Research Project: Analyzing Technology's Impact on Travel and Tourism

This research project explores the influence of technology, particularly social media, on the travel and tourism sector. The project begins with formulating research outlines, identifying factors for project selection, and conducting a critical review of key references. It analyzes social media's impact on the expansion of the travel and tourism industry, identifying major influences of social media by organizations and determining the relationship between social media technology and the travel and tourism industry. The report then details the creation of a research project specification, including problem identification, the research approach, and a literature review. Finally, it outlines a plan and procedures for the research, focusing on a one-month study of technology's influence on Thomas Cook, with the aim of understanding how technology, especially social media, can be leveraged to attract more tourists and improve the economic condition of the sector. The project addresses key research questions about the influence of social media, the major social media tools, and the relationship between social media and the tourism industry, providing insights into the use of social media to enhance travel and tourism.

Research Project

Table of Contents
Theme: The influence of technology in the travel and tourism sector............................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specifications............................1
1.2 Identify the factors that contribute to the process of research project selection..............3
1.3 Undertake a critical review of key references..................................................................4
Analyse the influence of social media technology on expansion of travel and tourism industry
................................................................................................................................................4
Identify the major influences of social media by organisation to enhance travel and tourism
sector.......................................................................................................................................4
Determine the relationship of social media technology and travel and tourism industry......5
1.4 Produce a research project specification..........................................................................6
1.5 Provide an appropriate plan and procedures for the agreed research specification.........7
TASK 2..........................................................................................................................................10
INTRODUCTION:........................................................................................................................10
2.1 Match resources efficiently to the research question or hypothesis...............................10
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures......................................................................................................................11
2.3 Record and collate relevant data where appropriate.......................................................12
TASK 3..........................................................................................................................................16
Introduction:...................................................................................................................................16
TASK 4..........................................................................................................................................24
Introduction:...................................................................................................................................24
4.1 Use an agreed format and appropriate media to present the outcomes of the research to an
audience................................................................................................................................24
Covered in leaflet and PPT...................................................................................................24
REFERENCES..............................................................................................................................25

