MNG93003 Project: Developing Strategies for Cafe Den, Sydney

This project focuses on developing organizational strategies for Cafe Den, a small cafe in Sydney, Australia. The student identifies key problems, including menu issues, poor customer service, lack of a unique selling proposition, and ineffective recruitment. The research aims to develop strategies to improve productivity and solve management problems. The project uses a strategic management plan involving SWOT analysis, interviews, questionnaires, and employee training programs. Qualitative research methods like structured interviews, observations, and document analysis are employed. Data analysis includes reliability, validity checks, and simple random sampling. Ethical considerations such as consent, privacy, and data security are addressed. The expected outcome is increased customer count and sales through implemented strategies. Future research aims to further analyze sales growth and innovation opportunities.

N A M E O F T H E S T U D E N T
Development of
Organizational Strategies
for Café den

Project Partner
 This is a small café in
the city of Sydney,
Australia. This café was
founded in 2008 and
the café is situated in
the outskirts of Sydney.
The café provides light
foods and non-alcoholic
beverages to their
customers. The café
has an employee base
of 10.

Problem Space
 There some issues regarding the organization.
 Firstly, the menu of the café.
 Secondly, the customer service is very poor
 Thirdly, the café lacks unique selling proposition
 Fourthly, the recruitment process is not effective
●It is important to solve these issues as the success
of the café totally depends on these particular
aspects (Kerzner 2013).

Literature Review
The main focus is to review the recent developments
in the customer relationship management. The related
research on the change management is to be
investigated. The project is with full agreement of
management and focus on performance of the café.
There is a need for this research to motivate the
employees for growth of the café .
The underlying theories used is the motivation theory
 The rigour in theory is used in area of organizational
management (Easterby-Smith, Thorpe and Jackson 2012) .

Research Aims/ Research Questions
Aim: Development of Organizational
Strategies for Café den.
 Research Question: What are the factors
affecting the productivity of the café?
 Secondary Question: 1.What can be the
unique selling proposition that is the USP
of the café?
2. What type of training and knowledge
should the employees be given?

Research Design
The Strategic Management plan:
A SWOT analysis
Interviews and questionnaires
Organizing training programs for the employees.
Updating the menu with a Specials menu.

Research Design: Qual, Quant or
Mixed
Qualitative Research method:
 Interviews that are structured, semi-structured or
unstructured (Brannen 2017).
Observations
Group discussion among employers and the
employees.
Reflective field notes (Zohrabi 2013).
Analysis of the available documents(Khodakarami
and Chan 2014).

Research Design: Sample
Respondents- 30 observations.
People required for the survey- 5
Feedback - customers who have
already been the café and the
ones who are at present visiting
the café.

Research Design: Research Tools
Survey to be based on:
Questionnaires (open ended and mixed
questionnaires).
Suggestions to improve service
Reviews related to the food
Reviews related to the service
Group discussions
Analyzing of the documents available.

Research Analysis
Data Analysis by:
 Reliability.
 The validity of the research
The Appropriate time scale for the
The suitable sampling method that is used is the
Simple Random Sampling (SRS).
The data collection methods – 1.interviews,
2.questionnaires and Surveys
3. observations, focus groups, documents and records
(Wright and De Hert 2012).

Ethical Considerations
 Consent Form- The person should have the capacity to make
a choice about the proposed course of action, know about the
risks, benefits and alternatives, understand that consent is
‘voluntary and continuing permission’, and understand that
the consent can be withdrawn at any time (Cervo et al. 2013).
 Privacy- Privacy as the freedom or immunity from the
judgment of others is an extremely useful concept to develop
ways in which to understand privacy claims and associated
risks (Chen and Zhao 2012).
 Data secure- Analyzing protocol traffic over the network, or
by observing local database activity on each server using
software agents, or both (Gajjar 2013).

Summary
The overall outcomes of this research will be that the café
will have an increased customer count and there will be
growth in sales of the café.
These outcomes are achieved by the strategies that will
be followed to achieve the desired results. The
productivity of the café has to be increased. management
problems affect the business operations of the café are to
be solved (March 2013).
The future research will help to gather a clear view of the
growth in sales of the café. The management issues that
are solved through this project will also be helpful later
on for innovation of the café (Peppers and Rogers 2016).