Industry Research: Organisation X Marketing Mix Analysis Report

This report presents an analysis of the marketing mix for Organisation X, a Registered Training Organisation focusing on vocational education. The study investigates the strategic marketing components influencing the organization, particularly within the context of the Melbourne Nursing and Midwifery Federation. The research aims to identify effective marketing strategies in the changing education market. Findings are based on a survey analyzing factors such as product, price, place, and promotion, with data presented in tables and charts. The report compares quantitative and qualitative findings, linking them to the problem space and research questions. Key aspects include the importance of price, employment opportunities, and university partnerships in influencing student decisions. The discussion section connects these findings to relevant marketing theories and concepts. The research explores the influence of price, the role of university partnerships, and the effectiveness of promotional strategies. Overall, the study provides insights into how Organisation X can optimize its marketing efforts to attract students and address the skills shortage in the nursing sector.

Running Head: MANAGEMENT
MANAGEMENT

MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Brief statement of the study.......................................................................................................3
Research aim and objectives......................................................................................................3
Findings......................................................................................................................................3
Discussion..................................................................................................................................8
References................................................................................................................................12

MANAGEMENT 3
Introduction
Brief statement of the study
Due to the shortage of proficient nurses in Australia, it is effective for the organization to
comprehend the strategic components of marketing which affects Melbourne Nursing and
Midwifery Federation. The organization has used different marketing tools that supported to
improve the skills of nurses and increase the employment rate. Thus, it can be stated that the
company has offered many o services related to the qualification to increase employability.
Research aim and objectives
 To discover strategic components of marketing that affecting the Melbourne Nursing
and Midwifery Federation
 To addressed ways for promoting marketing into changing market of education
Findings
Stron
gly
Disag
ree
Disa
gree
Neut
ral
Agree Strongly
Agree
Total
respons
es
Total
1 2 3 4 5 Mean
PRODU
CT
Organisatio
n X
promotes
qualificatio
ns on the
skills
shortage list
to the
internationa
l market.
2 13 6 21 88 4.19
VET
qualificatio
ns delivered
by
Organisatio
n X lead to
industry
employment
opportunitie
s.
1 3 12 5 21 83 3.95
If 2 3 13 3 21 78 3.71

MANAGEMENT 4
Organisatio
n X had a
University
partnership,
I would be
more likely
to
recommend
Organisatio
n X to
anyone
interested in
VET
qualificatio
ns.
PRICE Organisatio
n X is
competitive
with pricing
for VET
qualificatio
ns on offer.
7 10 4 21 81 3.86
If
Organisatio
n X has a
University
partnership
the VET
qualificatio
ns offered
by
Organisatio
n X would
be
recognised
as good
value for
money.
1 4 10 6 21 83 3.95
The price of
the VET
qualificatio
ns offered
by
Organisatio
n X is
reasonable.
1 3 5 5 7 21 77 3.67
PLACE Organisatio
n X should
deliver
offshore
2 5 9 5 21 80 3.81

MANAGEMENT 5
VET
training for
part-
qualificatio
ns to target
markets
Organisatio
n X has
established
the delivery
of VET
qualificatio
ns remotely
to offshore
markets
4 2 11 4 21 57 2.71
If
Organisatio
n X had a
University
partnership
this would
allow
students
/agents to
choose one
location to
access a
variety of
pathway
packages
offered by
Organisatio
n X.
1 1 2 11 6 21 72 3.43
PROMO
TION
Organisatio
n X is well
known by
students in
my home
country.
4 7 5 2 3 21 56 2.67
It is easy to
find out
information
about
Organisatio
n X.
1 1 4 9 6 21 81 3.86
If
Organisatio
n X had a
University
partnership,
2 1 8 10 21 87 4.14

MANAGEMENT 6
I would be
more likely
to promote
VET
qualificatio
ns leading
to a
University
Degree to
anyone
interested.
Sum 43.95
Overall mean 3.7
With respect to the above, it can be stated that obtain overall mean is 3.7 that demonstrated
that the strategic factor of marketing which affects the business. It is illustrated that there are
different factors that are considered in the marketing named as price, place, and promotion. It
can be examined that the collected information demonstrated that there are different
promotional tools could be practiced by organization named as promotion strategies, price
strategies, and product strategy. Apart from this, it is examined that price is best strategy to
promote the business and supporting to meet the aim and this organization has used this
strategy to promote their business.
Concerning the above discussion, it can be stated that the researcher has selected 10 to more
than 50 years of people. In this, it is examined that 57.1% of participants came in the age
group of 26 to 33. It is illustrated that the researcher has selected 14.3% of candidates who
are coming in the age group of 34 to 41.
Concerning the above discussion, it can be stated that the researcher has selected both males
as well as females for conducting this study. In this study, the researcher has selected 57.1%
male while 42.9% were female. The main reason for selecting both make as well as the
female is to obtaining a diverse opinion towards the matter.
Concerning the above discussion, it can be stated that there are different states which are
considered for collecting the information towards research matter named as NSW, Victoria,

