Individual Presentation: Analysis of Marketing Career and Skills

This report provides an analysis of a marketing career, specifically focusing on the skills and knowledge required for success in the field. It begins with an introduction that highlights the importance of career selection and the opportunities within marketing, emphasizing the author's aspiration to pursue a career in advertising. The report then outlines the current trends impacting marketing, including globalization, technology, and customer relationship management. It delves into the necessary skills such as interpersonal, communication, IT, teamwork, and presentation skills, along with the required knowledge of consumer behavior and technical skills. The evaluation section focuses on digital marketing as a promising career path, discussing its scope and opportunities. The report concludes by summarizing the key points and reiterating the importance of career planning in marketing. References to books and journals are provided to support the content.

Individual
Presentation

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Analysis and Application.............................................................................................................3
Skills and knowledge required.....................................................................................................4
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
In this present world, there are several sort of chances that are available for the person in
which they can make career. It is important for students to make a proper career selection in
respect to get success in the future. The field area that has been certain path in following report is
marketing that involve various of the career and development opportunities in terms of various
roles and responsibilities (Tavares, and et.al., 2020). Here, I am a scholar apprentice and looking
for the bright career in advertising. In the following report, various aptitudes and capabilities that
needs to perform designated job roles and tasks that have been discussed in detail. In context to
the manner, it also comprises present trend that are main in marketing business.
TASK
Analysis and Application
General trends:
In present term of business world there are various changes that have been presented in each
and every field of area. These changes are also important to pass new and innovative and
creative methods in market. In the present report the selected profession is marketing that
includes higher development prospective. As there are various chances that are accessible in the
field. Here, some current trends that will have an impact on marketing profession that are as
follows:
 Globalization: It define the manner of communication in between to the person,
companies, management of various nation as globally. It has minimise down limitations
as over to a global deal by enabling better relationships between different countries. It is
observed that globalization also have the broader scope of marketing by facilitation cross
border dealings. Now, marketers that can easily have an international customers that
recover total sales and efficiency of business.
 Technology: In current state of action, techniques that has become a critical part of
business (Hirst, and Graham, 2020)Hence, most of the business actions will completed
with the help of techniques. In the field of area, there are a various new and inventive
tools that are being utilised in respect to get better outcomes. At the present time,
companies utilised various online network, digital sections to advertise their goods at
broad section.

 Customer relationship management: It is termed that customers who are most important
person for concern to motivate sales and income for corporation. So, it is imperious to
have good separate who have abilities and skills in respect to make a excessive career in
marketing.
Skills and knowledge required
Skills:
 Interpersonal skills: It refers to the skills of the person to communicate with other person
(Evans, Nand et.al., 2021). In marketing profession, person needs to interrelate with a
sort of people on regular basis so they must have higher relational abilities.
 Communication skills: Such abilities that make an individual allow to exchange
important information with other people. A marketer must have written and oral
communication abilities so that they can express sorts, qualities of product and facilities
to consumers.
 IT skills: At the present period of time, various sort of technologies that are utilised in
marketing so it is important to have recent application and software’s. It makes marketer
allow to motivate more sales and profit margin for development and advancement of
business. For this, marketer must have important skills related to digital and online
technologies to advertise goods at broad level.
 Team work: It is considered there are various individuals who work in the management
as the team to achieve basic targets (Mehta, and et.al.,2021). It might be possible that
they have various thoughts, by which all work perform together for business.
 Presentation skills: Such abilities that makes an individual allow to convey thoughts,
feelings to other individuals. In marketing, individuals needs to have current goods and
facilities to consumers.
Knowledge and expertise:
 Consumer Behaviourist: It is evaluated that marketer need to have knowledge in respect
to the consumer behaviour. It is significant to deliver better services and experience to
purchasers that will lead occupational as to higher sales and profit boundary. With this,
they are proficient to understand the conduct, attitudes of clients and will provide them
invention as per to their needs.

 Technical skills: In present business world, marketers that need to have technical
abilities so that they can use digital manners of advancement and commercial (Ellison,
2021) . It will make them allow to associate with consumer as effectively in respect to
get competitive advantage at market place.
Evaluation
On the basis of present market scenario, I will choice the post of digital marketing that is a
developing field in marketing. Now, mainstream of business depends on over digital marketing
methods to encourage products and facilities at wide level. Here, it have become the present
trend that will helps to improve the reach of business. Such practice that will make me allow to
improve consumer base of business by using various approaches. In context to the, digital
marketing that has broad scope that involve social media marketing, SEO, content and website
advertising and more. Thus, it will deliver me great chance to get information of various area that
is critical for my future career development (Birnholtz, and Macapagal, 2021). With the help of
social media advertising, I will be skilled to attach with clients in better manner and provide
them better knowledge. It will help to make beneficial image of brand at world-wide level that is
active to get higher competitive benefit at market place. SEO will help me to energy out more
circulation as over website that will ultimately exploit total sales and success of commercial.
Hence, I will like to make my career in arithmetical advertising as due to exploiting request of
this abilities in current market place. It will deliver me great chances to learn and grow in future.
CONCLUSION
From the above mentioned report it has been concluded that, an individual should
concentrates about future and choose one of the best field of area to mark a bright future, it is
supervised that advertising is one of the developing field of area by which one can make a better
career. As there are some current trends like globalization, techniques and methods more put
impact over marketing as effectively.

REFERENCES
Books and Journals
Tavares, M.R., and et.al., 2020. High-Affinity N-(2-Hydroxypropyl) methacrylamide
Copolymers with Tailored N-Acetyllactosamine Presentation Discriminate between
Galectins. Biomacromolecules, 21(2), pp.641-652.
Hirst, S. and Graham, R., 2020. The format and presentation of collision warnings.
In Ergonomics and safety of intelligent driver interfaces (pp. 203-219). CRC Press.
Evans, N.J., and et.al., 2021. The impact of presentation order on attraction and repulsion effects
in decision-making. Decision, 8(1), p.36.
Mehta, O.P., and et.al.,2021. Coronavirus disease (COVID-19): comprehensive review of
clinical presentation. Frontiers in Public Health, 8, p.1034.
Birnholtz, J. and Macapagal, K., 2021. “I don't want to be known for that:” The role of
temporality in online self-presentation of young gay and bisexual males. Computers in
human behavior, 118, p.106706.