Akash Bose - Stenden University HRM Industrial Orientation Report

This report presents an industrial orientation report based on a student's experience at the Marriott Marquis City Centre Doha Hotel in Qatar. The report delves into various aspects of the hotel's operations, including its vision, mission, core values, and organizational structure. It examines the application of HRM models, working conditions, and management practices. The student's observations, gathered through interviews and questionnaires, highlight the hotel's clan culture and hierarchical structure. The report also covers personal management, motivation, and performance appraisal. It offers recommendations for improving employee working hours, compensation, and benefits to reduce employee turnover. The report provides a detailed analysis of the hotel's operations and HRM strategies, offering valuable insights into the hospitality industry.

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
List of Figures:...........................................................................................................................1
List of Tables:............................................................................................................................2
Introduction:...............................................................................................................................3
1.0 Company Analysis:..............................................................................................................3
1.1 Vision/Mission:................................................................................................................3
1.2 Concept:........................................................................................................................5
1.3 Organisational Structure:..............................................................................................7
2.0 HRM:..................................................................................................................................13
2.1 Apply the HRM Model:..................................................................................................14
2.2 Working Conditions:...................................................................................................16
3.0 Management:......................................................................................................................17
3.1 Your Manager:................................................................................................................17
3.2 Managing Diversity:...................................................................................................19
4.0 Personal Management:.......................................................................................................20
4.1 Motivation:.....................................................................................................................20
4.2 Performance Appraisal:..............................................................................................21
References:...............................................................................................................................23
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Abstract:
The Industrial Orientation report mainly focusses on the work based experiences and the
observations of a student who has completed his internship in the hospitality industry. The
major purpose of the report is thereby based on the ways by which the student can understand
various concepts that have been taught to the students in class and they can apply the
knowledge in the future for the purpose of ensuring the holistic development process. The
student has mainly gathered the information with the help of proper completion of 40 hours
within the hospitality industry. The different survey processes that have been implemented by
the student for the purpose of analysing his experience in the organization include interview
or questionnaire. After the detailed analysis of the results gained from the interview and the
questionnaire it had been depicted that Marriot Marquis City Centre Doha Hotel had
implemented a clan culture for the purpose of enhancing the operations of the organization.
The implementation of hierarchical organizational structure has been able to support the
proper management if the multicultural workforce of an organization like Marriot Marquis
City Centre Doha Hotel. The organization has been provided recommendations to reduce the
working hours of the employees and can also enhance the compensation that is provided to
them. The benefits that are provided to the employees by the hotel can also be increased in
order to offer various medical insurance to reduce the turnover of rates of employees.
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List of Figures:
Figure 1: Hierarchical organisational structure of Marriot Marquis City Centre Doha
Hotel.
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List of Tables:
Table 1: Application of the HRM Model in Marriot Marquis Hotel.
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Introduction:
The report is mainly based on industrial orientation that is mainly based on the
observations and experiences of a student who has been able to spend more than 40 hours in
hospitality industry. The student had completed his industry orientation in Marriot Marquis
City Centre Doha Hotel Qatar and has also been able to provide his services in different
departments that include Food & Beverage, Kitchen, Front Office and Events (Ahammad,
Glaister & Gomes, 2020). The student had been provided with different responsibilities in
various departments of the organization with respect to the service standards of the hotel. The
student has also been able to help the chefs so that they are provided with the effective raw
materials. The report will be mainly based on the detailed analysis of various departments
that are a part of the operations of the hotel (Al Ariss & Sidani, 2016). The organizational
structure that has been developed by the hotel will also be discussed in the report in detail.
The legal forms will also be discussed in report. The implementation of HRM will also be a
major part of the analysis that will be made in the report.
1.0 Company Analysis:
1.1 Vision/Mission:
Vision:
The vision statement that has been developed and implemented by Marriot Marquis
City Centre Doha Hotels in order to maintain its operations in the industry is “To be the
World’s Favorite Travel Company.” The company aims at gaining monumental levels of
success in service industry on a global basis. The founders of the organization have been able
to develop the vision that is considered to be simple in nature. However, the implementation
of this vision throughout the organizational operations has not been quote easy in nature. The
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major goal of the organization is mainly based on the legacy based on excellence that is
developed by Marriott with respect to its operations in the service industry (Marriott.com,
2020).
Mission:
The mission statement that is implemented by Marriot Marquis City Centre Doha
Hotels based on its operations in Doha mainly states that “To enhance the lives of our
customers by creating and enabling unsurpassed vacation and leisure experience.” The
organization aims at enhancing lives of the consumers in order to gain long term based
success in the industry with the help of premium levels of services that are offered to them by
the firm. The quality of services is considered to be a major aspect that is able to enhance the
position of Marriot Marquis City Centre Doha Hotels in the hospitality industry
(Marriott.com, 2020).