MANAGEMENT 7
Adelaide, and Perth. In this, 38.1% of people belonged to NSW while 9.5% belonged to
Adelaide.
From the above chart, it can be stated that different origins are considered by the candidate
for collecting data towards the matter named as India, Jamaica, Japan, Kenya, Nepal, New
Zeeland, Nigeria, Philippines, and Singapore. In this, it is examined that most of the
participants were belongs to Nepal as well as the Philippines. It can be stated that 61.9% of
people agreed that organization X delivers a good range of qualification services while 9.5%
were neutral with the same statement
The collected information depicted that 57.1% of people agreed that organization X has
provided an employment chance to the student while others have disagreed with the same
statement.
It is can also be stated that 61.9% of candidates agreed that organization X had an educational
institute as I would be more suggested organization X to anyone interested in the VET
qualification. It is illustrated that 9.5% of people have disagreed with this statement.
It can be stated that different reasons motivate the student to get part of the organization X
like employment opportunities, stream interest, environment-friendly, fees, relatively cheap,
and trustworthy as well as trust.
The collected information demonstrated that 47.6% of people believed that organization x is
competitive with the price to offer the qualification. Apart from this, it is examined that
33.3% of people were neutral with this statement.
The collected data demonstrated that 47.6% of people agreed that if the organization X has
institute partnership with VET qualifications then company X would be determined as good
value for the capital. Apart from this, 19% have disagreed with the same statement.

MANAGEMENT 8
The collected data demonstrated that 14.3% of people felt that the price of VET qualification
which is delivered by company X is not reasonable. Apart from this, it is examined that
33.3% of people were agreed with the above statement.
It can be stated that most of the people believed that price is an imperative factor that
supported to make an effective decision towards organizational qualification. In this, it is
examined that economic factors could be affecting the overall decision of the student.
The collected information demonstrated that 42.9% of people believed that organization X
should need to offer VET training for the student to increase their employment skills. It is
illustrated that 9.5% of people have disagreed with this statement.
It can be stated that 52.4% of people were neutral about the statement. 9.5% of people
disagreed that organization X established delivery VET qualification remotely for offering
offshore markets.
The collected information demonstrated that 52.4% of people believed that organization X
had the university partnership this could permit a student to select one location for accessing
the varieties of pathway package delivered by Organization X. In this, it is illustrated that
9.5% of people were neutral with this statement.
Concerning the collected information, it can be stated that campus location is less attractive
to have decisions towards any university. It is also examined that students were attracted by
the environment, quality of education, placement, and skills development.
It can be stated that 19% of people strongly disagreed that organization X is a well-known
organization in my home country. While only 9.5% percent was agreed with this statement.
The collected information depicted that 43% of people were believed that it is simply to
address the data about organization X while others have disagreed with this statement. The
collected information depicted that 47.6% of people agree that they would promote to
organization X for having the decision towards education while others have disagreed with

MANAGEMENT 9
this statement. It is analyzed that different strategies could be practiced by the firm for having
a qualification decision effectively named as internet, education agency, and web data.
Discussion
Most of the participants stated that organization X provides a strong competence range. This
finding is supported through the opinion of Pour et al. (2013) and they described the concept
of marketing. It can be illustrated that marketing is the strategy through which, any company
or product could be marketed to create more consumer reach as well as awareness.
Most of the respondents evaluated that VET training of organization X leads to job
opportunities in the company. This result is accompanied by a view on Varadarajan (2015) as
it was asserted that marketing mix is a philosophy that involves activities such as
advertisement, the procurement as well as the sale of goods to business users. Secondary
research for available marketing resources is growing. This critical field enables the company
to improve visibility, financial considerations as well as user reach. This investigation will,
therefore, integrate the factors that impact the nursing association's strategic
marketing specifically Melbourne Nursing as well as Midwifery Federation. To recognize the
organization’s driving factors, the marketing mix concept is worth evaluating. Secondary
research for marketing knowledge available is growing. This requires target market growth as
well as the associated activities. This needs sufficient information regarding marketing
strategy, consumer demands as well as the target market.
Most of the participants stated that if organization X had a relationship with the Institution, I
would suggest organization X to someone interested in VET skills. This outcome is favored
by the perspective of Pappas (2016) as it was evaluated that the principle of marketing mix
consists of four successful products namely Product, Price, and Place as well as, Promotion.
The marketing executives are the major players in applying the theory appropriately as well
as, moving concerning the desired result. The commodity may be tangible and intangible

