Decision Making in B2B and B2C: Marketer's Influence Examined

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Added on  2021/04/21

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This essay examines the decision-making processes within Business-to-Business (B2B) and Business-to-Consumer (B2C) companies, emphasizing the significant influence of marketers on these processes. It contrasts the complex, rational decision-making of B2B buyers, driven by organizational needs, trust, and long-term relationships, with the more consumer-focused, emotionally driven decisions in B2C markets, where product attractiveness and price sensitivity are key. The essay highlights the importance of market research, segmentation, and relationship management for B2B firms, while also discussing the role of promotional activities and quality management in B2C companies. The analysis underscores how marketers tailor strategies to align with the unique characteristics and demands of each market segment to shape the decision-making process and drive business success.
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