Comprehensive Business Plan Report: Infuncare Indoor Playground

This report outlines the business plan for Infuncare, an indoor playground designed to offer children engaging activities and childcare services. The plan includes a comprehensive introduction, detailing the company's mission, vision, and objectives, alongside an in-depth market research analysis to identify customer profiles and competitive advantages. The report further explores the company's structure, roles and responsibilities, and marketing strategies, including a detailed SWOT analysis and sales strategies. Financial aspects are covered, including capital and investment, cost and revenue projections, cash flow statements, and break-even analysis. Finally, the report considers recommendations for foreign expansion and concludes with an overall assessment of the business's potential for success.

0Running note: Report on Business Plan for Indoor Playground INFUNCARE
Report on Business Plan for Indoor Playground INFUNCARE
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1Running note: Report on Business Plan for Indoor Playground INFUNCARE
Executive Summary
The report focuses on business plan to start indoor playground for kids. The playground will
not only for activities for kids but also for child caring or babysitting. The parents will get
nice deal to involve in activities with kids and also build a strong bondage with the kids. The
USP of the playground is the location, accessibility and exiting deals. The investors are
taking interest in the project and the total investment will be comprised of the loan amount
and investment by 3 people and also some cash at hand. The business is designed keeping 35
internal unit the London and England. The expenditure and income is completely based on
the units expanded over 35 units. The company will be expanding if the business meets the
target of the forecasted income.

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Table of Contents
Introduction:...............................................................................................................................4
Company Introduction...........................................................................................................4
Mission and Vision................................................................................................................5
Company details:........................................................................................................................6
The Company structure:.........................................................................................................7
Roles and responsibility:........................................................................................................7
The Market Research...............................................................................................................10
Customer Profiling:..................................................................................................................12
Competitors:.............................................................................................................................14
Competitive advantage over other:..................................................................................15
SWOT Analysis...............................................................................................................16
Marketing strategy of company...............................................................................................16
Company’s selling USP...................................................................................................18
Sales Strategies:.......................................................................................................................18
Pricing strategy.................................................................................................................19
Capital and Investment.............................................................................................................20
Cost and Revenue.................................................................................................................21
The cash flow statement:......................................................................................................22
The breakeven analysis:...........................................................................................................23
Foreign expansion recommendation:.......................................................................................23
Conclusion................................................................................................................................24

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Introduction
The aim of the organization is to divert the attention of kids from getting involved in
online activities. The technology is taking the crowd in a swift. The today’s world is heavenly
dependent on the technology. Kids are depending on the online games and watching videos.
This is impacting the development of the kids not only mentally but also physically. The kids
are not involving in outdoor games or indoor activities where they are doing physical
excursion.
Watching TV or videos lead to mind pollution and decreasing the creative ability of
the child. The outdoor activities are so important for the kids that avoidance can lead to many
health related issues (Kidshealth.org, 2019).
There are several benefits for playing and doing daily exercise on not only mind but
also physical. The kids learn to make bond with each other. They get opportunity of learning
from sharing. The games and activities done daily can make a huge difference on the interest
of the kids that will mold them for future. The major health issue in today’s time is Obesity
the more they avoid excursion the more they gain bad fats. The games and play also boosts
creativity. The development is also for the attitude. They learning to be patient and positive
attitude. How to follow instruction and wait for their turn. Developing motor skills for better
agility, coordination and balance (Children et al., 2019).
Finally the playground give the kids the freedom to a healthier lifestyle. The mental
and physical development along with healthy bonding. The involvement of the parents
strengthen the bond between the parents and kids. Infuncare encourage the parents and the
kids to develop a healthy life style.
Company Introduction
Infuncare is an enclosed playground area for kids aging from 12 months to 12 years.
The main purpose of the Infuncare is to create a place for the children to utilize their free
time. Infuncare is an indoor play center that provides not just a space for the children but also
area for the kids to learn and practice activities after school.
The other functions that the center is expanding is to provide for space to take care of
children’s whose parents are busy and don’t have enough time for the kids. The kids should
not feel lonely and left out thus to give them an ideal environment they come up with an
exciting idea of Infuncare. The aim of Infuncare is to provide a space where kids from a

