Individual Portfolio Reflection: Entrepreneurial Audit Report

This individual portfolio reflection details a student's experience in an entrepreneurial audit of Greenhouse Sports, a non-profit organization focused on promoting healthier lifestyles among students in London. The report provides an executive summary, detailing the student's personal reflections on group processes, contributions, and learning experiences. It discusses the group's journey, interactions with entrepreneurs, and key findings from the audit. The student reflects on the methods used, such as mind mapping and brainstorming, and the importance of community interaction. The report also includes recommendations for the future sustainability of the project, emphasizing the need for enhanced marketing strategies, particularly digital marketing and social media presence. The student concludes by highlighting the valuable insights gained in organizational management, leadership, communication, and marketing, and their impact on future professional development. The student is now prepared to use these learnings in future assignments.

Running head: INDIVIDUAL PORTFOLIO REFLECTION
INDIVIDUAL PORTFOLIO REFLECTION
Name of the Student
Name of the University
Author Note

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Executive Summary
The study is a reflection on an entrepreneurial audit that was done by a group for the non-profit
organization named Greenhouse sports organization. I have given my personal reflection
concerning my experiences, involvement, journey and learning that were the implications of
being a part of the group. My personal views on the group processes, my contributions and
measurements of the various activities. The study traces the learning of the various methods that
I was able to gain from the assignment. My interactions with the entrepreneurship has been
discussed. I have provided my personal recommendations. These were based on my experiences
from being part of the project and the implications that were gathered through the group tasks.

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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
The group process and journey........................................................................................................3
Interaction with the entrepreneurs...................................................................................................5
Recommendations for future sustainability of project.....................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The study is a reflective narrative of my involvement with a group that was set with the
task of entrepreneurial audit of an organization. I reflect upon my participation in the group
processes for entrepreneurial audit of the Greenhouse Sports Company. The company is a non-
profit organization established in 2002. The person who started the organization was Michael de
Giorgio. The company organized high-quality sports events focused on promoting healthier
lifestyles among all the students of London. The focus of these events was to develop essential
abilities among the students that were mainly from underprivileged communities. The important
aim of the events were to develop them mentally, socially, physically and emotionally. The audit
aimed to help the organization to develop sustainable growth strategies for the future.
The group process and journey
The group process was very important as it was directly connected with the success of the
Greenhouse Sports organization. The programs that the organization undertook focused towards
changing the lifestyles of youths, mainly students in London. I and my team’s work was
important as we were set with the task of evaluating, analyzing and undertaking activities that
focused on the future growth strategies of the organization. According to Allen (2015) the key
factors that should be considered for establishing better control over large tasks are outcomes
that are clearly defined and reminders that are provided through regularly reviewed trusted
systems. As the organization was an NGO there were various significant aspects of its functions
that needed to be considered for the effective analysis of the Challenge. I faced some initial
problems with the methods that were used for the project. The group process incorporated
assigning of roles to specific individuals to enhance the prospects of a unified team engagement.

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The group processes centered on the local surveys, meeting authorities and other
important functions. I had to attend the session in which these functions were carried out. The
group process was enhanced through proper coordination. For this the group relied on the usage
of effective technology, data management and efficient reminder systems. According to Senge
(1991) most of the issues that people face while completing tasks is due to the inability to
incorporate systems thinking. System thinking uses a holistic process to understand given tasks. I
took to help of this process to make my contribution worthwhile by taking guidance from the
team. I engaged in activities of survey gathering. I interacted with the people and had discussions
with them in relation to what the organization was planning to do and how it would affect the
community positively. The authorities of the organization were very much understanding and
coordinated very effectively with us. I contributed to the process by taking significant roles in
both the survey procedure and the meeting with the authorities. Some of the most important
things that I got to learn from the activities were related to the various methods that were used
for the analysis. I got to learn about methods such as mind mapping and brainstorming. Mind
maps are graphical ways in which ideas and concepts related to a particular study can be
effectively presented. It helps to essentially structure the information for better analysis
considering all the vital ideas that are connected with the study. Another significant method that I
got to learn was Brainstorming. This method was utilized as new ideas needed to be formed in
order to help in the formation of strategies to gather information for Greenhouse. I found that
visualizing the ideas is important as it created an environment of clarity concerning all the
significant aspects that need to be developed. Brainstorming helped me to create a portfolio for
the organization through which the group was able to sort out the major ideas and link them with
the significant findings. If the activities are measured, the most important activity was to interact

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with the local community during the survey. This was because only though interaction could the
organization be both promoted and feedback be gathered. The next most important thing was to
identify the gaps in the functional aspects of the organization through this research. Moving
forward gathering the feedback of the local community for the organization was very important
for learning.
Interaction with the entrepreneurs
Interactions with the higher authorities of the organization was very important.
Organization tend to rely the most on the decision making abilities of the higher authorities,
especially the entrepreneurs (Teece 2000). As a significant part of my job in the group I had to
interact with the entrepreneur and the higher authorities. The job function required me to inform
the authorities of any progress that has been reported. My job role required me to effectively
communicate the implications that have been gathered at each step of the analysis process of the
organizational environment. I considered interacting with the organization as a very big
responsibility. This was because I was committed to the cause of both the organization and the
group at the same time. The higher authorities of the Green House Sports Organization were very
considerate and friendly.
Understanding the organizational philosophy was an important part of the task that I and
my group were assigned. In the opinion of Maurya (2016) startup businesses should know what
to measure as this can ultimately govern their performances. Business model canvas according to
the author was a good way to start as business as it covers all the metrics that can affect the
organizational progress. In case of the Greehouse sports, it was still a startup with relatively
more marketing experience. The interaction helped me to understand the views of the authorities

