Analyzing CSR Activities' Influence on Verdant Leisure's Goals

This report analyzes the influence of Corporate Social Responsibility (CSR) activities on the achievement of sustainable objectives at Verdant Leisure, a holiday park company. The report begins with an introduction to CSR and its importance in attracting customers and enhancing brand image. Task 1 outlines the aim and objectives of the research, focusing on how CSR activities can help Verdant Leisure meet its sustainable goals. It includes a project management plan, Work Breakdown Structure (WBS), and a Gantt chart. Task 2 explores both qualitative and quantitative research methods, including primary and secondary data collection through questionnaires. Task 3 presents the data analysis, including interpretations of the findings related to CSR awareness, its impact, and its role in achieving sustainable objectives. The report concludes with recommendations for Verdant Leisure based on the research findings and a reflection on the overall project. The report provides a comprehensive overview of CSR's role and influence within the context of a real-world case study.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK 1............................................................................................................................................2
P1. Aim and objectives of research........................................................................................2
P2. Project management plan.................................................................................................3
P3 Work Breakdown structure and Gantt Chart ....................................................................4
TASK 2............................................................................................................................................5
P4 Small-scale research qualitative and quantitative research methods................................5
TASK 3............................................................................................................................................7
P5 Data analysis.....................................................................................................................7
P6 Recommendation ............................................................................................................15
TASK 4..........................................................................................................................................16
P7 Reflection........................................................................................................................16
CONCLUSION ............................................................................................................................16
REFERENCES..............................................................................................................................18
1

Topic: “To analyses influence of CSR activities on quick achievement of sustainable objectives
of Verdant Leisure.” A case study on Verdant Leisure
INTRODUCTION
Corporate Social Responsibility refers to a self-regulating model which assist the
organisation to be socially accountable towards their stakeholders, public. Main motive of CSR
activity is to contribute some amount of funds in the overall development of the society.
Companies adopt CSR activities in their organisation, so that they can attract large number of
customers towards their organisation in order to maximise their profitability at the competitive
marketplace (Alvarado-Herrera and et. al., 2017 ). In reference to the present report, Verdant
Leisure chosen as the base company. It is a bespoke holiday park which basically offers self
catering holiday in the area of Scotland, Durham, Northumberland. Verdant Leisure is a holiday
park which provide opportunities to the individuals to spend quality time with family members in
UK. Present assignment includes a decisions on project aim and objectives along with project
management plan. Apart from this, WBS and Gantt chart is used by researcher which is quite
useful for the whole organization in order to examine and measure the performance of
employee’s.
TASK 1
P1. Aim and objectives of research
Background of research
Corporate Social Responsibility is a self-regulating business model implemented within
the organisation in order to contribute some amount of funds in the overall development of the
society. It is an activity with the help of which companies will be able to enhance their brand
image at the competitive marketplace and enhance the living standard of individuals. Along with
this, with the help of Corporate Social Responsibilities company will be able to grab attention of
ample number of customers towards their business organisation. In this present report, Verdant
Leisure is chosen as the base organization. It has been in order to meet the sustainable objectives
of the company effectively, management team of the company adopt CSR activities within their
organisational premises. For this, organization hire a researcher who develop effective and
proper aims and objectives. With the help of which researcher will be able to attain their
sustainable objectives of the company in an effective manner (Lueg and Radlach, 2016 ).
2

Title: Implementing CSR activities within Verdant Leisure to meet sustainable objectives
Aim: “To analyses influence of CSR activities on quick achievement of sustainable objectives of
Verdant Leisure.” A case study on Verdant Leisure
Objectives:
 To understand the concept of Corporate Social Responsibilities.
 To identify different ways through which Verdant Leisure can attain its sustainable
objectives.
 To determine role of CSR activities in achieving sustainable objectives of Verdant
Leisure.
Research Questions:
 Explain the concept of Corporate Social Responsibilities?
 What are the different methods through which Verdant Leisure can attain its sustainable
objectives?
 How to determine the role of CSR activities in achieving sustainable objectives of
Verdant Leisure?
P2. Project management plan
P lan refers to a framework of different activities which are designed and formulated
by the project manager so that they will be able to manage their work, allot task to the teams
in order to operate their business functions in an effective manner (Lueg and Radlach,
2016). With the help of project management plan, managers will be able to examine all the
risky factors in advance. This as a result, helps in performing all the activities of company in
an effective manner and within given time period. Some of the methods which is included in
the project management plan are as follows:
Cost: It is one of the most important and necessary element which helps in allocating
funds need to complete the whole operations in an effective manner. Each and every organisation
need appropriate amount of funds in order to accomplish long as well as short term goals in an
effective manner. In the present context of Verdant Leisure, according to the researcher around
25k funds are needed in order to carry out their activities effectively and within given time
frame.
Scope: It is the factor which mainly revolves around the aim, considered by the
researcher while conducting the whole research. Investigator have broader vision which will be
3

