INF10003: Business Analysis and Website UI Design for Harry's Bikes

This report provides a comprehensive business analysis and UI design for Harry's Bikes, a company specializing in unique and sports bikes. The analysis includes an industry background, business model evaluation, SWOT analysis, and Porter's Five Forces analysis to assess the company's competitive position and internal/external factors. The report highlights the company's strengths in selling high-quality bikes at low costs and identifies opportunities for growth through an online presence. The UI design section details the information portal's structure, including the home page, purchase page, and registration page, along with justifications based on HCI design principles and guidelines. The goal is to enhance customer interaction and provide quicker services through the implementation of a user-friendly website.