Analyzing Social Media's Impact on Amazon's Retail Performance

This research proposal examines the influence of social media on Amazon's organizational performance within the retail sector. It begins with an introduction that outlines the research rationale, objectives, and questions, focusing on how social media marketing impacts Amazon. The proposal includes a literature review exploring the existing research on social media marketing and its effects on business performance. The research methodology section details the inductive research approach, the use of both primary (questionnaires to Amazon employees) and secondary data, the sampling method, and the data analysis techniques, including the use of graphs and pie charts. The proposal also outlines the time scale and resources required for the project, and provides a list of references including books and journals related to the topic. This research aims to analyze the concept of social media marketing and its impact on the performance of retail organizations, specifically focusing on Amazon, and to develop effective social media marketing strategies for the company.

Research proposal

Table of Contents
Title : The influence of social media on organizational performance in retailing. A case study of
Amazon............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Rationale...........................................................................................................................3
Research Objectives....................................................................................................................3
Research Questions.....................................................................................................................3
Research organisation.................................................................................................................4
Literature Review.............................................................................................................................4
Research Methodology ...................................................................................................................4
Time scale...................................................................................................................................5
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

Title : The influence of social media on organizational performance in
retailing. A case study of Amazon
INTRODUCTION
Marketing is one of the important function of management. It is seen that marketing is
essential for success of business. It helps to persuade the customers to buy the goods and service
from the organisation (Thapa and Subedi, 2018). It is seen that that the world is turning digital
and it is important for each and every organisation to switch towards digitalisation. There are
various ways that the company can adopt to switch towards digital platforms. Social media
marketing is one of them. This research is based on use Social Media Platforms by Amazon.
Research Rationale
It states the reason for selecting the research topic. It helps to complete the research in an
effective manner. It is important to select appropriate topic for the research. The researcher has
selected the title of this research as impact of social media marketing on the retail sector. As it
will help the individual to know about the benefits that the organisation of retail sector are
gaining due to presence over social media platforms. It is beneficial for the researcher to know
about the effective strategies that are used by the company. It also states the problems that
Amazon may face due to not using of social media platforms. It is important to note that the
progress and research outcomes are based on the the topic that is being selected to conduct the
research over the organisation.
Aim: To analyse the concept of social media marketing and its impact on performance of
retail organisation. A case study of Amazon.
Research Objectives
 To understand the concept of social media marketing.
 To analyse the impact of social media marketing on the performance of Amazon.
 To develop the strategies of social media marketing for Amazon.
Research Questions
 Explain the concept of social media marketing?
 What is the impact of of Social Media marketing on performance of Amazon?

 What are the strategies that are developed related to Social Media Marketing for
Amazon?
Research organisation
This research is based on one of the retail sector organisation that is Amazon. It is one of
the American multinational technology company that was established in Seattle, Washington. It
is important to note that the company deals in e-commerce, digital streaming, cloud computing
and artificial intelligence. It is seen that company is one of the biggest platform that provides
online services to its customers.
Literature Review
To understand the concept of social media marketing.
According to (Walker and et.al., 2019) Social media marketing is one of the effective tool
used by company to promote its goods and services. It is a tool used under digital marketing that
helps to attract the customers towards the organisation. It can be said that social media marketing
is a platform that is used by companies to promote the goods and services. It is beneficial for
business to use these platforms as nowadays customers have presence over social media
platforms and are active on social media. So they help to attract the customers and they and it
impacts the customers (Kovalevska, Barabash and Snihur, 2018). There are various social media
platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn etc. The company should
understand the importance of social media and use these platforms to attract the customers. It
helps the company to sell more products to the customers and it has impact on the performance
on the company.
To analyse the impact of social media marketing on the performance of Amazon.
As per (Barreda and et.al., 2020) Social media is use of internet and it helps the company
to attract more and more customers. It is seen that the company is able to attract the customers
effectively. The customers have presence over social media platforms. The company has
understood the importance of social media as it helps the company to perform effectively. It is
important to examine the impact of social media on the performance of the Amazon. It has
positive impact on the performance of the company. As the current trend is to use the digital
platforms so Amazon is using various social media platforms (Babii, 2020). The company uses
Facebook, Twitter, Pinterest to promote its goods and services. These platforms enhance the

