Individual Research Paper on Sustainability: BUS2SBY, Semester 2

This report examines the 350.org campaign, an international movement addressing climate change and the detrimental effects of fossil fuels. The report outlines the campaign's three primary goals: transitioning to 100% renewable energy, banning fossil fuel projects, and defunding the fossil fuel industry. It details the campaign's strategies, including community-led energy solutions, local resolutions, and cutting financial support for fossil fuel companies. The report highlights the campaign's efforts to educate the public about the health and environmental impacts of non-renewable energy sources and emphasizes the campaign's credible image, supported by millions of people globally. The analysis references the campaign's approaches to reduce the use of fossil fuels and aims to improve community and environmental conditions by increasing the use of renewable energy sources.

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Title: Sustainability
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Contents
Background to the Issues.................................................................................................................2
References........................................................................................................................................4

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Background to the Issues
The campaign 350.org has been developed for addressing the increasing problems due to
climate change. This is the main problem that the campaign aims to address as it leads to
flooding, the risk of catastrophic, a threat to food production, and many other environmental
issues. It is due to these different effects that the campaign 350.org has initiated work for
reducing the impact of climate change. But, the main focus of the campaign is to address the
different climate issues which are emerging due to the excessive use of fossil fuels. Fossil fuels
increase the use of non-renewable energy, which is the main cause of climate change (Burkart,
2017). The 350.org is developing an international movement with the help of ordinary people,
with the main focus of reducing the use of fossil fuels in the community and replacing them with
renewable energy solutions.
There are three main goals and objectives of the campaign 350.org, to address the
problem of climate change. The first goal of the campaign is to make a fast transition to
renewable energy. The campaign main focus is to increase the use of renewable energy to 100%
in society. The campaign aims at creating a clean energy economy by utilizing community-led
energy solutions. The second objective of the campaign is to ban all fossil fuel projects. The
campaign goal is to ban and stop all the projects associated with coal, gas, and oil in the future.
The campaign utilizes community resistance and local resolutions for stopping all the fossil fuel
projects, for a better future. The third objective of the campaign is to cut the finances of the fossil
fuel industry. The campaign has decided to cut and cancel the social license that fossil fuel
companies require to conduct their business. In addition to this, the campaign aims at defunding
the fossil fuel companies, by reducing their sponsors and other sources from where they receive
financial aids (Höök and Tang, 2013).

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These are the three main goals and objectives of the campaign 350.org. The campaign
plans to accomplish these objectives by utilizing creative, strategic, and bold solutions that help
in reducing the increasing crisis of climate change. In addition to this, the campaign also utilizes
new experiments for reducing the use of fossil fuels for generating energy. The main aim of
these experiments is to increase the use of renewable energy in the society. The campaign aims
at helping people by improving the conditions in the community and environment, as people are
the main entities that are massively affected by climate change (Schneider-Mayerson, 2015).
The campaign has developed a credible image as an activist by attracting and influencing
a large number of followers, so as to attain support for their different approaches. The campaign
has developed a credible image as more than 7 billion people support this international
movement (350.org Team, 2019). In addition to this, the campaign gained the trust of the people
through its approaches, which were designed to educate people about the hazardous effects of
fossil fuels on the environment and the main cause of climate change. Along with this, the
campaign also informs the people about the different health issues, the current and future
generation will face due to the increasing use of non-renewable energy. Therefore, with this, it
can be stated that the campaign has gained a credible image, due to simple, knowledgeable, and
effective approaches, which has focused on transforming the society by bringing a 100%
transition to renewable energy sources that will help in reducing the use of fossil. Along with
this, the credible image of the campaign has also been formed as it majorly utilized local
resolutions that can be conducted in easily and less expensive ways.

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References
350.org Team (2019). 7.6 million people demand action after week of climate strikes. [online]
350.org. Available at: https://350.org/7-million-people-demand-action-after-week-of-climate-
strikes/ [Accessed 30 Sep. 2019].
Burkart, K. (2017). Fossil fuel companies are driving half of global warming. [online] The
Leonardo DiCaprio Foundation. Available at: https://www.leonardodicaprio.org/fossil-fuel-
companies-are-driving-half-of-global-warming/ [Accessed 30 Sep. 2019].
Höök, M. and Tang, X. (2013). Depletion of fossil fuels and anthropogenic climate change—A
review. Energy Policy, 52(1), pp.797-809.
Schneider-Mayerson, M. (2015). Necrocracy in America: American Studies Begins to Address
Fossil Fuels and Climate Change. American Quarterly, 67(2), pp.529-540.

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