Theme: The influence of technology in the travel and tourism sector
TASK 1
INTRODUCTION:
This task describes about formulating and recording influence of technology on Thomas
cook. It also explain about the identification of different factors that contribute to project
research selection. It also explain about the influence of social media technology and relationship
of social media and travel and tourism industry. It also describes about the creation of research
project specification and plans and procedure of research specification.
1.1 Formulate and record possible research project outline specifications
A research required to get done in better manner where each and every single project
outline need to specify in determine manner (Al-Badi, Tarhini and Al-Sawaei, 2017). It is
essential to draw and craft better blueprint so that define consideration for the project get done.
This outline specification need to get done in better manner so that effective and beneficial
assessment get done. The project outline specification includes and define all such aspects which
facilitate and support in performing the project in determine manner.
This project is based on influence of technology in travel and tourism sector industry.
This get analyse that from past few years, social media is taking appropriate place in determined
manner so that economic condition also getting modify in frame (Baka, 2016). This
consideration have certain aspects and attribute like formulation. Literature review, data
collection, data interpretation etc. Thus, to frame and done this aspect, appropriate aim,
objectives and research questions get done so that whole project get execute in better and
determined manner.
Thomas Cook will going to organise this aspect in definite manner so that they could
utilise and implement appropriate technology so that maximum number of tourist get attracted.
Aim: To identify the influence and impact of social media in spreading travel and tourism sector
– A case study on Thomas Cook
Objectives:
 To analyse the influence of social media technology on expansion of travel and tourism
industry
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 To identify the major influences of social media by organisation to enhance travel and
tourism sector
 To determine the relationship of social media technology and travel and tourism industry
Research Question:
 What will be the influence of social media technology on expansion of travel and tourism
sector?
 Which are the major social media tools which could be utilise by organisation in order to
enhance travel and tourism sector?
 What is a relationship between social media technology and travel and tourism industry?
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1.2 Identify the factors that contribute to the process of research project selection
A research project selection is not a easy thing but requires certain number of aspects and
attribute properly so that definite project would get selected. It is really essential to determine
and estimate certain number of factors properly so that a better study get execute which facilitate
in drawing beneficial aspects (Giaoutzi, 2017). Certain number of aspects and determination
which includes and define about the project selection are define and describe as follow: Benefits: One of a major factor which enable and support in research project selection
would be benefit. It is really essential for investigator to determine about benefits and
importance which get drawn by such project. Thus, with expansion of technology, it is
really essential to determine about influence of social media on travel and tourism
industry so that better awareness of technology get done in define course of frame.
 Feasibility: Another aspect which need to assess and understand would be feasibility to
determine that such project will become successful in tenure or not. This signify and
enable in defining that such projects require to choose which have lower risk in nature so
that all its essentials get fulfil in define frame of manner.
 Objective: Another aspect is related with future where investigator have to evaluate
major objective of topics. Then from define topics, one of a best one which reflect better
future related objective get interpret in suitable manner (Greenwood, 2016). This result in
proclaiming definite outcome in nature so that better project get selected.
These are the certain number of factors which contribute in the selection of topic of
influence of digital technology on travel and tourism sector. Although, one of a major benefit
while selecting this topic would be understanding of where technological expansion get estimate
better. Social media is one of a major digital technology tool which assist in drawing and
signifying better and effective outcome. Here, risk is lower than the assumptions because all
aspects would describe in better manner as well as each and every single aspect get understand
on the basis of customer or external respondents.
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1.3 Undertake a critical review of key references
Analyse the influence of social media technology on expansion of travel and tourism industry
Social media has develop and made huge impact on the tourism sector. Most of the
customers are engage with social media and different sites to the research trips which help in
making effective decisions regarding their travels and along with this they are share their
personal experience of specific hotel, airline and restaurant (Horner and Swarbrooke, 2016). The
travel and tourism company are reach with their customers which directly impact on the sector. It
has around 50 million creative and unique travellers or visitors who are mainly seeking with
travel data and information and give advice from the sources while they are trust and loyal
towards such travel and tourism industry in proper manner. There are various tourism business
which are using social media networking which help in achieving better position in the
competitive for grace the tourists. The customer who are love the beautiful places so they can
easily search those locations where they want to spend their whole day when they are going
outside. They required to analysing the social media sites which help in providing accurate data
and information in proper manner. This will assist in giving huge amount of income and revenue
in appropriately.
Identify the major influences of social media by organisation to enhance travel and tourism
sector
The impact of social media in an organisation will create various issues and problems.
Travel and tourism industry is not so far behind as visitors has became comfortable in current
time period (Huang and et. al., 2016). Firstly they are identifying best hotels, airlines, etc. along
with this, travellers are enhancing the impact by trip view and reviews and visitors can give their
response whether the customers gain poor services and facilities. Social media help in increasing
number of customer base towards an organisation which help them in enhancing their income
and revenue level. This will providing great deal of data and information to their travellers about
exploring such things, interesting cuisines on the platter and sub popular hotels. The agents and
travel sites can incorporate the travel techniques and methods for learning about visitors
requirements and needs and also introduce their personalised tour packages to visit that places. In
addition to this, combination with social media marketing provide high scope for travel firm
which help in increasing their online presence and streamline the whole data and information
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about different offers and packages for ensure an alternative solution of specific or desired
customer. There are various social media sources by which they are attracting large number of
customers such as Facebook, twitter, etc.
Determine the relationship of social media technology and travel and tourism industry
This can be determined as the travel and tourism sector will help in increasing their
strong relation with their visitors. Information is assessed by using this and education regarding
some interesting attractions can be established in all over the world. Along with this, internet is
possibly have most of the famous method of facts and figures on destination and the best way for
achieving them (Lester and Scarles, 2016). By using internet, there are various information and
data articles on destination can be established that will providing advantages to the travellers or
visitors. They will getting high skills and knowledge to analyse which place and location is the
best suitable for them and they are offering other services to them. By using the internet in easy
manner and at reasonable rate to book. With the online travel agencies, trips and flights can be
booked in simple manner by logging on specific sites or websites and they are developing choice
from any to specific tour packages which they are offered in better manner. For understanding
and evaluating the travel and tourism sector, in this they are attracting large number of people
towards their services and facilities.
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1.4 Produce a research project specification
A research project specification define and signify the things in better and determined
manner. Specification includes and define about all such consideration which support in project
execution better (Scott, Hall and Gössling, 2016). This project is based on determination of
digital technology on travel and tourism sector where certain number of things enable and
support in defining the things better and in determine manner: Problem identification: One of a major specified thing while organising a study is
identification of consideration for which project get organise. It is really essential to
determine the cause for which study would get organise so that better and define outcome
get assess. The major thing for which study would organise is related with identification
of technology influence of travel and tourism sector. Approach: The next specification will describe about approaches and methods which are
going to utilise for the project (Tussyadiah and Pesonen, 2016). It is really essential to
determine and identify all such approaches which enable and support in organise better
project working. This section of study define about all consideration of research
methodologies. Hence, this facilitate in conclude better outcome for project.
 Literature review: A research specification includes about literature review as well. This
define and signify about the consideration of literature review where each and every
aspect need to understand and assess better on the basis of various scholars aspects and
attribute. This result in proclaiming better and determined understanding of the project
topic.
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1.5 Provide an appropriate plan and procedures for the agreed research specification
A major thing which need to get done while working on a project is action plan. It is
really essential to work align and properly with definite action plan so that suitable assessment of
working get done. Thus, before commencing any research project, there is a need to craft better
and suitable plan and procedure in nature so that supportive working attribute get done.
Thomas Cook study on influence of technology on travel and tourism section is a one
month study in which each and every single consideration get evaluated better. This result in
causing and claiming beneficial and effective outcome in nature of frame so that determined
results could be drawn (Ukpabi and Karjaluoto, 2017). This get done through presenting and
making Gantt Chart and Critical path system so that each and every activity get done on define
course of time. This result in managing task and divide whole work in better and determined
section of consideration. Gantt Chart: This is one of a tool which enable and support in divide the whole work of
project into various frame. It includes and define about appropriate starting time with
ending date with number of days in which project requires to complete. This study need
to complete within 2 months time duration with starting and ending date as well.
 Critical Path: This assist in providing shortest path for completed the project with
drawing parallel line towards each and every task. This result in defining better and
determined things in nature of frame so that suitable assessment get done. Thus, Critical
path enables in defining appropriate sign through which whole project get completed.
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