helpful for them in order to attain their goals easily and effectively. In the context of Verdant
Leisure, the aim which is definite by the researcher in order to be productive within international
and local marketplace (Bohdanowicz and Zientara, 2016).
Communication: It is essential for Verdant Leisure, to communicate their plans and
policies effectively to their customers and employees. Therefore this will assist them in order to
attain their goals and task effectively. Along with this, company adopt various technique's and
tools so that they will be able to attract large number of customers and reduce any kind of
misunderstanding and conflict between the staff and management of the organisation.
Time: It is one of the most effective and essential factor, which assist in completing the
task in accurate manner and within given time frame. There are ample number of acts which
assist in defining the objectives and aims, developing proper management plan so that work can
be done effectively (Grant, 2016). It is important to conduct and complete the research within
given time frame.
Risk: There are ample number of obstacles which directly or indirectly affect the
business activities considered while conducting the research effectively and within given time
frame. In reference to Verdant Leisure, it has been analysed that expert must have consider all
the risky factors in advance so that they will be able to perform their task properly and within
given time frame.
P3 Work Breakdown structure and Gantt Chart
Work Breakdown Structure
It refers to a tool which is used by large number of organisations, so that they will be
bale to break large or complex task into various small sections. This as a result, assist the
employees in order to perform their task within given time period and in effective manner.
In simple terms, Work Breakdown structure helps the managers of organisation in order to
divide complex task in small activities. so that staff members will be able to produce
positive outcome effectively and easily (Grant, 2016). In addition to this, it will assist in
identifying hazardous and non hazardous areas in advance included in the project. Apart
from this, it will aid in identifying the risky and non risky areas included in the project. As a
result, it will be controlled by the management team effectively. It has been analysed that
there are some difficult task which need to be perform within given time frame. For this,
management team of the company decides to use this tool. Along with this, each and every
4

staff members of the organisation have some responsibility regarding the whole project
effectively.
Gantt Chart
Gantt chart was developed by Henry L. Gantt in the year 1917. It is a technique which is
included in project management which assist the management team of the company in deciding
the stages in order to complete the project in an effective manner. Managers of a company adopt
this method so that there must be a synchronization between different task. Also, it is the
technique which helps in determining in advance about the task, so that they can accomplish it
effectively and within given time frame. Gantt Chart is used by companies in order to examine
and monitor the performance of employees on a regular period of time.
TASK 2
P4 Small-scale research qualitative and quantitative research methods
In order to gather effective and required information about the project, investigator
need to be follow some of the effective research methods in an effective manner. Some of
these approaches are as follows which is used by investigator in order to conduct the
research in an effective manner (Yin and Jamali, 2016 ).
Qualitative research: It refers to an essential and one of the most important process in
order to analyse and collect data from the opinion of individuals. This can be completed though
survey, questionnaire and interview method. In order to collect relevant information and data and
to conclude the research effectively, investigator adopt this method. It is one of the most
important procedure which helps in examining the behaviour, nature and attitudes of an
individual on a particular topic.
Quantitative research: It is another important and useful tool which helps in collecting
numerical data and information related to a particular topic. In this method, information is being
collected through sample (Landrum and Ohsowski, 2018). These samples are the individuals
selected from large number of populations. In the present context, researcher adopt random
sampling techniques where data is being gathered through questionnaire method, in this total
number of respondents are 20. Along with this, investigator adopt both quantitative as well as
qualitative research method, so that they can conclude valid recommendation.
5

