Individual Management Report: Analysis of CSL Limited's Management

This individual management report provides a comprehensive analysis of CSL Limited, a leading biotechnology company. It delves into the company's background, including its founding and global presence, and examines its organizational culture and competitive landscape. The report explores CSL's planning processes, including its mission, values, and strategic goals, with a focus on sustainability and global expansion. It then examines human resource management, highlighting the importance of differentiation strategy, talent recruitment, and workforce motivation. The report further analyzes CSL's leadership style, identifying its democratic approach and the benefits of employee participation and transformational leadership. The report also covers the company's operations management, value chain, and use of technology, emphasizing the importance of supply chain efficiency and technological advancements. Finally, it concludes with recommendations for future strategy, underscoring the need for continuous innovation and sustainable practices. This report is a valuable resource for understanding CSL Limited's management practices.

Running head: INDIVIDUAL MANAGEMENT REPORT
Individual Management Report
Name of Student
Name of University
Author Note

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Table of contents
Background of the company......................................................................................................2
Planning......................................................................................................................................3
Human Resource Management..................................................................................................4
Leadership..................................................................................................................................6
Controlling value chain and technology....................................................................................7
Recommendation and future strategy.........................................................................................8
Reference..................................................................................................................................10

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Background of the company
CSL Limited is one of the reputed biotechnology companies that are involved in
developing and delivering innovative biotherapy techniques. The techniques formulated by
the company help in saving the lives of people that suffer from medical conditions that can
lead to fatality. The company was founded 1916 in the state of Victoria. Currently, the CEO
of the company Paul Perreault employs more than 17000 working for 30 countries around the
world. The stocks of the company are traded on the Australian Securities Exchange. Some of
the products of CSL include vaccines, anti-venom, cell culture reagents and so on
(Csl.com.au. 2017).
CSL has facilities in Germany, Switzerland, UK and the USA. The organisational
culture in these parts varies from one another and from Australia. Hence, the management of
the company improves the international relations between these countries. The products
manufactured by CSL can be separated based on the divisions by region. However, the
common objective is to develop innovative methods of production that can help in curing
people in need of medical treatment (Csl.com.au. 2017).
According to Beardwell and Thompson (2014), the environmental factors may cause
hindrance in the progress and success of a company. In the context of CSL, the external
factors need to be analysed based on the work that is done by the company. The political
factor in Australia does not play a major role in the interference of the business side of the
companies. Political agendas do not contribute to the success or hindrance of companies.
However, the economic factors play a crucial role for the company in attending its objectives.
The economic condition of Australia becomes an issue for the company in terms of making
the investment for innovation (Sparrow, Brewster and Chung 2016). This can be solved by
ensuring that the company have a financial stability in order to continue the work despite the

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economic crisis. The social factors on the hand play a supportive role in the development of
the company. Many of the people encourage the development of innovative vaccines that can
help in curing lives. In order to do this, CSL uses heavy technological support to measure the
accurate amount of elements required to remain innovative in the organisation.
Based on the analysis of the external factors, the competitors of CSL can also be
identified. Companies such as Baxter International Ltd, Sanofi, Grifols are some of the main
competitors of CSL. These companies are engaged in manufacturing and selling similar
products as CSL and engage in intense market research for making the lives of the Australian
people healthier.
Planning
CSL envisions creating a perfect world for the people. The aim of the company is to
create innovative and new techniques in biotherapy and applying the techniques to remove
fatal diseases of the people. For this purpose, the mission statement of the company is aimed
at reducing the death rate in Australia by 5%. It provides a quality environment for the
employees so that the job done by them does not seem stressful. In this regard, the company
maintains certain values that can help in ensuring its success. Some of the values include a
focus on patients, innovation, integrity and collaboration. These values help the company to
attain the mission set by the manager and provide effective care for the people in Australia
and the world (Csl.com.au. 2017).
The company sets up its goals based on the resources it possesses. The setting of the
goal is based n long-term and short-term objectives of the company. Sustainability is one of
the major factors that the company focuses on. Hence, in order to attain sustainability, the
company need to ensure that the products do not have any negative impact on the society
(Reiche, Mendenhall and Stahl 2016). Other plans of the company include global expansion