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tender age of 12 months to 12 years are enjoying the games, sport and indoor activities and
the parents can be tension free at this time. The environment is made safe for the kids with all
the facilities that are must for the children’s safety. The center has playgrounds and toys,
games, maids and nannies to look after the kids throughout the day. The center has adequate
number of teachers, nannies, babysitter and other providers. That draws attention for a
parents who keep worrying about the wellbeing of the kids and the development of their
motor skills.
The company is headed by the director Lucile, chief financial officer Selvin, Chief
Marketing and Operations Executive Raphael Flor. They are the major decision makers who
heads the organization. The approvals and disapprovals will be their major responsibility. The
business is focusing on sole trader as that is the simplest form of business that is inexpensive
and easy to set up. The business runs similar to any business where employment and running
operation of the business is common with any other form of business structure. The complete
control on the asset and the business decision is with the directors only. The business
structure can be changed or can be manipulated as and when required.
Mission and Vision
Our Vision is to build a world class indoor playground for children’s at tender age. It
will not only fitness facility and also to contribute to engage families to engage in outdoor
activities. To promote the Physical, social development of the children.
LOGO: Have great time and great memories.
Mission:
The mission of the business is to make it the most exciting place for kid. The place
where they not only plays but also polishes their brain to become active and smart. A fun
filled environment. Games and exercises done will boost the confidence in the children.
Objective:
The objective is overall same as any other business. To be focused on the children
development and also to give the parents satisfaction about the investment. The company
plans to break even in two years so that the company is making profit so on. Bringing the
child and the parent closer and making a better understanding and bonding between them.

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Company details:
The Director Lucile.
The Chief financial officer Selvin.
The Chief Marketing and Operations Executive Raphael Flor.
The major role and responsibility of the top management is to make decisions for the
company keeping the welfare frontier in mind. The major responsibility is to eliminate any
risk that can hamper the operation or profit of the business. The company’s top management
is the ultimate decision maker and task approver.
The company is going for sole trader and silence partnership. A sole trader is the
simplest form of business structure. The process of establishing and starting is very easy and
simple. It does not need a board of directors or any partnership. A single person can start a
business and is solely and legally responsible for everything. The businessman can appoint
CFO, CMO and other department and positions in the organization. A silent partnership is
where the involvement in the business is limited to only providing the fund. The partner is
not involved in the daily operation. Being the sole trader business the partner shall be sole
responsible profit and loss of the business.
Grants and funding:
The Company is planning to take loan from Innovate UK - grant funding, innovation
loans and expert support. The loans Offers grants of between £25,000 and £10 million and
Offers innovation loans of between £100,000 and £1 million. This loan is given to the
entrepreneur who is in need and has robust business plan to repay the plan on time. The
credibility of the business and the financial strength of the entrepreneur is checked before
granting the loan. He grant has been made availed to every type of business may it be large
or small. There is an innovation loan given to UK based SME to carry out large scale
research and development project. The cost estimation shall be met by new interested
investor if the amount of expenditure exceeds the loan amount granted.

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The Company structure:
The Infuncare is planning to become one among the biggest business for the indoor
playground. It is not only the playground with maximum number of activities but it also
provides service for birthday party, child care for busy parents. The company may expand in
the service if the unit happens to be successful in the first 2 year of the operation. To make it
successful the recruit process should be very precise as one “P” of the marketing mix is
people. What we hire that we get back. The service provided by the employee matters the
most.
To do the work more systematic the hiring needs to be very specific need related. The
below is the management structure:
 Chief Executive Office.
 Indoor Playground Facility Manager
 Accountant / Cashier
 Marketing and Sales Officer
 Indoor Playground Safety Instructor
 Customer Care Executive
 Front Desk Officer
 Other staff
Roles and responsibility:
Chief Executive Officer – CEO:
The main job role of the CEO is to increase the effectiveness of the company to
recruit, orienting, training, coaching and appraisal of the employees. The other major
responsibilities of the CEO is to create, communicate, and implement the vision, mission and
direction of the organisation. They are the signing authority and cost sanction is done by
them. They are guide to the organisation (Strategy Train, 2019).
Indoor Play Ground Facility Manager:
They responsibility will be to operate and manage the indoor playground facility. The
facility ensure the perfect working of the work place by keep the proper record of everything
that has been assigned. Handles the equipment and sales services. Also handles the relevant

