The Influence of Digital Technology on Travel and Tourism: TUI UK

This research project examines the influence of digital technology on the travel and tourism sector, specifically focusing on TUI UK (Thomson Holiday). The project begins with an introduction to the topic, followed by the formulation of research aims and objectives, which include evaluating the concept of mobile technology, identifying its role in enhancing tourism, and examining the advantages gained by TUI UK through a mobile app. The project outlines the factors contributing to research selection, including literature review, research methodology, data analysis, and conclusions. A critical review of key references is included, discussing the impact of mobile technology on the tourism industry, and the advantages gained by TUI UK. The research plan details the activities and timeline for completing the project, including topic selection, literature review, data analysis, and final submission. The project aims to determine the importance of mobile technology in the travel and tourism sector, offering insights into how digital strategies, particularly mobile applications, can enhance business operations and customer engagement.

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Table of Contents
TOPIC: “The influence of digital technology in the travel and tourism sector”.............................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record of possible research project outline specifications........................1
1.2 The factors that contribute to the process of research project selection...........................2
1.3 Undertake a critical review of key references..................................................................3
1.4 Produce a research project specification..........................................................................4
1.5 Appropriate plan and procedures for the agreed research specification...........................5
TASK 2............................................................................................................................................6
2.1 Match resources efficiently to the research question or hypothesis.................................6
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures........................................................................................................................7
2.3. Record and collate relevant data where appropriate........................................................8
TASK 3..........................................................................................................................................10
3.1. Use appropriate ‘research evaluation techniques’.........................................................10
3.2. Interpret and analyse the results in terms of the original research specification .........10
3.3. Make recommendations and justify areas for further consideration. ..........................20
TASK 4..........................................................................................................................................20
4.1 Covered in ppt................................................................................................................20
REFERENCES .............................................................................................................................21
Appendix .......................................................................................................................................23
.......................................................................................................................................................24

TOPIC: “The influence of digital technology in the travel and tourism sector”.
INTRODUCTION
Digital technologies are considered as the main factors that completely change the way of
operating a business in today's modern world. With each development of new technology, a
company gain opportunity to run business more effectively. In context with tourist industry,
digital technology has changed the way of travel. Organisations which are dealing in this sector
can provide quick access to tourists where they can find new destinations to travel and
appropriate ways to reach there. In this regard, mobile technology is considered as the best way
for travel industries to make contact with tourists and influence them to visit a place. This would
lead to enhance tourism in a country which proves beneficial for economic development. Along
with this, through implementation of digital technology, travel agencies can reach at their
targeted audience more effectively and gain their retention for longer period as well.
The present research is going to evaluate how digital technology has reshaped the way of
tourism. For this purpose, TUI UK (Thomson Holiday) is taken which is a travel based company
of UK and former subsidiary of TUI Group. It is headquartered in Luton, England and founded
in 1965. This travel agency offer services like holiday packages, cruise lines, passenger airlines
and more. To analyse the impact of digital technology on its operations, under the present
research aims and objectives are framed. This would give directions to researchers what they
have to investigate for conducting a study. Furthermore, researcher’s techniques are also used to
accomplish the mentioned objectives in set period of time.
TASK 1
1.1 Formulate and record of possible research project outline specifications
For conducting a research, it is essential for project makers to formulate proper aims and
objectives that entail what have to be studied. It reflects the key points that need to be addressed
for understanding a concept and draw conclusion accordingly. Therefore, this part is considered
as the most important one which helps in addressing the issues more appropriately. In context
with present research, here main aim is “To determine the importance of mobile technology
in travel and tourism sector”.
This study is based on TUI UK which is parent company of TUI Group that offer its
services worldwide. It has its own cruise named by Marella Cruises that offer services beyond
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with five ships in the fleet. Along with this, Crystal Ski is another sub-brand of respective agency
that serves ski tourism packages. Due to intense competition in travel industry, TUI Group is
going to launch a mobile app of own brand to earn a competitive advantage over other rivalries.
This technology would help respective travel agency in attracting more tourists towards its
services. It will allow travellers to obtain information of various holiday packages offered by this
company as per their budget and purchase the same. For analysing how digital technology has
given advantages to this firm, project makers have made following main aims and objectives:-
Research Aim:
“To determine the importance of mobile technology in travel and tourism sector”. A
study on TUI UK (Thomas Holiday).
Research Objectives:
 To evaluate the concept of mobile technology in travel industry.
 To identify the role of mobile technology in enhancing tourism.
 To examine the advantages gained by TUI UK by launching a mobile app.
 To ascertain the strategies required to launch mobile app by TUI UK in travel industry.