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of the business. Although the company is spread in 30 countries, the majority of its business
comes from the UK or the USA. This is mainly because of the headquarters being located in
these countries that provide a competitive edge for the company. Hence, this is a long-term
plan for the company.
The innovative approach of planning undertaken by CFL can help in attaining the
goals of the organisation. Brewster, Mayrhofer and Morley (2016) stated that the innovative
approach requires clarity of goals and proper budget in order to make the process successful.
With a variety of high-tech resources at its disposition, CSL can execute the innovative
planning approach and ensure that the objective of the company is attained. This approach
can also help in maintaining the sustainability as well as an expansion of the company.
Sustainability has been incorporated by ensuring that the chemicals used for
developing biotherapy techniques are dumped in a proper manner. The practising of the
technologies is done in closed chambers that do not have exposure to the outside world or to
any other parts of the building. Apart from these, the company also engages in corporate
social benefits that help in keeping the environment clean.
Human Resource Management
Bolman and Deal (2017) stated that the most appropriate competitive strategy that
CSL can apply is the differentiation strategy. This is mainly because the company focuses on
innovation of products. The application of innovative techniques can help in making the
products unique from its competitors. This can attract customers as new and unique products
in the industry fulfil the needs of the people. Hence, differentiation strategy can be effective
in bringing about international reputation.

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In order to ensure that the mission and vision of the company are met, it is necessary
to recruit talented and skilled people. These people provide the required resources that are
necessary for the company. CSL recruits people based on the knowledge they possess about
biotherapy. The practical and theoretical knowledge of the concept is required in order to
succeed in the medical industry. Hence, the selection is based on the criteria required for
employment and the ability to meet the mission and vision of the organisation.
An effective workforce can be developed by offering a clean and friendly work
environment. In order to do so, companies need to maintain ethics that can help in identifying
the deeds in a company. CSL provides a stable work culture. Innovative and creative ideas
about work are encouraged by the managers that encourage the employees to improve the
efficiency of work (Armstrong and Taylor 2014). However, it is highly crucial that the
workforce is maintained by applying suitable strategies.
In order to maintain an effective workforce in the organisation, CSL needs to ensure
that employees are motivated and encouraged in the decisions taken by them. This can be
done by conducting meetings in which the employees can share opinions about the different
ways by which the products can be improved. Motivation and less work pressure can help the
employees to perform work in an efficient manner. The managers can make groups so that
the interaction between various employees can be strengthened.
According to Marchington et al. (2016), the sustainable practice needs to be
maintained in order to ensure that the strategy is applied in an effective manner. The best
sustainable practice that can be adopted by CSL in order to save the environment is the
proper dumping of chemical wastes. This can be done by ensuring that the chemical wastes
are disposed of in a place that does not have human population. The dumping needs to be

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done keeping in mind the separation of the things that cannot be recycled with those that can
be used further.
Leadership
Leadership is the ability to motivate and manage people and lead them towards
success (Northouse 2015). The leadership style that is followed in CSL is the democratic
style. In this style, the leaders welcome the thoughts and ideas of the employees during the
decision-making. In the case of CSL, this is effective because the company aims at the
innovation of techniques. The ideas provided by the employees can help in generating new
ideas for the innovation of products required for curing people.
The effectiveness of the leadership styles is that the employees can work in an
environment that is not stressful. The employees can also share thoughts and ideas and
incorporate them into the strategies of the organisation. This helps in the effective working in
the organisations. CSL leaders and managers involve the participation of the employees
because it is believed that the expertise of the employees can help in improving the work of
the organisation. Hence, democratic leadership is the most effective form of leadership for
CSL.
The leaders of CSL adopt a supporting characteristic. This indicates the leaders
provide encouragement to the employees to continue the work that they seem to be fair. The
power given to the leaders is not used in a negative manner and instead of dominating the
employees; the leaders tend to provide support to the decisions. According to Nahavandi
(2016), a target is provided to the employees and the leaders help them achieving the targets
without any stress. This also helps in motivating the employees.

