This individual case study analyzes sustainable innovation, focusing on the company Bio-Bean, which recycles coffee waste into biofuels. The report explores the importance of sustainable innovation for businesses, highlighting benefits such as reduced costs, increased productivity, customer attraction, and environmental preservation. Part A discusses Bio-Bean's sustainable practices and their impact. Part B provides a reflective analysis of an individual's lifestyle and how it aligns with sustainability ideals, including practices like recycling, using renewable energy, and reducing waste. The conclusion summarizes the key findings, emphasizing the balance between sustainable innovation and individual actions for a better future. The report uses various academic sources to support its claims.