On the other hand, another factor which is essential for the researcher in order to gather
information is primary and secondary approach. These research are going to be explained in
detail as follows:
Primary Data: It is the method, where research collect all the information for the very tie
in order to conduct the project in an effective manner. This method is quite time consuming and
costly but provide accurate data. In this method, investigator take assist from survey, interview
and questionnaire method. In the present context, a questionnaire is planned by Verdant
Leisure in order to collect effective data (Brockhaus and et. al., 2016).
Secondary data: On the other hand, secondary method is one of the most easiest and
effective method for collecting data. In this method, researcher gather all the information
from articles, journals, newspaper and many more. In the present context, investigator adopt
both primary as well as secondary data collection method for completing the research in an
effective manner.
Questionnaire
Name-
Age-
Gender-
Contact no-
Email Id-
Q.1. Are you aware with the concept of Corporate Social Responsibilities?
a) Yes
B) No
Q.2. Is Corporate Social Responsibilities is appropriate approach for Verdant Leisure to meet
sustainable objectives?
a) Yes
b) No
Q.3. Do you think Corporate Social Responsibilities helps in enhancing brand image of Verdant
Leisure?
6

a) Agree
b) Disagree
Q.4. According to you what are the different ways through which Verdant Leisure attain its
sustainable objectives?
a) Training to employees
b) Modification Strategies
Q.5. Do you think Corporate Social Responsibilities is essential for the success of Verdant
Leisure?
a) Yes
b) No
Q.6. What is the impact of Corporate Social Responsibilities within the premises of Verdant
Leisure?
a) Positive impact
b) Negative impact
Q.7. As per your thought does Corporate Social Responsibilities attract customers towards the
company?
a) Agree
b) Disagree
Q.8. Role of Corporate Social Responsibilities in order to achieve sustainable objectives of
Verdant Leisure ?
a) Increased corporate governance
b) Participation of stakeholders
Q.9. Any recommendation and conclusion for Verdant Leisure related to Corporate Social
Responsibilities?
7

TASK 3
P5 Data analysis
Theme 1: Concept of Corporate Social Responsibilities
Q.1. Are you aware with the concept of Corporate Social Responsibilities? Frequency
a) Yes 15
B) No 5
Interpretation: Corporate social responsibilities is a self regulating business model which
will assist an organisation to be socially responsible as well as accountable for their stakeholders,
for the public and for themselves. It is the activity in which companies and organisation
contribute their share in order to develop the society. On the basis of above mentioned graph, it
has been identified that out of 20, 15 respondents says that they are very well aware about the
concept of corporate social responsibility but on the other hand remaining 5 respondents says
that they do not have any kind of knowledge about CSR activities.
Theme 2: Corporate Social Responsibilities is appropriate approach
8
15
5
a) Yes
B) No

Q.2. Is Corporate Social Responsibilities is appropriate approach for
Verdant Leisure to meet sustainable objectives?
Frequency
a) Yes 10
b) No 10
Interpretation: Corporate Social Responsibility is an approaches through which
organisations provide their contribution in the overall development of the society. It is one of the
most effective and appropriate approach through which companies enhance their brand name at
the competitive marketplace. According to the above mentioned graph, it has been determined
that out of 20 respondents, 10 respondents agree with the fact that CSR is an effective approach.
But on the other hand, remaining 10 respondents disagree with the statement that CSR activity is
not an appropriate approach in order to meet the sustainable objectives of the company.
Theme 3: Corporate Social Responsibilities enhance brand image
Q.3. Do you think Corporate Social Responsibilities helps in enhancing
brand image of Verdant Leisure?
Frequency
a) Agree 11
9
10 10 a) Yes
b) No

b) Disagree 9
Interpretation: Corporate Social Responsibility is an activity which is used by various
organisations in order to contribute some amount of money in the welfare and development of
the society. It is an activity which helps in enhancing the brand image of the company at the
competitive marketplace. With the help of above mentioned graph, it has been identified that out
of 20 respondents, 11 agree with the statement that with the help of CSR, brand image of the
company enhance. But on the other hand, 9 denies that CSR will not be able to create positive
brand image at the competitive marketplace.
Theme 4: Different ways for attaining sustainable objectives
Q.4. According to you what are the different ways through which Verdant
Leisure attain its sustainable objectives?
Frequency
a) Training to employees 13
b) Modification Strategies 7
10
11
9
a) Agree
b) Disagree