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concerning the growth plans for both the immediate and the distant future. My interactions with
the authorities were based on the systematic progression of the analysis process. The authorities
were interested in discussing the proceeds that we received from the survey and the analysis. I
was able to greatly develop my communication levels. They maintained effective communication
with the group throughout the process of gathering information and analysis (Frederiksen and
Brem 2017). Moreover, my focus was on gathering essential insights about the needs of the
management.
Their philosophy of operation was important for the group to know as that provided us
with the kind of sustainability recommendation that would be the best for the organization.
Firstly, the organization said that they are not much focused towards marketing. From this the
group got to know that the company had a significant gap in their marketing functions. Secondly
around the third meeting with the organizational heads it was found that did not use social media
as a marketing or promotional tool. Thirdly, it was identified that the marketing team had not
been effective in forming strong marketing strategies. All these aspects are very much important
for the essential promotion of organizations. It is always important to establish proper
communication with the organization at these situations as the flaws in the operational systems
can only be understood through proper interactions (Ireland, Kuratko and Morris 2006). I learnt
significant lessons about the role of leaderships in determining the effectiveness of
organizational systems.
Recommendations for future sustainability of project
The Greenhouse Sports organization was found to be a positively motivated organization.
However, they had significant flaws that need to be addressed if they are to achieve greater

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success in the future. Sustainable functional development is important for organizations as it can
determine the growth path that organizations would take in the future. If the growth paths are
uncertain it might lead to the closure of business in the near or distant future. Lack of marketing
effectiveness was identified as a crucial flaw that could have led Greenhouse to failure in the
distant future. I was able to gather significant implications from the entire process of the
entrepreneurial audit. Some important recommendations could be made to the organization in
regards to the same.
As per the audit carried out by the group an important sustainability step was promotion
and branding. Promotion and branding helps to increase the interactions that are much necessary
to promote the activities of the organization. The sustainability of the project can be enhanced in
the future through opportunity and environment based marketing and promotion. According to
me it becomes important to keep on reviewing the marketing and promotional activities and
strategies. Marketing functions should be enhanced through the employment of dedicated
marketing teams that would take part in effective market research from time to time.
Digital marketing is the marketing technique that is growing in potential. In the future
effective marketing might not be possible without significant digital marketing (Kuratko,
Hornsby and Hayton 2015). Hence, it becomes important that this kind of marketing technique is
essentially established as a norm for both the promotional and marketing functions of the
organization. It is important to understand the effect of social media on the target audience. The
organization in continuation and extension of its digital marketing functions should keep a
significant presence in the social media. I believe it’s important to promote the future events
among the larger target audience.

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It is important that to enhance local awareness in the much important Church street area,
the organization plans most of the events in this place. I found that this helps in building a strong
and sustainable bond with the local community.
The learning that has been gathered from the entire process will help me in the future to
participate effectively in more such assignments. The learning of the various methods that I have
gathered would help me to build a strong career as an analyst or researcher. It is important to use
all the learnings that I been able to gather on the ground level assignments that in future I would
need to handle. In essence the entire task was very effective for me in learning the various things
in life and professional practices. This will not only motivate me to enhance my future
performances but at the same time it would help me to become an effective professional in my
field of occupation. I want to grow further and the learning I gained would help in my future
pursuits.
Conclusion
The implications that I gathered from my involvement in the project provided essential
insights into the organizational aspects of management, leadership, communication and
marketing and promotions. It became evident that sustainable development paths cannot be
formed for organizations unless effective marketing and promotion functions can be maintained.
It is important to note that as a result of the entrepreneurial audit positive reviews in regards to
the work of the organization could be gathered. It also became evident that using channels that
are mostly used by the target audiences are very important for the effective promotion of the
events of any non-profit organization. Greenhouse Sport can be more successful if a full time
marketing team is involved in promoting the organization.

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References
Allen, D., 2015. Getting things done: The art of stress-free productivity. Penguin.
Duane Ireland, R., Kuratko, D.F. and Morris, M.H., 2006. A health audit for corporate
entrepreneurship: innovation at all levels: part I. Journal of business strategy, 27(1), pp.10-17.
Frederiksen, D.L. and Brem, A., 2017. How do entrepreneurs think they create value? A
scientific reflection of Eric Ries’ Lean Startup approach. International Entrepreneurship and
Management Journal, 13(1), pp.169-189.
Hornsby, J.S., Kuratko, D.F. and Zahra, S.A., 2002. Middle managers' perception of the internal
environment for corporate entrepreneurship: assessing a measurement scale. Journal of business
Venturing, 17(3), pp.253-273.
Howell, J.M. and Sheab, C.M., 2001. Individual differences, environmental scanning, innovation
framing, and champion behavior: key predictors of project performance. Journal of Product
Innovation Management: An International Publication Of The Product Development &
Management Association, 18(1), pp.15-27.
Kuratko, D.F., Hornsby, J.S. and Hayton, J., 2015. Corporate entrepreneurship: the innovative
challenge for a new global economic reality. Small Business Economics, 45(2), pp.245-253.
Maurya, A., 2016. Scaling lean: Mastering the key metrics for startup growth. Penguin.
Raynor, M.E. and Ahmed, M., 2013. Three rules for making a company truly great. Harvard
Business Review, 91(4), pp.108-117.

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Senge, P.M., 1991. The fifth discipline, the art and practice of the learning
organization. Performance+ Instruction, 30(5), pp.37-37.
Teece, D.J., 2000. Strategies for managing knowledge assets: the role of firm structure and
industrial context. Long range planning, 33(1), pp.35-54.
Welbourne, T.M., 2006. Learning about leadership and firm growth through monthly data
collection and dialogue with entrepreneurs. The International Entrepreneurship and
Management Journal, 2(1), pp.39-55.