Industrial Research Project: Significance of HRM at McDonald's

This industrial research project delves into the significance of Human Resource Management (HRM) within McDonald's, a global fast-food enterprise operating in over 121 nations. The project addresses the challenges faced by HR managers at McDonald's, focusing on fostering a high-performance culture, talent management, and effective strategies to resolve HR-related issues. The research aims to analyze how effective HRM improves McDonald's business performance, attracts and retains a diverse workforce, facilitates the recruitment of skilled individuals, and enhances overall organizational effectiveness. It uses keywords such as human resource management, strategies, work culture, recruitment, training, diversity management, and performance appraisals to explore relevant literature and provide insights into improving recruitment, training, public relations, work culture, and dispute management within the organization. The goal is to provide solutions that enable HR managers to implement effective strategies and solve HR-related issues within the workplace.

Running head: INDUSTRIAL RESEARCH PROJECT
INDUSTRIAL RESEARCH PROJECT
Name of the Student
Name of the University
Author’s Note

1INDEPENDENT RESEARCH PROJECT
Report title Independent Research Project on significance of human resource management of
McDonalds
Industry partner McDonald is one of the biggest American fast food enterprise that operates in
over 121 nations and 30,000 restaurants across the globe. McDonald’s expands
into foreign nations through three methods- joint ventures, franchising and
enterprise owned restaurants. McDonalds has near about 235,000 number of
employees and serves around 96% of the globe’s population. With centralized
international structure, this enterprise keeps tight grasp on cost, quality and
operations. McDonalds vision is to become modern and progressive fast food
enterprise delivering contemporary customers experience. The company’s
mission is to be deliver quality service and value to their customers. I am one of
the customers of this organization. Some of the key partners of McDonalds are
Kraft foods on US coffee collaboration, Rovio entertainment for launching new-
location based promotion, Cossette to bring about unique ad campaign and so on.
Research field My research field is Human Resource Management. The Human Resource
Management of McDonalds focuses on fostering high performance culture which
is supported by talented people and enterprise resources essential to sustain high
business performance.
Overarching
problem
The industry partners are facing several problems such as financial problems and
equity, commitment levels, disagreement in setting boundaries.
The specific problem that the research project will explore is the human resource
issues faced by the HR managers of McDonalds. This project will help the HR
managers of McDonalds to implement effective strategies and solve HR related
issues occurring within the workplace.
It is important to solve HR related problems within the organization in order to
improve recruitment and training, performance appraisals, developing public
relations, maintaining proper work culture and managing disputes.
Overarching
research aim
The research aims to explore significance of human resource management within
the McDonald. The purpose of the research study is to analyse how effective
human resource management improves business performance of McDonalds.
Effective human resource management help to improve several problems of
industry partners of McDonalds.

2INDEPENDENT RESEARCH PROJECT
Research
questions(s)
Will proper human resource management help McDonalds to attract and retain
diversified workforce?
Do effective human resource management facilitate to recruit skilled individuals
and solve HR related issues within the enterprise?
How effective human resource management improves the performance of
McDonalds?
Literature review:
Keywords used for
literature search
The keywords that will be used in the research project are human resource
management, human resource strategies, work culture, recruitment and training,
managing diversity, performance appraisals of employees, financial performance
of Mcdonalds.
Literature review:
Name 2 relevant
articles
Cania, L., 2014. The impact of strategic human resource management on
organizational performance. Economia. Seria Management, 17(2),
pp.373-383.
Bamberger, P.A., Meshoulam, I. and Biron, M., 2014. Human resource
strategy: Formulation, implementation, and impact. Routledge.