Core Values:
Marriot Marquis City Centre Doha Hotels is known in the industry for taking major pride
in the employees and the behaviour that is depicted by them as well. The core values of the
organization are as follows,
 Putting people first - The major philosophy developed by founders of Marriot
Marquis City Centre Doha Hotel is related to creation of the culture of the
organization.
 Pursuing excellence – The hotel has been able to take pride in offering the excellent
services to the employees (Marriott.com, 2020).
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 Embracing change – The hospitality industry is shaped by the ways by which Marriot
Marquis City Centre Doha Hotels has been able to embrace the changes that take
place.
 Acting with integrity – The core values and levels of integrity in the hospitality
industry are able to influence the services that are offered by Marriot Marquis City
Centre Doha Hotels to the consumers (Marriott.com, 2020).
 Serving the World – Marriot Marquis City Centre Doha has major expectations from
the employees with respect to contribution that they can provide to the society as a
whole (Marriott.com, 2020).
1.2 Concept:
Marriot Hotels and Resorts is a hotel chain that is mainly owned by Marriott
International and operates on an international or global basis. Marriot Hotels currently
operates more than 400 hotels with around 155,617 rooms in different parts of the world in
the areas including Africa, America, Central and South America, Africa, South America, the
Middle East and Europe (Marriott.com, 2020). Marriot Marquis Hotels had started its
operations in the industry in 1933 and the company had been able to depict huge levels of
growth in the hospitality industry with the support that is provided by the high quality
services of the organization that are offered to the consumers in different parts of the world.
Marriot Hotels have been purchased by Marriott International in the year 2016 and the newly
merged organization has been able to become the biggest hotel and resort organization in the
world (Marriott.com, 2020).
The success that has been gained by Marriot Marquis City Centre Doha Hotels in the
industry is also based on the marketing mix that is developed by the organization in order to
attract the consumers (Analoui, 2018). The marketing mix that has been implemented by
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Marriot Marquis City Centre Doha Hotel in order to maintain its operations in the hospitality
industry is as follows,
Product – The products of Marriot Marquis City Centre Doha Hotel is mainly based
on five different categories and the categories are also based on different product lines. The
products of Marriot Marquis City Centre Doha Hotel are offered to the consumers under the
brand name of Marriott. Marriot Marquis City Centre Doha has aimed at providing a wide
variety of products to the consumers and has allowed them to choose the products with
respect to their demands and needs. The products that are offered by the organization are
considered to be highly differentiated in nature (Andersén, 2019).
Price – The competitive pricing strategy has been implemented by Marriot Marquis
City Centre Doha Hotel in order to attract the consumers and enhancing its revenues in
comparison to the competitors. The high priced products or services are provided to the
consumers in order to enhance the quality of operations (Boella & Goss-Turner, 2019).
Place – The products and services of Marriot Marquis City Centre Doha Hotel are
offered to the consumers with the help of two different marketing channels. The online
website of the hotel and the travel agencies are considered to be two major channels that are
used by Marriot Marquis City Centre Doha Hotels in order to communicate with the
consumers. A huge amount of sales of Marriot Marquis City Centre Doha Hotel are
generated with the help of its website (Bailey et al. 2018).
Promotions – The different media channels have been implemented by Marriot
Marquis City Centre Doha Hotel in order to promote the services and products of the
organization. Social media platforms are also taken into consideration for the purpose of
developing the promotional activities of an organization like Marriot Marquis City Centre
Doha (Bratton & Gold, 2017).
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People – The people or human resources of Marriot Marquis City Centre Doha Hotel
are able to play a major role in proper enhancement of the organizational operations and
services that are offered to the consumers as well. The suppliers of Marriot Marquis City
Centre Doha Hotel have a major impact on the quality of services that are offered by the
organization (Brewster, 2017).
Process – Marriot Marquis City Centre Doha Hotels has aimed at the implementation
of research and development processes for the purpose of using the market opportunities that
are related to the needs of the customers in the industry.
Physical evidence – The user-friendly online website that has been developed by
Marriot Marquis City Centre Doha Hotels is able to enhance the communication process that
is developed with the consumers (Chen, 2017).
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1.3 Organisational Structure:
Figure 1: Hierarchical organisational structure of Marriot Marquis City Centre Doha
Hotel
Marriot Marquis City Centre Doha Hotels has been able to maintain its operations in
Qatar with the help of 730 employees who are a part of the hierarchical organizational
structure of the organization. The General Manager of the organization has been provided
with the responsibilities of managing different departments and the various hierarchies that
are a part of the operations. Different departments that are able to play a major role in
enhancing the operations and services provided by the hotel include Front office, food and
beverage, human resource department, sales department, financial department and logistics
department (Crawshaw, Budhwar & Davis, 2017). The departments are able to maintain the
operations with the help of effective functioning of employees who are a part of various
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