1.2 The factors that contribute to the process of research project selection
Research project on a chosen topic is usually based on a number aspects entails entire
activities which are going to be done for completing a study. In this regard, present project is
based on examining the role of digital technology like mobile app for enhancing tourism and aid
TUI UK in getting an edge over its competitors in same marketplace. For this purpose to conduct
study, description of overall activities that helps in conducting the present research on digital
technologies are given as below:-
 Introduction: This part introduces the research topic and provide scenario of complete
study that entails what is going to be done, for completing a project. It provides a
direction to researchers by framing a proper aim and objectives, on which entire study is
based. Furthermore, it also entails the techniques which will be used for addressing main
issues and accomplishment of given aims and objectives.
 Literature Review: It refers to main part of research where secondary information is
collected from external sources on given topic. It includes books and journals,
newspapers, magazines, scholarly articles and more. This would help in extracting past
data from authenticate sources where other professionals have already conducted study.
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 Research Methodology: This part include techniques by which researchers can collect
appropriate data through various methodologies. It includes research approaches, data
collection methods, ethical considerations and more for gathering information from
different sources on chosen topic efficiently.
 Data analysis: It refers to essential part of research where analysis of primary and
secondary research is done. Here, the data which is collected under literature part and
through primary survey is properly interpreted for drawing valid conclusion.
 Conclusion and recommendation: This is the last portion of project where researchers
have summarized the data as per basis of research. This would help in determining what
has been achieved after conducting the entire research. This would help in providing
proper recommendation to chosen company for attainment of its goals in desired manner.
1.3 Undertake a critical review of key references
The concept of mobile technology in travel industry.
Mobile technology is considered as the technology which is used for cellular
communication and develops a white area network to be connected with people. Mobile
application part of mobile technology which is now a days used by people as to making their
living reliable and easy. In this modern environment the living of people are very much based on
the use of of digital tools and technologies like mobile applications social media internet sources
artificial intelligence cloud Technology et cetera. These all are the major source of digital
Technologies and among all of them mobile applications are widely used by people in their daily
life this also plays a vital role in gaining the use of offered products and services of an
organisation. Travel and tourism now a days plays an essential role in developing the economic
level of a country. The travel and tourism industry has gone through a massive and drastic
change over the pas few decades . The increasing use of of digital Technologies like mobile
applications has made huge impact over the operations of travel and tourism sector thus
organisations related with travel and tourism sector used digital Technologies in respect to
developing their operations and functions within the the large area of market. However
organisations are widely focus towards using mobile applications as to enhancing their market
reach.
The role of mobile technology in enhancing tourism.
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As per the views expressed by Barry Brown and Metthew Chalmers, 2018, Mobile
technology is considered as the most essential aspect which plays vital role in developing the
operations of travel and tourism industry in effective manner via enhancing the operations of
firm at global level. Tourism is refers as an activity of great importance both economically and in
terms of the pleasure it gives to holidaymakersglobally. Nearly all individuals in the western
world take some sort of holiday away from home every year, although the number of days differs
across and within different countries. In this modern environment, the living of people are based
on technologies as people are continuously using digital technologies especially mobile phones
and applications, so organisations related with travel and tourism are concern on using mobile
applications as their major source in respect to enhancing their operations at global market. A
mobile application plays various role in travel and tourism sector, that are enhancing customer
base, Easy offerings, Reliable Communication etc. Thus these are the potential roles which are
performed by mobile applications in the tourism sector.
The advantages gained by TUI UK by launching a mobile app.
According to the views of Ian Blair, 2019, in this modern business environment the major motive
of each small as well as large business organisation is to attaining higher growth and success
within the market place for the purpose of sustaining effective image within the commercial
centre. TUI is a large Anglo-German travel and tourism industry, which operates at global level
and the major concern area of the firm, is to attaining higher growth and for this company is
using mobile application facility as their essential for growth and success. The company is
attaining various benefits like providing various value added services to their customers; Build a
stronger brand image, Connect better with customers etc.
1.4 Produce a research project specification
Research Questions:
 What is the concept of mobile technology in travel industry?
 What is the role of mobile technology in enhancing tourism?
 What are the advantages gained by TUI UK by launching a mobile app?
 What are the strategies required to launch mobile app by TUI UK in travel industry?
1.5 Appropriate plan and procedures for the agreed research specification.
Research Plan
Activities Wee Week Week Wee Week Wee Week Week
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k 1 2 3 k 4 5 k 6 7 8
Topic selection
Framing aim
and objective
Literature
review
Selection of
research
methods
Analyses of data
Discussion
Conclusion and
recommendatio
n
Edition as per
feedback
Final
submission
In order to carry out the entire research, topic selection is carried out in first week, while in 2 nd
week project team will frame appropriate aims and objective. In 3rd week, they will gather
secondary sources for conduct literature review. Other than this, research methods will be
selected in 4th week to analyse how investigation will be carried out. Then in 5th week, analysis of
data will be done and in 6th discussion on the basis of primary and secondary as well as
conclusion and recommendation will be made. At last in 7th and 8th week, edition as per feedback
and final submission will carry out respectively.
