Inditex: Marketing Strategy, Products, and Competitive Advantage

This report provides an overview of Inditex's marketing strategy, emphasizing its use of social media to promote its products and services. The report highlights Inditex's adoption of social media as a cost-effective method to enhance its success, increase customer awareness, and gain a competitive advantage. It also identifies the company's key brands, including Zara, Pull&Bear, and others, which are integrated across design, manufacturing, distribution, and retail. Furthermore, the report discusses Inditex's decision to use social media marketing, considering its effectiveness in reaching a large customer base, providing updates on new products, and aligning with current industry trends. The report emphasizes the company's focus on strengthening customer relationships and staying current with market trends through social media platforms.

Inditex

Inditex
Table of Contents
 Marketing strategy of Inditex..............................................................................................1
 Key products sell?...............................................................................................................1
 Inditex decision to use this strategy in the market?............................................................1
References..................................................................................................................................2
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Inditex
 Marketing strategy of Inditex
It is evaluated that Inditex has considered social media marketing as the marketing strategy.
This is the best strategy used by the company to promote its products and services on the
global platform. Social media is offering a valuable chance to the company as it helps in
strengthening the relation with the customers. Presently, the company has almost 143 Million
followers on the social media platform. Through social media platform, the company
emphasizes on providing latest information in relation to products and services offered in the
market. The updates that are provided to the customers on social media sites are related to
latest trends and supply chain integrity (Inditex, 2019a). So, it can be said that by considering
this strategy the company has attained growth and boosted its profitability in the highly
competitive business world.
 Key products sell?
The company is known as one of the biggest fashion retailers with eight brands. The brands
that are owned by the company are Zara, Pull&Bear, Uterque, Bershka, Massimo Dutti,
Oyosho and Zara Home. By working together as a single company the emphasis is on the key
elements related with fashion production such as design, manufacture, distribution and retail
(Inditex, 2019b).
 Inditex decision to use this strategy in the market?
Inditex took the decision to use social media marketing strategy to sponsor its products and
services as it is one of the cost effective method which assist the company in enhancing the
success ratio. With the help of social media marketing, the company introduce and boost
awareness of customers in reference of new products and services. Majority of the companies
in the present era are using social media marketing to encourage its products and services.
Social media marketing is the strategy that assists in attracting the individuals towards the
operations of the business. Inditex considered this strategy as it also offers competitive
advantage in the market. There are many competitors who are using this strategy, so with the
use of social media marketing the company can also compete with the competitors present in
the market (Inditex, 2019a).
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Inditex
References
Inditex., 2019a. Customers. [Online]. Available at: https://www.inditex.com/en/how-we-do-
business/our-model/customers [Accessed on 25 September 2019].
Inditex., 2019b.Who are we?. [Online]. Available
at: https://www.inditex.com/en/about-us/who-we-are [Accessed on 25 September 2019].
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