Indonesia Tourism: Risk, Crisis & Post-Conflict Management-LEIM011

This presentation examines the impact of the 2018 tsunami in Indonesia on its tourism industry, evaluating current consumer attitudes and sentiments towards traveling to the country for leisure purposes. It critically assesses the extent to which the natural disaster has affected tourism, noting the drop in tourist arrivals and the destruction of infrastructure. The presentation highlights the importance of effective media strategies to manage tourist risk perceptions, suggesting the use of social media to communicate reconstruction efforts and address traveler concerns. It also emphasizes the need for updated risk management strategies and the allocation of funds for disaster response and rehabilitation, referencing government initiatives and budget allocations. The presentation concludes by advocating for targeted messaging that highlights improvements in tourism facilities and risk indicator technology to restore consumer confidence and promote Indonesia as a safe and valuable travel destination. Desklib offers a wealth of resources, including past papers and solved assignments, to aid students in their academic pursuits.

RISK, CRISIS AND POST-CONFLICT MANAGEMENT IN TOURISM

INDONESIA TOURISM
• The Southeast Asian nation, Indonesia
constitutes of a large number of volcanic
islands (Urtner 2016).
• It has a wide variety of ethnic groups
which diversify the culture of Indonesia.
• Indonesia is popular for its volcanoes,
jungles, Komodo dragons, orangutans,
beaches and tigers (Kharista,
Permanasari and Hidayah 2015).
• Tourism is a vital source of economic
growth and foreign exchange revenue in
Indonesia (Hampton and Jeyacheya
2015).
• It holds a ninth rank in its growth in
tourism industry (Dagustani et al. 2017).

On 23rd of Drcember’2018,
Indonesia became the prey of
the natural disaster caused by a
volcanic eruption leading to a
tsunami. It affected costal
towns the most (Djalante 2018).
Latest data depicted the death
of 430 people, number of
people injured were 1,485
(Pradjoko et al. 2018).
It also destroyed 60 shops and
about 69 hotels.
SCENARIO

CURRENT CONSUMER ATTITUDES
AND SENTIMENT
• The current consumer attitude towards travelling to Indonesia
can be considered by the consumption rate of the travelers.
• Government failed to achieve the target of 17 million
international travelers last year.
• Tourist arrivals in Indonesia dropped recently due to the
occurrence of a series of natural calamity (August and
December) in 2018.

CURRENT CONSUMER ATTITUDES
AND SENTIMENT
• In the month of November’18, the number of foreign
travelers was about 1.15 million with a decrease rate of
11.26% from October.
• The static growth of consumption rate indicates the fear in
the decision of the travelers for Indonesia (Park et al. 2018).
• “When a disaster hits, everyone will naturally be worried,
despite the government’s commitment to improve the state”
(Amanah et al. 2018).

CURRENT CONSUMER ATTITUDES
AND SENTIMENT
Graph represents the tourist consumption rate in 2018
(Source: Rahmawati, Trianasari and Martin 2019)

CURRENT CONSUMER ATTITUDES
AND SENTIMENT
Chart depicts the forecast for tourism arrival rate for the year 2019
(Source: Rahmawati, Trianasari and Martin 2019)

CURRENT CONSUMER ATTITUDES
AND SENTIMENT
• The graph represents the decline in tourist arrival rate form
the month of July to November-December in 2018, which
indicates the impact of terror on consumer perspective for
Indonesia.
• The forecast of tourist arrival rate reflects the slow start in
the beginning of 2019 due to the change in consumer
perspective for selecting Indonesia as a travel destination.

IMPACT OF NATURAL DISASTER
ON TOURISM
 The tsunami destroyed the beach town
in Bali.
 The disaster demolished the tourist
hotels and beach houses.
 It affected the plan of generating 4
billion US dollars (RM16.5bil) from
Tanjung Lesung.

The disaster destroyed Lombok in Indonesia, 500 people were
killed and the area had to undergo evacuation of the foreign
tourists.
Even though the volcano was far way from the parameters of
tourist places but it did affect the flight timings of the
international travelers (Hall et al. 2019).
IMPACT OF NATURAL
DISASTER ON TOURISM

IMPACT OF NATURAL DISASTER
ON TOURISM
The tsunami of 2018 in Indonesia destroyed 60 restaurants and nine
hotels in the coastal regions for which 222 people were reported
dead and more than 800 were found injured (Hall et al. 2019).
The incidents like earthquake in Lombok and Sulawesi island’s
earthquake-tsunami took thousands of life, caused the sink in
tourist inflow in 2019
In the year 2017 and 2018, volcanic eruption disrupted the arrivals
of foreign tourists in Mount Agung (near Bali) and Mount Merapi
(near Yogyakarta) (Hall et al. 2019).

IMPACT OF NATURAL DISASTER
ON TOURISM
Government suffered a great loss due to the disaster, which will
decrease the tourist inflow in Indonesia. Although, the impact of natural
disaster was not experienced by the tourist areas at a greater extent but
it affected the promotion of the tourism sector of Indonesia and traveler
restrained themselves form selecting Indonesia as their destination for
vacation (Hosie and Pforr 2016).