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indoor playground facility services. They also manages the membership and registration
services.
Indoor Playground Safety Instructors:
They have the job to ensure safety of the playground. They also ensures that not only
staff but parents and children are following the rules and regulations for safe operation. They
handles the registration by looking at the requirement of the games. They allows or stops
parents from enrolling to games. They give instruction for services such as meals, beverages
sport terms, shooting range requirement.
Marketing and Sales Officer:
These are main pillar of any organisations. They make sales and do the marketing for
acquiring new clients and customer. They formulate strategies, develops, executes and
evaluates plans for expanding the sales. Responsible for monitoring and advocating the
customer’s needs.
Accountant / Cashier:
They are the financial managers and looking after the incoming and outgoing cash.
They prepare the financial report, budgets do the accounting. They are also responsible for
the risk forecasting and bringing it to the notice of eth management. They handles all
financial transactions for Infuscate. Anything related to financial recording or reporting is the
task of the accountant.
Client Service Executive:
The service providers who look after the management of the work. They are the
complaint solvers, looks into the needs, taking care of their personalising of the clients. They
also manage the admin duties to keep the working operation running smoothly and safely
without any hurdles.

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Other Staff:
They are the backbone of the company as there are many small works that the staff
needs. This includes the cleaner, baby sitter and nurse. They are very small in number but
forms the major part of the working organisation.
Uniqueness of the business:
They not only provide amusement and play activity to the children’s but also give
rets to the parent by providing shelter service to parents who are busy on the weekends. The
parents can leave their children in the center and go for their work. The charges will be
charged based on the hours of services taken. The activities are new and different form the
other existing playgrounds thus the emphasis is done on the brain boosting activities. They
are majorly focusing on maintain the health along with the brain. They have installed games
that give enough exercise to the fat kids so they can control their health. If the parents wants
to stay with the kids they don’t need to pay and feel the happiness and bondage with the kids.
The memories are created which is the motto of the company. The kids are not given any
activity which is digital or involves mobile or tablet. They have to do activities those are
excursion based and brain boosting. The bonding of the kids among themselves also help
them to grown in a practical and positive environment.
Marketing Aim and objectives:
The company is planning to start the business in the city of Croydon based in London.
The basics reason for the business to start there is the population and the need for a space for
children. The City is having an increase in the child birth and the space for child care and
activity center is very scare. The basic objective of the company is to earn profit from the
area where there is lag in the child care and play ground. The aim of the marketing strategies
is to harness the profitability in this market. The company can be profitable in two years
when the brand gets established and the business gets expanded.
The city is expanding but the infrastructure of the city is missing on the comfort of the
kids. They are not finding place where they cannot just learn but also enjoy their time. The
place is getting crowded by the new building, infrastructure by cutting the space for play
grounds and activity centers. Thus here the company is planning to sweep the profit but

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providing the infrastructure for the children. The objective for long term is to expand once the
company is doing a successful business here.
Main object of the business is not only focus on profitability but to focus on the
healthy development of the children. They should not feel left out even the parents should not
be pressured that they are paying a huge amount for the amusement of the kids. The priority
of the business is to make the get a 70% hike in the business revenue on the first year. This
will be achieved by increasing the parent interaction with kids and understanding the needs to
make change in the model time to time. The business is all about the kids thus music,
amusement, games, toys are main equipment of the business thus the company shall be
investing a huge amount in these things. The service is expanded for birthday party
celebration, child minding or baby care for weekends for the comfort of the parent. The
arrangements are made safe for the parents to be tension free when the y give their children
for care (Zaltman, G. 1993).
The Market Research:
The company is establishing the new unit in the city of Croydon, London. The address
is in the Mall white gift shopping Centre in the main market so that the kids and parents can
have easy access to the playground.
The demographic distribution of the Croydon in London. This is a way of telling to
how much market the playground can get. The amount of profit that can be estimated. If the
graph below is seen than it can be concluded that the population of Croydon is almost similar
to any part of London. The highest population is of London and thus the highest cost of
renting is also of London. The cost matter the most at the initial point of starting the business.
Even the expected competition is less in Croydon and that is a competitive advantage for the
company. The company is all set to start in a fresh new environment to make the business
profitable.

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Fig 1. The graph shows the population level in London (CroydonObservatory, 2019).
The population is a combination of all age group. The crowd is not only composed of
young kids but also people for all ages. The company is more focused to kids as it is about
the indoor Playground. Thus the newly married couples or newly born babies are also the
future market. The graph above gives clear picture that the Place in Croydon is safe to start a
business for the kids. The number of Kids in the city is very good and the future market is
also bright. The comparison shows that the number of kids under the age 0-12 is adequate in
number and the number shall be increasing by the year 2036 (Equalitytrust.org.uk, 2019).
Fig 2. Age distribution across year (CroydonObservatory, 2019)