Research Project: Digital Technology Impact on Travel & Tourism

This research report investigates the impact of digital technology on the travel and tourism sector, focusing on how it has changed business operations and consumer decision-making. The study uses both qualitative and quantitative research methods to evaluate the role of social media in enhancing organizational productivity, with a specific case study of Thomas Cook Group. Key objectives include assessing the awareness and use of social media technologies, understanding their importance in developing business operations, and analyzing their influence on consumer choices within the tourism sector. The findings indicate that social media is a valuable tool for connecting with customers and improving profitability, although some respondents remain unconvinced of its benefits. The report concludes that social media is crucial for travel and tourism organizations to connect with a global audience and influence consumer behavior.

RESEARCH PROJECT
(The influence of digital technology in the travel and tourism sector)
THEME 2: Social media helpful for an organization
to enhance its productivity
Q2) Does social media helpful for an
organization to enhance its productivity?
Frequency
Yes 25
No 5
Yes No
0
5
10
15
20
25
30
Chart Title
Interpretation: The organizations use social media
Technology to connect with people and also aware them
about their services as well as product in an effective
manner. From the above mentioned analysis it has been
interpreted that there are 25 respondents which said that
social media helps company to increase its profitability
as well as productivity. On the other hand, there are 5
respondents which are not agree with this given
statement.
Introduction
Digital technology is considered as the principle factors that totally
change the method for working of business in this present era. With
every advancement of new innovation, an organization gain chance
to run business in an effective manner. The travel and tourism
industry is regarded as a most developing sector. In travel and
tourism industry, computerized innovation has changed the method
of travelling.
This report is taken into consideration of impact of social
media on travel and tourism sector. This organization
uses social media for connecting people in all over the
world. In this present time period, social media is
regarded as most valuable tool and there are many
people which use social media to connect with each
Aim:
“To identify the significance of social media tools over the decision
making of consumers in travel and tourism sector”. A study on
Thomas Cook Group.
Research Objectives:
 To evaluate concept of social media in the context of travel
industry.
 To analyse the need of influencing the decision of consumers
towards the operations of Thomas Cook.
 To identify importance of social media in developing the
operations of Thomas Cook.
 To access the impact of social media on the decision making
of consumers regarding tourism sector.
Interpretation
THEME 1: Aware about the concept of social media technology
Q1) Are you aware about the concept of
social media technology?
Frequency
Yes 27
No 3
Yes No
0
5
10
15
20
25
30
Interpretation: From the above mentioned analysis it has been interpreted that social media is most using
Technology through people as well as companies to connect with each other. There are 27 respondents
which said that they are aware about the social media Technologies and also know about their benefits in a
better manner. On the other hand, there are 3 restaurants which do not have any knowledge and idea about
the social media Technology.
Aims and Objectives
Conclusion
Rationale of Research
This investigation is taken in to the consideration on the impact of
technology in travel and tourism sector. The travel and tourism sector
use the digital technology to attract the large number of consumers
and also provide them better quality of services in an effective
manner. It is helpful in enhancing skills and knowledge of a
researcher.
Research Methodology
Research Methodology is considered as a best bit of examination as it is helpful in conducting entire
assignment towards right setting out toward assessing reasonable result. This area of research depends on
different application which is useful giving a better way to the researcher to actualize all the exploration
exercises in viable way.
Qualitative- Under this, information is measured by quality and hypothetical and it is based on speculations
and theory.
Quantitative- In this method, information is analysed in terms of numeric. This method of research
decreases the data in to the numbers.
Data collection is explained as procedure of gathering information as well as data regarding the specific
research area.