indiherbs.
Rationale
Basic principle behind developing the business idea is that people in all over world are
becoming much more health conscious so that they do not face any sort of problem and live a
happy & healthy life. Thus, opening a retail store consist with Ayurvedic products at Malta is
going to be highly beneficial in both the sense products and services. On the other hand, there are
some basic benefits of Ayurvedic products that targeted people of Malta would need to
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understand and these are: Healthy diet, now a days people are very health conscious and the
Ayurvedic product is made up from natural herbs which helps in glowing skin, weight loss,
maintenance of body (Charter, 2017). So this is the best way of attracting the customers towards
their Ayurvedic products. For the better life and for fitnesses, people will prefer Ayurvedic
product. Products of Ayurveda change the Lifestyle of the people too.
After consumption of Ayurvedic products people see the positive changes in their life, it can be
said that Ayurveda products helps in Reducing stress, depression and anxiety in human beings
which also result in removing physical and mental stress. The Ayurvedic product also helps in
controlling and improving diabetes and blood pressure. Main motive of products of Ayurveda is
that it maintain the overall balance (internally & externally) in human body which helps in
improving the entire body. The mental balance helps in improving or increasing the level of
concentration. Ayurvedic products is a long term approach for boosting up the energy level
because an individual can do various things at a time so it is a very good thing for boosting up
the energy.
From the research, it is found that the people are suffering from health and skin related
issues from the consumption of normal products (Chattaraj, Mazumder and Lahiri, 2018). From
the result it is found that the side effect of artificial product is increases so, its provided an
opportunity to “Indiherbs” for starting the business with Ayurvedic products in Malta. Because
here company has a good transportation facilities, easily availability of raw materials and
resources which are essential for making the Ayurveda products of Indiherbs. The location of
this business is in St. Julian's, Malta because here it will cover the huge number of people which
helps in attracting large number of customers and building brand image in the market for using
good quality of Ayurvedic products.
Vision
In present context, Indiherbs' vision is “To become one of an identical brand in Maltese
market through offering targeted customers with Ayurvedic products”.
Mission
Mission of Indiherbs is “To offer customers with good quality Ayurvedic products so that
their living standards could be raised.”
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Design and structure of report
Basically present business proposal is going to be enclosed with five different sections
and these are given beneath:
Introduction :
Primal section where introduction of the business purpose, rationale and along with
significant brief description is being given by researcher of topic and about business idea
(Cosgrove and Rijsberman, 2014). In present business development plan, it will also cover
rationale of business idea, vision, mission of business company, considering future assumptions
that retail store would help business person in gaining good reputation, high profit margins and
more at Maltese market.
Description about business concept :
In this section we are going to mention proper description of the business which is
offering Ayurvedic Products in Malta by opening a retail store. This includes all the details
relating to the target market, about the products and services offered by them, special features of
the products, and all the information about the people who are going to implement this business
plan (Croce, Tenca and Ughetto, 2017).
Feasibility research :
This section will describe the detail information about the business area, all the
quantitative and qualitative measures which will be taken to run the business. This will help in
analysing the market situation whether this business will sustain in the market or not.
The Business Model :
This section will now provide information regarding business models. It provides the
detailed description about each and every elements by which an organisation is to build. For
gaining competitive advantages in the market various strategies and policies will be used by
“Indiherbs”.
The Business Plan :
This section will discuss about the overall business plan. This will help in getting
overview about the risks, threats and opportunities faced by the business (Cronstedt and
Thompson, 2016). In addition to this, it will also provide a view about the expected budget and
investments which is going to be made in this business.
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Relevant Models and Information sources used
Present business proposal is going to be enclosed with secondary along with the primary
sources which are two different method of data collection. If it is talked about primary data
collection method, researcher will use questionnaire that is going to be enclosed with a range of
questions and will cover targeted customers at Malta. Along with this, if it is talked about
secondary method, which consist with online articles, journals, books and more could effectively
utilised in order to obtain desired views on the same concept from different people (Edwards and
et. al., 2015). On the other hand, different models like Porter's five forces analysis model is also
going to be used which will specifically aid in understanding the competition level at Malta in
same sector i.e. Ayurvedic products industry. Considering these models, it can easily be said that
actual scenario under Maltese market is carrying and through this, overall scope of business
proposal can easily be developed.
Assumptions
At the time of developing BDP for Indiherbs, business person gets the knowledge that not
only in Malta but in all over the world people are becoming health conscious and are well known
for the side effects that allopathy or other synthetic products carries on human body. High
cholesterol has given, high stress level, uncertain weight loss, hormonal imbalance and more are
some of issues that people faces and uses different chemicals based products that could harm
other parts of the body (Ganesan and Choi, 2016). This awareness among targeted customers at
Maltese market could help Indiherbs to bring healthy Ayurvedic products with basically possible
chances of success for organisation in this location. Thus, it is being assumed by the company
that if they will use complete herbs and offer quality products to health conscious people at
Malta, then they will definitely accept it as it will not harm their body.
On the other hand, owner of Indiherbs is expecting a good start because based on the
investigation people in Malta are becoming more health conscious and the way time will pass, it
will definitely get enhanced. As per the estimation, it can be said that in the 1st year of business
Indiherbs it will get around €9,000 as a revenue. It further increases with approximately 15% in
next year. This enhancement of percentage ratio of revenue will going to be raised with the
passing years.