MANAGEMENT 10
because the company sells the original item in the market place. Product is a highly
advantageous element according to the researchers because it integrates consumer's needs.
There are a large number of participants who evaluated that organization X is competitive
with the rates of VET qualifications. This finding is preferred with the notion of Pour et al.
(2013) as it was determined that it is the extremely influential factor in the firm's positioning
in the target group. Price has several main factors like Skimming, Rivalry, and Penetration as
well as, Premium. The organization must choose the appropriate network of distribution for
effective marketing to create the product readily accessible to the consumers. It may involve
both internal and external distribution networks to sell the product.
Most of the respondents evaluated that the VET skills provided by organization X will be
known as better value for money if organization X does have a University Collaboration.
This result is favored with the mindset of Zhou & Wang (2014) as it was stated that it
improves communication between the customer and the product. The indirect medium of
distribution includes several mediums for product offerings to consumers. In the coming
years, it helps the company to meet the goal. It is the key that the company gives the
consumer attention.
There is a large number of participants who evaluated that the price of the VET qualification
that organization X provides is competitive. It is also found that in most students 'decision to
choose an organization X for their certification, price and feasibility were significant. This
outcome is supported by the viewpoint of Varadarajan (2015) as it was determined that social
networking is one of the valuable ways to encourage the company on online channels in
the age of digital media. Confident in the traditional method of advertising, word of mouth is
becoming a successful marketing strategy mode that offers new clients to the company.
Most of the respondents stated that organization X will include part-qualification Overseas
VET training to targeted audiences. This finding is confirmed in the light of Kellezi (2014) as

MANAGEMENT 11
it was stated that strategic marketing is always expecting customer-centric approaches. It
must also include strategies as well as approaches aimed at organizational competitiveness as
well as the implementation of strategic marketing's secondary database process. Strategic
marketing is a mode to build specific target-market identification.
It is addressed that most of the respondents evaluated that organization X has accounted for
the centralized distribution of VET qualifications to overseas markets. This result is validated
in the view of Milichovsky & Simberova (2015) as it was identified that this is the
organization’s call for outlets to be established for promoting their brand as well as, an image
within the intended audience. Strategic marketing is always undergoing customer-
approaches.
It is illustrated that when organization X had a University Association, students/agents will be
able to pick one place to access a range of organization X destination packages. This outcome
is favored by the perspective of Kellezi (2014) as it was asserted that the company should
include strategies and approaches aimed at organizational competitiveness as well as the
implementation of strategic management's secondary database processes.
It is identified that most of the respondents stated that students in their native country
have recognized the organization X. This finding is supported through the opinion of
Milichovsky & Simberova (2015) as it was determined that strategic marketing seems to be
the strategy to build a specific target- persona. It is the company's call for outlets to be willing
to endorse their product and image in the intended audience. Strategic marketing is always
undergoing customer-centered approaches.
It is illustrated that most of the participants opined that data about Company X is easy enough
to find. It is also addressed that if organization X had a relationship with the university, I
would be much more likely to encourage VET credentials leading to a graduate degree to
anyone engaged. This result is validated in the view of Kellezi (2014) as it was stated that this

MANAGEMENT 12
will integrate strategies and methods aimed at organizational competitiveness and the
implementation of strategic marketing focused on secondary review protocols.
It is addressed that a large number of participants stated that strategic marketing information
has been given leading to their certification enrollment. This finding is confirmed in the light
of Milichovsky & Simberova (2015) as it was opined that strategic marketing is a mode for
the target market to establish a specific identity. This is the company's demand for outlets that
are established to endorse their brand and image within the target audience.

MANAGEMENT 13
References
Kellezi, J., 2014. Trade shows: A strategic marketing tool for global competition. Procedia
Economics and Finance, 9(1), pp.466-71.
Milichovsky, F. & Simberova, I., 2015. Marketing effectiveness: Metrics for effective
strategic marketing. Engineering economics, 26(2), pp.211-19.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behavior. Journal of Retailing and Consumer Services, 29, pp.92-103.
Pour, B.S., Nazari, K. & Emami, M., 2013. The effect of the marketing mix in attracting
customers: A case study of Saderat Bank in Kermanshah Province. African Journal of
Business Management, 7(34), pp.3272-80.
Varadarajan, R., 2015. Strategic marketing, marketing strategy, and market strategy. AMS
Review, 5, pp.78-90.
Zhou, L. & Wang, T., 2014. Social media: A new vehicle for city marketing in China. Cities,
37, pp.27-32.