Industry Consulting Project: Gulf Integration Company Analysis

This report provides a comprehensive analysis of the Gulf Integration Company, focusing on its operations and strategies within the Saudi Arabian market. It examines the company's approach to customer satisfaction, highlighting the importance of communication, feedback mechanisms, and understanding customer needs. The report delves into the various organizational functions of Gulf Integration, including its work in power and energy, telecom and IT services, and management consulting. It also addresses the significance of organizational culture, leadership, and ethical considerations in data collection. The report concludes with recommendations for improvement, such as increased focus on online marketing, CSR activities, and enhancing feedback mechanisms to improve customer engagement and brand image. The research utilizes both primary and secondary methods, acknowledging ethical issues faced during the data collection process, such as survey participation challenges and access to online resources.

Running head: INDUSTRY CONSULTING PROJECT
Industry Consulting Project
Name of the Student
Name of the University
Author’s Note

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Executive Summary
This paper discusses the case study of Gulf Integration Company, Saudi Arabia. The operation
function of the company to fulfil needs and demands of customers have been discussed in the
report. The use of various strategies for monitoring managerial functions has been explained.
The research objectives have been initiated. The importance of communication skills and
leadership quality in the development of company has been focused. This report explains ethical
issues related to data collection methods. Recommendations are provided for improvising
functions of the company.

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Table of Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................3
Objectives........................................................................................................................................4
Customer satisfaction.......................................................................................................................4
Organization functions.....................................................................................................................6
Culture and Leadership....................................................................................................................7
Ethical Issues...................................................................................................................................8
Conclusion.......................................................................................................................................9
Recommendations............................................................................................................................9
References......................................................................................................................................10

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Introduction
Business organizations in Arab countries have been enhancing their business all over the
world. The use of business models and strategies has helped in globalizing their business in the
market. The Gulf Integration has been operating from 2012 to Saudi Arabia.
This report discusses way of working of the company in industrial context. The ways of
fulfilling needs of the customers are mentioned in the report.
This report outlines functions of the organization in various fields and communication
with customers. The report focuses on various ethical issues involved collection data, storing and
treatment of information.
Background
The Gulf Integration was founded in 2012 by Saudi Business Group. This company
works in various fields including Power and energy, Telecom and IT services, Sports
accessories, Management consulting, Pharmaceutical and Electro-Mechanical solutions. The
focus of company is to provide integrated an easy solution to various business sectors. The
mission of company is to achieve unrivalled excellence in each of Gulf Integrates activities. The
company has its headquarters in Riyadh (Gulfintegration.com, 2017). It has 6 branches across the
kingdom. The planning for regional expansion was started in 2016. The company has been
looking for regional expansion that helps in maintaining a quality branding in market. The
branding image of company has been good for customers in the market (Gulfintegration.com,
2017).
Under the Gulf Corporation Council (GCC), this company have been rising in the market.
The objectives have been focusing on having integrated coordination among different business

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organization in the market for providing better customer satisfaction. The company has used
diversified business model for working in different fields in the market. Diversified business
model helps in maintaining a business with other unrelated business (Gulfintegration.com, 2017).
These businesses require unique managing style that makes them successful in the market.
Various types of customers are connected with company that helps in implementing
diversification in the market. The diversification of products and services of the company have
helped in maintaining a proper brand image in the market.
Objectives
The objectives of the research are mentioned below:
 To identify the factors that are helping in customer satisfaction in the market
 To analyze the factors creating issues in implementing culture and leadership in
workforce
 To recommend strategies for mitigation of issues in the Company
Customer satisfaction
Customer satisfaction is an important part of success of the company in the market. The
customer satisfaction is a factor that helps in measuring success rate of the company in the
market. Various strategies are prepared by a company for meeting demands of customers in the
market. In this case, the Gulf Integration Company have a strategic plan for fulfilling
expectations and demands of customers in the market (Watkins and Fisher 2014). A customer is
an important asset and end of the business cycle in the market. The company has been able to
satisfy their customers by identifying and providing services according to their need. The
company want to achieve a high level of customer satisfaction in the market (Leon 2017). The