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The leadership traits adopted by the leaders have been effective in motivating and
inspiring the employees. The adoption of charismatic and transformational styles has been
effective in order to provide the required motivation that is necessary for the success of the
organisation (Fairhurst and Connaughton 2014). Hence, the motivation of the employees has
been mostly due to the involvement of the leaders and the style of leadership that has been
adopted by the organisation. The leadership technique has also helped to improve the quality
of work in the organisation.
The Proper leadership have also led to the growth of sustainability in the organisation.
The manner in which the work needs to be carried out is planned using strategies suggested
by the managers as well as the employees. The suggestion of the recycling of the unused
materials has helped the company to promote sustainability in the organisation as well as in
the society. Hence, effective leadership style has helped in promoting sustainability in the
organisation.
Controlling value chain and technology
According to Storey (2014), operations management refers to the administration of
the practices used in business in order to increase the efficiency level of an organisation. In
the case of CSL, the democratic leadership style is an effective method that can be adopted in
order to increase the work efficiency. This can lead to the increase in profit of the
organisation. The financial management of the company make notes of the materials that are
required for purchase in the organisation. Hence, managing the operations can help in
creating value for the organisation in an effective manner.
The flow of goods and service from one channel to other needs to be such that an
organisation does not face trouble in dealing with inventories and its transfer from
organisation to the end users. The finished product needs to be packaged in a way that it

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attracts the customers and ensure that the customers do not have any problem after the
product is distributed. The supply chain of CSL involves a systematic flow of goods from one
place to another. The manufactured goods are checked after the immediate finishing of the
product. Before being sold to the customers, the managers check the products.
In the modern day, the use of technology for carrying out work in an organisation is
effective for gaining success in the market. Technology helps to perform tasks in an easier
manner. As stated by Antonakis (2017), the application of technology has become the leader
in business. In the case of CSL, the use of technology is required in order to manage the
resources in an effective manner. The company is spread all around the world with over
17,000 employees; hence, the use of technology can help in maintaining the employees and
other resources that the organisation needs for its success. Thus, technology has been
incorporated into the supply chain management.
Sustainability of the company is another factor that is incorporated in the
organisation. The management of CSL needs to ensure that while maintaining the process of
supply chain and increasing the efficiency of the employees, the sustainability factor has to
be kept in mind. The application of new technology has also helped in improving the
sustainability factor. As said by Purce (2014) the sustainability of the organisation can be
maintained by effective operations management. This is done by ensuring that the materials
that have been purchased by the company do not contain particles that can harm the
environment or the working of the organisation.
Recommendation and future strategy
After the analysis, it has been seen that CSL requires certain improvements in the
management. The strategies need to be incorporated in all the departments that contribute
towards the success of the organisation. The analysis brought about positives of the company

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that can be further enhanced with the application of proper and effective management
strategies. Certain negative points can also be improved with the recommended strategies. In
this regard, three strategies can be suggested that are required for the success of the
organisation. These strategies can help in the growth of the company and can provide an
opportunity to globalise the brand.
One of the changes that the company need to make is in the leadership style. The fact
that the company adopts the democratic style is appreciated, however, too much liberty is
being provided to the employees. This may lead to problems in the organisation as the
employees can make decisions without the consent of the managers. Hence, in order to
mitigate this situation, it is required that the management maintain a balance between the
liberty given to the employees. The leaders need to lead from the front and show the manner
in which the work needs to be done. This can provide effective control in the organisation.
Another recommended strategy that needs to be incorporated is the managing of
finance. It has been seen that innovation requires financial stability that is required for the
success of an organisation. Without finances, an organisation cannot function properly.
Hence, it is needed that the managers of CSL manage the amount that is spent on the
purchase of equipment required for innovation. In order to do this, it is necessary that the
managers allocate a budget each year keeping in mind the mission of the organisation. The
mission statement can also change based on the requirements of the organisation.
The company can also make changes in the supply chain system. The goods
manufactured by the organisation can be sold directly to buyers instead of providing having
an intermediary. This can help in the increase of finances. The company can make
improvements in the flow of the supply chain process. The sample of the products
manufactured can be tested clinically before being launched in the market. This can be done

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by offering free samples to laboratories for checking. Thus, the recommended strategies can
help CSL to pursue the long-term goal of dominating the healthcare industry at an
international level.

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Reference
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leadership. John Wiley & Sons.
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resource management. Springer.
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at: http://www.csl.com.au/ [Accessed 18 Oct. 2017].
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perspective. Leadership, 10(1), pp.7-35.
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Perspectives on Human Resource Management (Routledge Revivals), 67.

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international human resource management. Taylor & Francis.
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