Golf Club Design Report: Industrial Engineering, Project Management

This report details the design of a 5-wood golf club, addressing a customer brief and incorporating industrial engineering principles. It begins with product specifications, considering customer data such as age, height, and hand measurements to determine grip, shaft, and clubhead dimensions. The report then outlines the project management cycle, including initiation, planning, execution, and closure stages, emphasizing the importance of each for successful production. Furthermore, it analyzes the application of ISO 9001 standards, specifically focusing on customer focus and fact-based decision-making, to improve performance. The report also discusses the techniques used in the design process, including research, brainstorming, and the use of class materials, while identifying areas for improvement, such as incorporating more precise data and addressing environmental considerations. The conclusion highlights the significance of user-specific data in golf club design and its relevance to individual preferences.

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Industrial engineering
Student name
Student level or class
Lecturers name
School name
School location
Date of submission

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Introduction
For a given customer brief, the report proposes a design and the process involved in its
production. Then analyse a number of factors as illustrated in the section listed. This can be
made from a selection of pre-pared parts, but some alteration component must be included. Golf
as a sport incorporates present and future innovations with a strong history. Performance capture
cameras have been collecting information on swing analysis for years and this has been
translated into the retail floor. Over the past 20 years, the world of golf course design has
drastically broadened and advanced. High standards for artistic skills in combination with the
increasing influence of modern technology in club design and sport as a whole make this a sector
of continuous flux and revolution (Baldwin, 2019).
"Golf clubs pose a unique design challenge because the aesthetic type is so closely linked
to the performance of the product," Lua explained. "Moving a detail, a tenth of an inch might not
affect how the device works in other product categories. (Baldwin, 2019).
Task a
Formulating a suitable product specification
Consider the customer provided information below.
Customer personal information
Name: Gender: Age: Handicap
:
Height: Palm
measurement(mm):
Floor to
wrist
measurement
(mm):
Daniel
Bailey
Male 47 7 5’11” 195 895 or
35inches
The details play significant role in determining the golf club measurements for the
individual. The weight of the club will depend on the customer age. Getting correct equipment
fitting for your body is key to a successful golf gaming. As a golfer, you are confronted with a
truthful choice from a variety of manufacturers making it hard to choose the right equipment.
The following are the main specifications to consider in the golf club design (Saegusa and Ono,
2009).
Grip design
The general considerations for designing the grip will be used. Grip will depend on the
customers actions. It is valuable for every golf swing to choose the right grip. For Daniel bailey,

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he must allow the middle and ring fingers on your left hand to barely touch the thumb pad when
holding your club when selecting a grip. The grip might be too big if you don't touch your
fingers. Minimal attention will be considered here, generalisation can be adopted to achieve the
required design grip. Hand grip size plays a big role in shaping the shot of each golfer. Use the
following chart to determine the clubs ' proper grip size. Too big a grip can restrict the ability of
the sportsman to correctly release the ankles through the area of impact (culminating in a strip
and/or recede), while too small a grip can cause early release (ultimately resulting in a yank
and/or draw)
Shaft design
Typically, user shafts weigh 50 - 60 grams for men and 40 - 50 grams for women. Iron
shafts can be as light in graphite as 55 grams and metal as 130 grams. Good examples are the
professional tours.
Consider the image below from
Figure 1 geometrical relationship of shaft length with height of the user. image from
(Hirekogolf.com, 2019)

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Figure 2 relating the actual golfer posture to finding the shaft length, image from (Today's
Golfer, 2019)
Consider an average horizontal to back length of 20 inches.
The length will be calculated as follows
a2 +b2=c2
shaft length =√35 ×35+20 ×20
= 40.31 inches
Taller players generally need longer golf clubs and shorter players need shorter clubs.
Your skill level will dictate the need for extra length in metal woods. For a player who has
problems making solid contact, a shorter driver may probably increase distance. Golfer length is
a2 +b2=c2

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based on the position of the golfer and position of the hand at the address of a golfer. Use the
following chart to determine the correct shaft length.
The following table will help choose a standard shaft size for our chosen customer.
Figure 3 standard size for shaft length., from (Customgolfstop.com, 2019)
Consequently, from table above, the average length for our customer is 42 inches.
Clubhead
Since we have the length of the shaft, we can use the standization table to check for
recommended clubhead for our customer. Smaller club heads will be lighter in weight and your
swing will be more controlled. For this case, we will use a smaller clubhead size considering the
age of the user.
Importance of the design stage during manufacturing
The Significance of Manufacturability Basic design is the proactive process of designing a part
to meet the requirements of the selected manufacturing process used to manufacture that part. A
product engineer can no longer design a piece for fit and function only.
The following list gives reasons why the above process is important.
 The customer specifications are met. This has relevant significance has it minimises time
wastage and eliminates trial and error techniques.
 High standard production that meets the modern market demand.
 High standards for artistic skills in combination with the increasing influence of modern
technology in club design and sport as a whole make this a sector of continuous flux and
revolution.

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 Helps in estimating the products costs.
Task b
Project management
The project management cycle involves the following stages listed below (Smith, 2012).
I. Initiation
II. Planning
III. Execution
IV. Closure
Each stage plays a significant role in production of the design.
The initiation stage involves various activities. This involved identifying the product market and
the customer preferences. New project Initiation is the invention of a project by the Project
Management, which includes:
 the definition of the project's intent
 secondary and tertiary objectives,
 timescale and timeline with the objectives to be met in the given time.
The project planning stage involve the following
Identify the results and the steps needed for project management to achieve the goals of the
project.
 What were the precise outputs to be produced? Next,
 estimate the deadlines in your implementation plan for each deliverable.
 Identify the results and the steps needed for project management to achieve the goals of
the project.
The execution stage involves the actual implementation of the proposed design. This is to be
performed by factory engineers. It involves production of the product based on specified data
for the customer.
The following are the activities involved in execution stage of the project management.
 Monitoring and controlling of time used by every worker in the production line
 Complete the timesheet form for each staff
 Evaluate the costs incurred in every stage of producing the golf club components. The
cost of producing shaft, club head and other specific specification for our customer.
 Register all the expenses incurred in every manufacturing stage
 Implement a highly classified quality assessment process. This is to ensure customer
specifications are met.