Interpretation: In order to attain sustainable objectives of the company, it is very
essential to adopt various methods and ways in an effective manner. With the help of these
methods, company will be able accomplish their objectives within specific period of time. As per
the above mentioned graph, it has been concluded that out of 20 respondent, 13 says that with the
help of regular basis of training sessions to employees company will be able to attain their
sustainable objectives in effective manner and within given time period. On the other hand, 7
says that with the help of modification strategies company adopt their objectives effectively.
Theme 5: Corporate Social Responsibilities is essential for the success of company
Q.5. Do you think Corporate Social Responsibilities is essential for the
success of Verdant Leisure?
Frequency
a) Yes 15
b) No 5
11
13
7
a) Training to
employees
b) Modification
Strategies

Interpretation: In today's competitive environment, it is very important for every
company to become successful at the market area. According to the above stated graph, it has
been concluded that out of 20 respondents 15 respondents agree with the fact that Corporate
Social Responsibility is one of the most important and essential factor for an organisation in
order to become successful at the competitive marketplace. On the other hand, 5 respondents
denies with the fact that CSR activity is not essential for growth and success of the organisation.
Theme 6: Impact of Corporate Social Responsibilities
Q.6. What is the impact of Corporate Social Responsibilities within the
premises of Verdant Leisure?
Frequency
a) Positive impact 16
b) Negative impact 4
12
15
5
a) Yes
b) No

Interpretation: It is very important for the management team of company, to provide
healthy working environment to the staff members in order to produce high quality goods and
services. With the assistance of above mentioned graph, it has been concluded that 16 out of 20
respondents says that with the help of effective implementation of CSR activity within the
organisation, it will create positive working environment. On the other hand, remaining 4
respondents says that it will create negative impact on the overall organisational premises.
Theme 7: Corporate Social Responsibilities attracts customers
Q.7. As per your thought does Corporate Social Responsibilities attract
customers towards the company?
Frequency
a) Agree 15
b) Disagree 5
13
16
4
a) Positive impact
b) Negative impact

Interpretation: If companies adopt CSR activities effectively large number of customers
attract towards the organisation, as companies contribute some amount of money for the welfare
of society. With the help of above mentioned graph, it has been concluded that out of 20
respondents, 15 agree with the fact that Corporate Social Responsibilities helps in attracting large
number of customers towards the organisation. But on the other hand, remaining 5 denies with
the statement that CSR activity does not help in attracting customers towards the company.
Theme 8: Role of Corporate Social Responsibilities
Q.8. Role of Corporate Social Responsibilities in order to achieve
sustainable objectives of Verdant Leisure ?
Frequency
a) Increased corporate governance 10
b) Participation of stakeholders 10
14
15
5
a) Agree
b) Disagree

Interpretation: With the help of Corporate Social Responsibilities, companies will be
able to enhance the brand image of organisation at the competitive marketplace. With the help of
above graph, it has been examined that 10 respondents out of 20 says that one of the role of CSR
activity in order to attain the sustainable objectives of the company is increase in corporate
governance. On the other hand, remaining 10 respondents says participation of stakeholders is
increased with the help of CSR activity.
P6 Recommendation
After completing the research in an effective manner, it has been identified that if
company adopt Corporate Social Responsibility within there organisation, it will enhance the
brand image at the competitive marketplace. Along with this, Corporate Social Responsibility
create positive working environment for the employees. In the present context of Verdant
Leisure, this is the research which help them in taking effective decisions in order to attain their
sustainable objectives of the company. There are some recommendations given by the research
to the company which are as follows:
 One of the very basic suggestion for the management team of the organisation is that they
should provide proper training facilities to their staff members. Along with this, there
15
10 10 a) Increased
corporate governance
b) Participation of
stakeholders

