This report provides an executive summary of the author's industrial training experience at Ho Jiak restaurant in Haymarket, Australia, a Malaysian restaurant. The report analyzes the restaurant's marketing strategies, emphasizing its strong social media presence and integrated marketing communications. It highlights the importance of customer relationship management, including the handling of customer feedback and complaints. The analysis extends to industry trends, competitiveness, service management, and ethical considerations. The report also touches upon the restaurant's interior design, integrated systems, hiring practices, and employee retention strategies. The author provides recommendations based on their observations and concludes with a reflection on their practical experience, emphasizing the importance of customer satisfaction and employee motivation in the hospitality industry.
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