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Timescales for Achievement
The project will be initialize on the date March 25, 2019. The market research will going
to be conducted on this concept before ending of the April month in order to identify potential
risk for Indiherbs company in Malta. The specific place or location for launching the retail outlet
will be finalised in the first week May. Along with this, proposal will be prepared to gain the
attention of the potential investors, who are going to invest in the new launching retail store. The
investors resolve the issues related to fund (Greasley, 2017).
After this, the legal formalities will going to be completed till June. After completing all
these activities, owner of Indiherbs will link to various consultancies firms in order to recruit and
select best suitable candidate with good skills, and should have experienced of working in any
Ayurvedic retail store, so that they could work with this company for long period. The entire
process will going to be concluded till the end of September. As per overall work process, it is
analysed that Indiherbs will going to open its formalized agency and health and care industry in
the starting of next year and their products will be available in all of Ayurvedic retail store of
Malta from 1st of February, as after setting entire process.
BUSINESS CONCEPT
Indiherbs is a retail store belongs to Health and care industry which will offer herbal and
Ayurvedic products in Malta. The company is totally self-dependent and going to start this store
by their own, from initialising to rendering services to their potential customers (Hassen, Turki
and Gargouri, 2016). The team of research and development department will going to work on
analysing the natural herbs, as different herbs have different healing power, the Ayurvedic
products do not contain any harmful ingredients and can be used safely. The scope of these
Ayurvedic products of this company will give opportunity to the peoples of Malta and keep them
safe by taking care of their health with chemical free products.
Product and services
Indiherbs is basically going to offer huge range of products to targeted customers in
Malta. Indiherbs has chosen Planetexim company for importing Ayurvedic products from India
through the medium of sea and it is also going to track shipment activity in order to fulfil
requirements of customers at Malta. They also takes a critical decision on time which enhance
their growth and success (Mohammad Azmin and et. al., 2016). It proffer fastest and precise
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method for maintaining position and level in the market. Indiherbs purchased their products from
Patanjali Ayurvedic company. They make their products from natural herbs and there is no side
effect of them. Its products portfolio is divided into some sub sections, every section contains
many products that are defined as below:
Skin care Body care Hair care Ayurvedic Therapy
Natural neem juice
Rogan almond oil
Noni juice
Althea lotion
Aloe vera gel
Anti aging cream
Rose jasmine face
cleanser
Natural sun protection
Ayurvedic shower gel
Sandalwood & Orange
peel spray
Facial toner pure rose
water
Shampoo
Bhringraj hair oil
Herbal gooseberry
shampoo
vitalizing hair oil
Bio musk root pack
Active herbal tonic
Honey and almond oil
shampoo
Emesis Therapy
Nasyam Therapy
Rakthamoksham
Therapy
Snehana Karma
Shipment details
Booking no. Reference VGM cut off Cut off time
32198651 05/11/19 (16:00) 03/11/19 (15:00)
Export details-
Pre carriage: LCL / PORT
Full container delivery (by customer) at:
Name: MANDVI
Street: Mandvi Port,
Mandvi
Post code: 370640 City: Kutch
Import details-
On carriage: LCL / PORT
Full container pick-up (by customer) at:
Name: FREEPORT CONTAINER
TERMINAL (CTA)
Street: 256 Freeport Street.
Post code: 61032 City: St. Julian's
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Country: INDIA Country: MALTA
LOGISTIC DETAILS
All the Ayurvedic products are moving from Gujrat, India to St. Julian's, Malta by ship
and then after reaching at the Freeport. After reaching Malta Freeport, products are transferred
into the truck and then, distributed to retailing store of Indiherbs. Along with this, Indiherbs is
going to import products from India to Malta by following import procedures. Import formalities
and procedures are similar in all countries. The procedure starts from collection of products from
warehouse to cargo at shipping port of India having bill of lading . After reaching Malta Freeport
products are transferred to warehouse of Malta by agent of consignment. When all formalities
are fulfilled by agent products consignment is loaded on truck to reach at warehouse. From their
products are distributed to retail store of Indiherbs as per their requirements by agent having a
look on letter of credit or purchase order (Nitsenko and et. al., 2016).
Warehouse of Indiherbs:
San Ġorġ which is a zone in St. Julian's is being considered as a place where Indiherbs is
having its warehouse which may aid them in reaching to new heights. Since this town is nearby
retail store, it will directly help company in reaching to new heights in specific time frame.
On the other hand, products are paraben free and are helpful for customers in enhancing
their health effectively without any side effect or infection. These are the most common products
which are used by customers in their regular lifestyle. Apart from these products, Indiherbs also
offers customer services to its customers, where consumers could resolve their queries through
consultancy services, home delivery services, free trial of products before purchasing etc.
Indiherbs will hire some health expertise who can give free suggestion to the visitors of retail
store. Human resource team will finalise these expertise on the basis of their experience in the
same field. These expertises will also give some health improving tips to customers which will
influence them to remain loyal with the company for longer period of time.
Target Market
This is being considered as one of a crucial part for every single business plan where
market segmentation helps in gaining deeper knowledge related to market deviation. This aid in
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