engagement of customers towards Amazon and this has positive impact of the performance of
Amazon. As it attracts the customers and enhances sales of the company.
To develop the strategies of social media marketing for Amazon.
According to (Chen and et.al., 2019) Social Media is one of the best way to attract more
customers. It is a powerful way to build strong position of the brand. The company has used
social media strategy to attract more and more customers. The company analyses the customers
that use social media. Then they formulate the idea that they post They select the channels of
social media through conducting the research related to the customers. Amazon also identifies if
the customers are converted and keep track on the number of customers that are converted
through social media platforms.
Research Methodology
It states the procedures and steps that are followed by the researcher to complete the
research. It helps in identifying, selecting and analysing the data that is collected to conduct the
research related to the topic (Stieglitz and et.al., 2017). This section helps to provide the reader a
proper understanding of the methods that are used by the researcher. It is important that the
research is conducted in an effective way. There are various tasks that are performed by
management to conduct the research effectively. It is important to set the timelines and
guidelines for the project and complete the project within the timelines. It will be effective and
will help to gain valid results if the research is completed using effective tools.
Research Approach: There are two research approaches that is inductive and deductive.
In inductive research approach the researcher collects the data that is related to his interest. In
this approach the researcher focuses on development of theory (Snyder, 2019). The next
approach is deductive research approach. In this the the already existing theory are tested to draw
the conclusion out of the research. Inductive research is used to complete this research as it helps
to gain positive result out of the data.
Research Methods: There are basically two ways to collect the data that are primary and
secondary. It is important to understand the research title so as to gain valid results. The first is
primary research as the data is collected by the researcher and it is fresh (Bilau, Witt and Lill,
2018). This method is more time consuming. As the researcher himself collects the data. Primary
data includes Experiments surveys, questionnaires, interviews, case studies etc. The next method
is secondary which is use of already published data and information. As there are previous

research conducted in the same field. It is economic method of data collection as it saves both
time and time.
For conducting this research both primary and secondary method are used. In relation to
primary method the data is collected through questionnaire floated to the employees of Amazon.
For secondary data literature review is done and reference is taken from already published
articles, journals, newspaper and magazines.
Participants: It is not possible to collect data from overall population so it is important to
decide a sample size (Dźwigoł and Dźwigoł-Barosz, 2018). For this research sample size will be
50 employees of Amazon that will be selected on the basis of random sampling. As there are less
chances of bias and discrimination in case simple random sampling.
Validity and reliability: The validity of the research depends on the source used to collect
the data. It is important to note that the research is done through use of questionnaire so the data
is directly collected through the employees (Dodds and Hess, 2020). As it helps to collect the
data through authentic source give valid as well as reliable outcome out of the research. Along
with that authentic data from the articles, journals is used and it shows the evidence of reliability
of the data.
Data analysis: It is a process of analysing the collected data. There are two types of data
quantitative and qualitative data. In this research the collected data is mathematical and it will be
analysed through formulating graphs and pic chart (Ragab and Arisha, 2018). It will help to
understand the data to the normal person. By analysis of data the research can be concluded in an
effective way.
Time scale
The time frame in which the research will be completed. It is vital to work within the
given deadlines.

Resources
It is important to identify at the initial level the resources that are required to conduct the
research effectively (Volkova and et.al., 2018). As it helps the researcher to find valid outcome

out of the research. The resources that are important are Time-investment, internet, laptop, cost
and communications. It is vital to use these resources in a effective manner to complete the
research.

REFERNCES:
Books and Journals:
Babii, A., 2020. Important aspects of the experimental research methodology. Вісник
Тернопільського національного технічного університету, 97(1), pp.77-87.
Barreda, and et.al., 2020. The impact of social media activities on brand image and emotional
attachment. Journal of hospitality and tourism technology.
Bilau, A. A., Witt, E. and Lill, I., 2018. Research methodology for the development of a
framework for managing post-disaster housing reconstruction. Procedia engineering,
212, pp.598-605.
Chen, and et.al., 2019. Individual-level social influence identification in social media: A
learning-simulation coordinated method. European Journal of Operational Research,
273(3), pp.1005-1015.
Dodds, S. and Hess, A.C., 2020. Adapting research methodology during COVID-19: lessons for
transformative service research. Journal of Service Management.
Dźwigoł, H. and Dźwigoł-Barosz, M., 2018. Scientific research methodology in management
sciences. Financial and credit activity: problems of theory and practice, 2(25), pp.424-
437.
Kovalevska, I., Barabash, M. and Snihur, V., 2018. Development of a research methodology and
analysis of the stress state of a parting under the joint and downward mining of coal
seams. Mining of mineral deposits, (12, Iss. 1), p.76.
Ragab, M. A. and Arisha, A., 2018. Research methodology in business: A starter’s guide.
Management and Organizational Studies, 5(1), pp.1-14.
Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines.
Journal of Business Research, 104, pp.333-339.
Stieglitz, and et.al., 2017. Do social bots dream of electric sheep? A categorisation of social
media bot accounts. arXiv preprint arXiv:1710.04044.
Thapa, R. and Subedi, S., 2018. Social media and depression. Journal of Psychiatrists'
Association of Nepal, 7(2), pp.1-4.
Volkova, and et.al., 2018. Concept in the trans textual space of artistic discourse. Literature
study research methodology. Modern Journal of Language Teaching Methods, 8(6),
pp.13-31.
Walker and et.al., 2019. Effects of social media use on desire for cosmetic surgery among young
women. Current Psychology, pp.1-10.