should be proper knowledge about CSR activities, so that employees assist the managers
in order to attain their set objectives.
 Apart from this, management team of the organisation must formulate effective
strategies, policies and plans so that they will be able to perform their task effectively at
the competitive marketplace. Also, managers must set standards regarding quality of
services, so that they attract ample number of customers towards their company.
TASK 4
P7 Reflection
From the overall research, it has been concluded that Corporate Social Responsibility
plays very essential role in the attainment of objectives of the company. With the help of
Corporate Social Responsibility activities, management team of the company will be able to
contribute their share in order to develop the society. While conducting this research in an
effective manner, I faced various types of problems and issues. When I was collecting
information for completing this research, I have to interact with various peoples which is quite
difficult for me. Along with this, it is one of the most time consuming method which sometimes
becomes hectic for me. Apart form this, with the help of this research my communication skills
were increased which will assist me in my near future. Also, with the help of effective
communication style I will grab various opportunities which is beneficial for me. Furthermore,
data collection method, questionnaire making is time consuming task for me. Also, while
gathering information respondents think that it is time wasting activity and give irrelevant
response. In addition to this, time and money is the biggest limitation for me while conducting
this research in an effective manner. While performing this research, I have faced various issues
which is related with funds, resources and time. But on the other hand, this research enhance my
knowledge about the particular topic. Overall it was an experience which provide ample number
of skill development opportunities to me which will assist me in my future for further
development.
CONCLUSION
With the assistance of above stated report, it has been concluded that Corporate Social
Responsibility is quite essential and important for the enhancement of brand image of the
company. It has been identified that CSR is the activity which is adopted by various
16

organisations through which they develop the overall society. In order to contribute in the
welfare of the society, it is very essential for the companies to adopt Corporate Social
Responsibility. In this report, researcher mainly focuses on qualitative and quantitative approach.
Along with this, both primary as well as secondary data collection method is used by investigator
in order to gather information. Apart from this, for measuring the overall performance of
business and individual, Gantt Chart and Work Break Down structure is used by researcher in an
effective manner. At the end, it has also been examined that aim and objectives of this research
helps in evaluating their resources effectively. These resources includes time and risk
management, communication, quality control and other resources which assist in attaining the
sustainable objectives of the company.
17

REFERENCES
Books and journals
Alvarado-Herrera, A., and et. al., 2017. A scale for measuring consumer perceptions of corporate
social responsibility following the sustainable development paradigm. Journal of
Business Ethics, 140(2) pp.243-262.
Lueg, R. and Radlach, R., 2016. Managing sustainable development with management control
systems: A literature review. European Management Journal 34(2) pp.158-171.
Bhardwaj, B.R., 2016. Role of green policy on sustainable supply chain management: a model
for implementing corporate social responsibility (CSR). Benchmarking: An
International Journal, 23(2), pp.456-468.
Bohdanowicz, P. and Zientara, P., 2016. CSR-inspired environmental initiatives in top hotel
chains. In Tourism enterprises and the sustainability agenda across Europe (pp. 111-
138). Routledge.
Grant, R. M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Kraus, S., Burtscher, J., Vallaster, C. and Angerer, M., 2018. Sustainable entrepreneurship
orientation: A reflection on status-quo research on factors facilitating responsible
managerial practices. Sustainability 10(2) p.444.
Yin, J. and Jamali, D., 2016. Strategic corporate social responsibility of multinational companies
subsidiaries in emerging markets: Evidence from China. Long Range Planning 49(5)
pp.541-558.
Landrum, N. E. and Ohsowski, B., 2018. Identifying worldviews on corporate sustainability: A
content analysis of corporate sustainability reports. Business Strategy and the
Environment 27(1) pp.128-151.
Brockhaus, S., and et. al., 2016. A framework for benchmarking product sustainability efforts:
Using systems dynamics to achieve supply chain alignment. Benchmarking: An
International Journal, 23(1) pp.127-164.
Rodríguez-Olalla, A. and Avilés-Palacios, C., 2017. Integrating sustainability in organisations:
An activity-based sustainability model. Sustainability 9(6) p.1072.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Silverman, D. ed., 2016. Qualitative research. Sage.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Ledford, J. R. and Gast, D. L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Irwin, R. L. and Springgay, S., 2017. A/r/tography as practice-based research. In Arts Education
and Curriculum Studies(pp. 162-178). Routledge.
18

19