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main role of customer satisfaction is to making them addictive of their products and services by
enhancing customer engagement. The competition in market has been increasing with change of
time. Therefore, a proper market analysis is required for achieving enhanced level of customer
engagement. Therefore, this company have focused on putting correct strategies in right place
and time that increases customer engagement in the market. The repetitive investment of
customers in the company helps in growing in the market (Scott and Matthias 2017). The
customer engagement also increases the sales of company in the market. There are various
strategies for enhancing customer satisfaction level in the market mentioned below:
Communication skills
Communication skills help in maintaining a proper environment for conversation with
customers the HRM department of company is able to maintain a close look at queries of
customers in the market. A clean and clear communication helped in understanding queries of
customers in the market (Andler 2016). The company used to take initiatives for contacting
customers and updating them with new updates and norms of the company. The company used to
adapt communication policies that help in integrating with feelings of customers in the market.
The company used to measure cost-benefit ratio for maintaining budget of solutions provided to
customers (Oonk 2016). The company is making efforts to enhance customer expectations by
offering various offers to customers.
Listening to customers
The company has a feedback portal that helps in receiving queries from customers.
Clients can provide their feedbacks related to products and services of a company in the market.
This helps in identifying expectations of customers and loopholes in their products and services

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(de Carvalho, Patah and de Souza Bido 2015). The company use to listen and act accordingly to
queries of customers. This creates a strong bond between company and customers. This provides
an edge to customer relationships in the market. The company used to provide instant replay and
solutions to customers for their queries. The company keeps confidentiality in conversation with
a customer and provide privacy to details of customers approaching them.
Organization functions
The Gulf Integration Company generally works in various fields including Power and
Energy, Telecom and IT Services, Sports Accessories, Pharmaceutical, Management Consulting
and Electro-Mechanical Solutions.
GI Information & Communications Technology (ICT)
The Gulf Integration Company have a branch in Telecom Infrastructure Services that
helps in developing telecom industry and provide advanced services including Radio Frequency
planning and optimization services, RF capacity and coverage design verification and RF
planning for coverage and capacity expansion (Canziani and Tullar 2017). These services helped
in developing technology in telecom industry. The services provided by company was able to
meet demands of a customer in the market. The company has recruited highly skilled
professionals in Multi-vendor, the multi operator in 2G/3G and 4G (LTE) network environment
(Campbell, Jardine, and McGlynn 2016). The company has expanded its business to various sites
including Pre and Post DT services. These services have helped in enhancing quality of voice
and video calls for customers.
The company is providing IT service including threat management solutions to various
users and companies. The Next generation Threat prevention systems have been provided by this

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company for maintaining security to data and information of users and other organizations in the
market (Shin and You 2014). The company secures Payment transaction management solutions
of various client companies. The client companies provide their access to data and information
for providing security.
Sports Fields and landscaping
The Gulf Integration Company have invested in sports industry for providing sports
accessories. ALTGRASS is expert in quality solutions for sports fields for more than 15 years.
ALTGRASS guarantees innovative synthetic turf systems to specifications of the International
Federation of Football Association (FIFA) (Phelps and Wood 2017). ALTGRASS has installed
artificial grass for football, tennis, hockey, golf, rugby and other multipurpose sports
applications. It also provides supply and installation of artificial grass and rubber surfaces.
Therefore, this has met demands of clients perfectly.
GI Managing Consultants
Managing Consulting is one of fastest and largest growing business management
consulting organization offering management-consulting services to organizations. The company
provide comprehensive suites of consulting services that help in providing training and
motivation to employees of the company (Fhürong and Rex 2015). The company have provided
training to all branches and fields of various organization for getting maximum profit. The GI is
specialized in ISO 9001, ISO 14001, HACCP, ISO 22000, OHSAS 18001, ISO 22000 and ISO
27001 (Freedman 2016). It helps in transforming business for quick responding in various level
of competition in the market. The company have professional experts who can understand

