International Marketing Research Challenges in the Indonesian Market

This report provides an in-depth analysis of the challenges associated with international marketing research, specifically within the context of the Indonesian market. It examines critical issues such as the availability and reliability of research resources and suppliers, highlighting the impact of resource availability and quality on market processes. The report also explores the influence of political and legislative factors, including policy changes, labor laws, and taxation, on market performance. Furthermore, it addresses the impact of communication and technology differences, emphasizing the role of effective communication and technological advancements in overcoming barriers and fostering efficient decision-making. The report concludes by summarizing the challenges and suggesting strategies to overcome them, focusing on resource management, political awareness, and effective communication to enhance productivity in the international market research landscape.

Marketing and
Communication Information
and Decision making

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Emerging Market Research Challenges...........................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Indonesia as known for its substantial economic potential, which has a great contribution
in the worldwide community. It is Southeast Asia's largest economy which consists of a various
number of opportunities, because of which it has put the country in a more advanced position for
any new or modified developments. It has spread over various locations hence increasing its
international marketing research (Doz, 2011). Some places where it has been spread over
includes KAD Research in Jakarta, RAD Research in Bandung. The report consists of the
importance of emerging markets and various challenges in Indonesia.
Emerging Market Research Challenges
There are various potential features which act as a barrier in developing a reliable and
appropriate market information. Some major features can be the availability and reliability of
research resources and suppliers, political and legislative issues, communication and technology
differences. Discussing below how each factor affects the international market research :
Availability And Reliability Of Research Resources And Suppliers
The following challenge has a huge impact on the market. Resources that has to be
supplied to the other markets should be ready so that the suppliers don't have to delay it further.
So, they should be available and ready in a specific amount so that whenever it has to be
supplied, it must be ready. There should be no delays. It is not only about the availability of
resources but also about the reliability. The products or goods that have to supplied should be
well groomed as well. Quantity with its quality should be the focus of the business.
Barriers
There may come many barriers in the process. According to Peter (2011), if the resources
would not be available, the process will delay because the suppliers must not be having the
resources to supply.. Non availability of resources will slow down the whole process. Along with
it, if the resources are of low grade quality, they can be rejected by the customers as well as the
suppliers. People usually does not entertain low grade products at all. It may be come back to the
manufacturing unit and has to be replaced. In contradiction with that Hair (2014) says, it does not
affects the market more. Instead sometimes, if it may happen that the suppliers are not
available, in that case the products will not be able to reach the customers, the business can get
affected. Availability of the suppliers make it possible to reach it to the suppliers. It will overall
affect the productivity of the unit. They have to suffer because of these reasons in the market. To
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overcome these barriers, the market has to ensure the availability along with the quality of the
resources they are producing. The availability of the suppliers also matters equally because they
are the ones who take part in completing the orders and making the products to reach till the
customers and markets. The quality has to be given the most priority because low quality can
make the whole supply to be replaced. It can make the process more complex. So consideration
of these three factors is essential to overcome these challenges.
Political and Legislative Issues
These two factors are very important aspects to be taken care of. Non fulfilment to these
factors can hinder the overall performance of the market very badly. Political risks starts from its
instability to its changes. They can arise from various changes of policy by government and the
changes can be exchange rates or interest rates etc. There may be various reasons behind the
change in policies and procedures. These reasons can be in favour of the people. A high range of
unemployment, extensive poverty, national pressure may be the reasons for changing of policies.
These all factors are in favour of common people only. There may be some changes in laws
also. Laws referring the labour and employment can have a huge impact on the overall
workforce. Different laws helps as well in regulating the financing and various procedures.
Barriers
There may be many barriers that come politically or legally in international markets. It
can be some change in policies and regulations in the standards. Peter (2011) says No matter if
the change is small, it has be adopted. There may be some campaigns also against foreign goods.
In contradiction with that Terpstra (2012) says each country has their own taxation policies,