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TASK 2
2.1 Match resources efficiently to the research question or hypothesis
Research methodology is the process of collection of data in order to perform research and
it is helps to take effective decision. The research can be accomplish with the help of interviews,
surveys and other research techniques which is based on both present and historical information.
Research philosophy-
Research philosophy helps in knowing the ways in which data can be collected, analysed
and used for an investigation purpose. This technique is used to interpret the data so that better
results can be drawn out from the research. Research philosophy is basically based on two types
which are interpretivism and positivism. In this research interpretivism philosophy will be used
to collect the relevant information about the research topic so that clear interpretation can be
done, thus this tool is suitable because it is effective in providing accurate information by
analysing the perception of authors and writers.
Research design-
Research design is the framework of various methods or techniques that are applied through
the investigator to combine different aspects of research in a systematic and logical manner so
that research problem is solved efficiently. It is mainly determined as the blue print of the
measurement used by the investigator to reaching at the valid or reliable outcome in a proper
manner. Research design is basically emphasises on three types which are descriptive,
experimental and exploratory. In this research descriptive research design will be useful and
significantly applied through the investigator because it will provide described information
related to the chosen area of study and research problem in a brief and systematic way.
Ethical consideration
This is the most important factor of the research which is concerned with rules and
regulation as per the activities involves in the research activities which have been carried out.
The investigator implements different rules in order to determine between the ethical and the
unethical behaviour of individual. This helps to presenting the data in most relevant manner in
order to attain the goals and objectives of research (Hudson and Thal, 2013).
In order to conduct research, projects can use a variety of resources such as cost, time and
communication as shown below:-
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Cost: It is considered as the main resource for conducting a project as it is not possible to
do a research without sufficient amount of capital.
Time: It refers to necessary aspect which entails the duration required for investigating a
report. Therefore, for meeting the research criteria and hypothesis, project makers also need
enough time for carrying out entire activities.
Communication: It is also an essential need through which project makers can connect
with each other and provide updates for conducting the research.
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures
Data collection-
Information accumulation is a technique utilized by the researcher to assemble the data
from the sources to know the appropriate outcome of the explorationwork, assess the theory and
results. The real objective of information accumulation is to assemble quality information with
the goal that precise and proper ends can be drawn out effectively. Significant and actual
accumulation of data is important to guarantee for reaching at the potential outcome. This section
of investigation is based on two tyes i.e. in an investigation work data is being accumulation
through primary and secondary sources. In this particular investigation work both primary as
well as secondary tools are effective in gathering acqurate information, thus primary source is
effective and will helpful in conducting survey by the help of developing a questionnaire and on
the contrary secondary sources are effective in conducting literature review through
accumulation of data via books, journals, published research articles etc.
Data sampling
It is a measurable investigation strategy which is used to choose , handle and analyse the
information in respect to reaching at the potential outcome. It assist the researcher about the
information which is to be gathered andevaluated. The component of source is known as sample
point. There are two technique for information testing which are probabilistic and non
probabilistic data sampling tools. In this present exploration work data has been gathered through
random sampling ttool for the area of non-probablistice tool which will help in choosing suitable
respondents rather than entire population. In this particular research sample size of 30
respondents is taken to gather reliable data.
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2.3. Record and collate relevant data where appropriate.
Questionnaire
Q1) Have you ever go through by the concept of mobile application and its uses
in the context of travel and tourism industry?
Frequency
Yes 27
No 3
Q2) Do you think that Mobile application is effective for enhancing the
operations of travel and tourism sector?
Frequency
Agree 26
Disagree 4
Q3) How long you have been using mobile applications for taking benefits of
services offered by TUI Group?
Frequency
1 Year 5
2 Year 3
3 Years 7
More than 4 Year 15
Q4) What media you are preferring for the purpose of travelling and tourism? Frequency
Mobile Application 23
Agents or Brokers 3
Travelling Agencies 4
Q5) What is the role of mobile technology in enhancing operations of TUI
Group?
Frequency
Developing Customers Reach 12
Easy offerings 8
Reliable Communication 10
Q6) What are the advantages gained by TUI UK by launching a mobile app? Frequency
Wide operations 8
Enhancement in Profitability 7
Large customers network 7
High brand Image 8
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Q7) What are the strategies required to launch mobile app by TUI UK in travel
industry?
Frequency
Data should be secured across devices 7
Mobile applications move from pretty to transactional 8
IT leverages the cloud for rich functionality and scale 7
Proper market analysis 8
Q8) How Mobile Applications are transforming the travel and tourism industry? Frequency
Advent of tablets and Smart phones 10
Mobile apps improve users’ travel experience 10
Reduces Paperwork and make our Transaction Simple 10
Q9) According to you the implementation of mobile application is effective for
the growth of TUI Group at global level?
Frequency
Yes 28
No 2
Q10) Provide suggestions for TUI Group to make appropriate use of Mobile
Applications?
9