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The closure stage- The New project Closure Stage is the fourth and final stage of
the life cycle of the project. The following activities were done during this phase
 Delivering the product to our customer
 Delivering all the documented work to the business
 Releasing all the workers and project stakeholders
 Informing other relevant persons involved in product production on the finalizing of the
project production. The stakeholders were informed of the project closure.
Task c
Project standardization
Over the decades, it has been known that increasing standardization of the program management
process can help to improve project capacity, the ability to deliver programs on a predefined
work schedule, cost, reliability, and product quality goals. Furthermore, the attention of both
scientists and practitioners has been captured by different methods to achieve standardization.
Much of the existing research group contends that reducing variations in the program
management process, such as by conforming to a fairly consistent sequence of project stages,
tasks, outcomes and milestones, could significantly improve this standardization (Pmi.org,
2019).
The task will Identify two principles of the international standard for quality management
ISO9001. The two standards will be analysed and how they could be used as a tool to improve
performance.
ISO9001 is classified as quality management standards established in 2015.
The two identified principles are as listed below,
I. Focus on the customer
II. Basing the decision on the facts.
Analysing how the two principles could be used as a tool to improve performance
Focus on the customer
Creating a heavy focus on clients is a great way to demonstrate your commitment to
excellence. Your industry should recognize other stakeholders ' interests, whether owners,
workers, distributors, shareholders or the wider community, as well as satisfying customers.
This principle has been used in achieving quality product for our client. The design
process focused on establishing specific customer requirements and delivering the same in the
closure stage of management.
Basing the decision on the facts.

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The design and production of golf club involved using the customer measurements.
These measurements were based on actual grounds, some of which are listed below
Correct information of customer
 Height
 Age
 Handicap
 Palm measurement and
 Floor wrist measurement
To make informed choices, accurate and reliable data is essential. Such data should be
made available to all those in the organization who need it. This will encourage cooperation,
drive ongoing adjustment and help you achieve your strategic goals
Related standard
ISO1400 standard focuses on environmental systems management (ISO, 2019). Sustainability is
among the pillars for future environment conservation. The standardization program is essential
for every industry which plans to save the future world. The Golf industry should focus on
conserving the environment.
Task d
The techniques used in undertaking the tasks
The three tasks were evaluated systematically. This involved undertaking the problem scope, the
evaluating the possible solution to each task.
The following activities were done to solve the task.
 Understanding the problem
 Brainstorming
 Using class materials
 Research
 Use of basic knowledge
Task as was done well. This involves approximations and using class knowledge.
Task b and c were done better than task a
Activities which could have been done better include
 Use of exact data by avoiding approximations
 Consider the required ethical issues in designing and implementing the project
 Consider environment pollution.
to implement the above improvements, the following activities will be done Involve all the stakeholders in the design and product implementation

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 Evaluate the possible effects of project execution to environment
 Perform actual field work study
Conclusion
Golf clubs pose a unique design challenge because the aesthetic type is so closely linked
to the performance of the product. Getting correct equipment fitting for your body is key to a
successful golf gaming. As a golfer, you are confronted with a truthful choice from a variety of
manufacturers making it hard to choose the right equipment. Designing golf club based on user
data is therefore very relevant for individual who would choose to have own preference.

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References
Baldwin, A. (2019). How a Golf Club Is Designed and Made - GrabCAD Blog.
[online] GrabCAD Blog. Available at:
https://blog.grabcad.com/blog/2017/11/20/golf-club-gets-designed-made/
[Accessed 16 Mar. 2019].
Customgolfstop.com. (2019). Custom Golf Stop - Custom Fitting Chart. [online]
Available at: http://www.customgolfstop.com/CustomFitting.htm [Accessed 16
Mar. 2019].
Hirekogolf.com. (2019). How is the Length of a Golf Club Measured? - Hireko
Custom Golf Clubs and Components. [online] Available at:
https://www.hirekogolf.com/how-is-the-length-of-a-golf-club-measured
[Accessed 16 Mar. 2019].
ISO. (2019). Join the ISO 14001 club!. [online] Available at:
https://www.iso.org/news/2014/07/Ref1868.html [Accessed 16 Mar. 2019].
Pmi.org. (2019). The impact of standardized project management. [online]
Available at: https://www.pmi.org/learning/library/impact-standardized-project-
management-contingency-1944 [Accessed 16 Mar. 2019].
Saegusa, H. and Ono, K. (2009). Method for evaluating quality of golf club head,
method for conducting quality control of golf club head, method for
manufacturing golf club head and golf club, golf club head, and golf club. The
Journal of the Acoustical Society of America, 124(1), p.24.
Smith, E. (2012). Review of The Four Stages of Highly Effective Crisis
Management. Journal of Homeland Security and Emergency Management, 9(1),
pp.4,5.
Today's Golfer. (2019). Master every club in your bag. [online] Available
at: https://www.todaysgolfer.co.uk/features/instruction-features/2017/december/
hit-every-club-better-/ [Accessed 16 Mar. 2019].