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critical issues in business modules. These experts provide solutions to various problems
prevailing in the business.
Culture and Leadership
Organizational culture focuses on values and beliefs that are prevailing in an organization
for a long time. The values and beliefs of a company create basement of an organization on
which development of company depends. Therefore, it is an important element in development
of the company (Carlos Pinho et al. 2014). Corporate responsibility is first priority for the GI
Company that helps in monitoring various operations in the company. The leadership
engagement in company has helped in taking proper decision related to development of various
fields of a company. Leadership is one of the core values of this company.
The CEO of the company is responsible for controlling decision-making process in all
operational department (Williams, Perillo and Brown 2015). An organizational culture having
proper decisions can inspire and motivate employees for taking sustainability obligations
seriously. The social responsibility of company is to perform various strategies for developing
company in the market. The company have a formal sustainability strategy, structure and
systems for maintaining a peer role in the market. Corporate Social Responsibility helps in
educating other business organizations for involving in development of society and people of the
company (Babnik et al. 2014).
Ethical Issues
The research has used both primary and secondary methods for collecting data and
information related to topic. Use of both methods has helped in collecting maximum data and
information related to the GI and its functions. However, there have been some ethical issues

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included in data collection process (Huhtala et al. 2013). The data has been collected by
organizing online survey among employees of the company. However, most of the employees
were not ready to take part in an online survey. Answers were not prevalent to the topic and were
not taken for the research. Language problem was one of issues that researchers have faced
during the online survey (Pučėtaitė et al. 2016). The data has been collected from online journals,
articles, company databases and website. Online journals were taken from 2012 to 2017 and rest
were excluded. Therefore, a number of online journals were less for data collection. The data has
been collected from published journals and related to the research topic only. However, many
online journals were of paid version and unable to access (Curry et al. 2017). The time limit for
research was low including financial problems.
Conclusion
It can be concluded that the Gulf Integration Company have able to maintain proper
strategies for customer satisfaction in the market. The company is able to meet requirements for
customer needs and expectations. The branding of company in the market has been increased by
receiving feedback from customers. The company has been working in different fields and
providing services to various organization in the market. The ethical issues faced during data
collection method has been discussed in the report. Various recommendations have been
provided to improvise services provided by company.
Recommendations
It can be recommended that company needs to focus on online marketing and
advertisement of their products and services.

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 Social Media Advertising: The Company might use social media advertising that
helps in reaching out a large number of customers. Therefore, branding of the
products and services of a company becomes easy in the market.
 CSR Activities: The GI needs to focus more on Corporate Social Responsibility
(CSR), which helps in providing a proper branding of the company in market
feedback policy of company needs to strengthen and reliable to increase
feedbacks of the customers for the company.
References
Andler, N., 2016. Tools for project management, workshops and consulting: a must-have
compendium of essential tools and techniques. John Wiley & Sons.
Babnik, K., Breznik, K., Dermol, V. and Trunk Širca, N., 2014. The mission statement:
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Campbell, J.D., Jardine, A.K. and McGlynn, J. eds., 2016. Asset management excellence:
optimizing equipment life-cycle decisions. CRC Press.
Canziani, B. and Tullar, W.L., 2017. Developing critical thinking through student consulting
projects. Journal of Education for Business, 92(6), pp.271-279.
Carlos Pinho, J., Paula Rodrigues, A. and Dibb, S., 2014. The role of corporate culture, market
orientation and organisational commitment in organisational performance: the case of non-profit
organisations. Journal of Management Development, 33(4), pp.374-398.
Curry, L.A., Brault, M.A., Linnander, E.L., McNatt, Z., Brewster, A.L., Cherlin, E., Flieger,
S.P., Ting, H.H. and Bradley, E.H., 2017. Influencing organisational culture to improve hospital

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performance in care of patients with acute myocardial infarction: a mixed-methods intervention
study. BMJ Qual Saf, pp.bmjqs-2017.
de Carvalho, M.M., Patah, L.A. and de Souza Bido, D., 2015. Project management and its effects
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