systems and the laws. So, more focus should be on this. As every country is dealing with
different trades, Indonesia also has a specific trade for marketing and sales of its products over
the other markets. The international market also highly focuses on the taxation requirements
required to continue the process efficiently.
Communication and Technology Differences
Technology has an immense effect on changing the international market. It has a positive
impact as well as some negative. When analysing the negative side, it is making the world a
more smaller place. On the other side, it has many advances which may involve the combination
of sources of data. After that also, it provides an overall view of the objective. Rather than all
these features, it gives the international market various opportunities. It helps the market in
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increasing the revenue, products and all the productivity specific to that. Various self service
platforms can also be developed with the help of advanced technology. It can help in a manner
that the customers will be able to schedule their self surveys, whether it is mini, micro or large.
Various advances in technology has made the international market of Indonesia more agile. It
behaves as an approach which has the involvement of a software that is based on agile
development. It can be repeating it fast over huge campaigns. The international research market
focus on three basic things that they want in their business pattern. These are appropriate,
actionable and the fastest perceptions than ever. Effective communication is must between all the
parties. By that way they both can avoid any misunderstandings. As misunderstanding can lead
both the parties in loss because of ineffective communication. There must be an equal speak and
listen quality in the manufacturers as well as in the suppliers. It can help them in an efficient
decision making. They both can discuss about the procedures and processes and come to a
conclusion that proves beneficial for both the manufacturers and the suppliers. This will help
them in increasing the overall production of the business in international market research.
Barriers
There may come many barriers in the effective communication in considering the the
international market research. It can be Semantic, Psychological, organisational and personal
barriers also. Semantics barriers come when the feelings or the emotions behind the sender's
message is being mis-understood. The misunderstanding can be due to the language issues, poor
expressions of the message or due to some faulty translation. Some assumptions that are not
cleared overall can also become a reason. Czinkota (2011) suggests that Psychological or
emotional barriers can occur because of the mental conditions of both the sender and receiver.
Disturbance in the environment can act as a barrier as well. It is because when the both parties
don't have an effective communication, it is very difficult to make some deal between the two.
The technology also can act as a barrier as the parties if not aware of some technology, other
markets are using for increasing their sales. By this way, the Indonesia market can stay a step
back in the international market. If some already adopted technology stops giving response, it
may badly affect the market as they must not be aware of using the same without technology. It
can effect the process very poorly. For overcoming these types of barriers, Kolk (2010) suggests
that they must be aware of any replacements in case of some technology error. It will help the
market to continue its race in the market, thus increasing the production too.
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CONCLUSION
It has been concluded from the report that there may be many challenges emerging in
International market research. Many businesses have to face barriers while manufacturing and
supplying of the products and how these barriers can affect the decision making process in both
the parties. They have to face many challenges as well and than can be less or no availability of
the resources, issues with the suppliers. Some political and legal factors also affect the market in
a wide way. It also covers effective communication between the parties, and where the market
can be challenged in terms of technology. It also includes that how they have to face each and
every challenge and make proper strategies to overcome those barriers and continue on the path
of increasing productivity.
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REFERENCES
Books and Journals
Czinkota, M., Ronkainen, I.A. and Moffett, M. H., 2011. International business. Wiley.
Doz, Y., 2011. Qualitative research for international business. Journal of International Business
Studies. 42(5). pp.582-590.
Hair Jr, J. F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Holburn, G. L. and Zelner, B. A., 2010. Political capabilities, policy risk, and international
investment strategy: evidence from the global electric power generation industry.
Strategic Management Journal. 31(12). pp.1290-1315.
Kolk, A. and Van Tulder, R., 2010. International business, corporate social responsibility and
sustainable development. International business review. 19(2). pp.119-125.
Peter, J. P. and Donnelly, J. H., 2011. Marketing management: knowledge and skills: text,
analysis, cases, plans. Plano: Business pub., INC.
Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.
Xu, H. and et.al., 2011. The personalization privacy paradox: An exploratory study of decision
making process for location-aware marketing. Decision support systems. 51(1). pp.42-52.
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