Analyzing Influencer Marketing and Its Impact on Customer Behavior

This essay delves into the realm of influencer marketing, examining its profound impact on customer behavior, particularly within the dynamic landscape of the tourism industry. It begins by defining influencer marketing and highlighting its significance in the 21st century, where social media influencers wield considerable influence over consumer choices. The essay then presents a detailed analysis of two prominent influencers, Jack Morris and Simon Reeve, assessing their strategies and the effectiveness of their brand collaborations. The main body explores how the tourism sector leverages influencer marketing to attract customers, increase brand awareness, and boost sales. It also discusses the benefits influencers bring to businesses, such as building trust and reaching target audiences. The essay concludes with a forward-looking perspective on the future of influencer marketing, emphasizing its continued relevance and potential for evolution within the tourism industry and beyond.

Understanding
Customers

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Influence marketing is marketing which is connected with social media allowing business
organisations as well as enormous brands to take help of social media influencers. These
influencers have numerous followers from that company and brands take their aid for advertising
their products and services. There is great influence in 21st century on people as they follow these
famous social media influencers and also consider them ideals as well as they follow their trends
and recommendations (Bryson and et.al., 2020). This leads in increasing profits for many
companies by attracting attention of more people. Food bloggers or travellers in tourism industry
are seeking for aid by various hotels and restaurants for sales enhancement for promotion and
advertisement of their products and services. They give payments and even free membership for
their outlets according to deals made in between them.
This essay consists of introduction of influencer marketing along with two influencers
and then analysis that are based on their product and brand selection. This essay also covers
future of influencers.
MAIN BODY
Tourism industry consists of various businesses such as travelling agencies,
accommodation and food services and others. The tourism industry clients are people interested
in travelling to places with family, friends or alone. Social media marketing is a great tool
utilised for attracting customers towards various places and hotels. In this sector, these
companies take help of many travelling bloggers for blogging of destinations and also for
recommending to their followers to make visits for real satisfaction (Zhang and et.al., 2022). The
hotels use this marketing technique for catching attention of customers. The social media
influencers are given invitation by various companies for increased profits to their places for
blogging or blog for these places and hotels. It is seen that they do upload these blogs and videos
in social media highlighting their experience. They also recommend for making visits to their
followers to these destinations. Social media influencers tell to visit and also for having a meet
with them to their followers for a nice experience (Callaghan, 2019). With a strong desire and
wish for meeting these influencers, customers do visit these tourist places. In tourism industry,
this increases the sales of these places, hotels. Thereby, it increases attention of new target
audience. The benefits of influencers in have potential to quickly build the trust in the market
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that they able to attach the customers in market and it also help to improve the brand awareness
in the market that people easily recognized their brand in the market. Influencer effectively
reaches to target their audiences and provide attracting values for their target audience (Strohmer
and et.al., 2020). This enriches the content of their strategy of their business and help to builds
the partnerships for their company in the market. The influencers are also benefited as they avail
being paid for their work with many discounts and other benefits.
Jack Morris was born in England on 10 October 1990. Morris is a famous influencer on
Instagram as he possesses 2.5 million followers. He starts his travelling journey after leaving his
job of minimum wages of a carpet cleaner in Manchester, UK (Kaur and Arora, 2022). Jack
launched his Instagram accounts for fashion followers, animal lovers, the people who are
interested and enthusiastic about cars, fashion and others. His account came under observation
by passing of time by various brands that resulted travelling into full time job (Chaudhuri and
et.al., 2021). This influencer attracts and appeals its followers with luxurious and enviable
accommodations, natural landscapes shares and also his meetings of local people by help of
pictures and videos. The Instagram account is named as @doyoutravel of Jack Morris which is a
personal account. Morris on his account shares his wanderlust with social media platforms with
his followers as he shares his uploads in form of pictures, videos and blogs (Yarimoglu and
Gunay, 2020). There is a great market of Jack Morris with great impressive audience; various
brands offer him with nice deals and partnerships such as Uber, American Express, Disney,
Airbnb and others. There was a change in Jack's life as another travel influencer came in his life,
his girlfriend, Lauren Bullen and she sells to their followers with light room photo presents
(Hansopaheluwakan and et.al., 2021). People buy these on a large scale and professional colour
grading filters which are designed by Jack himself which are inspired by his travels. These
presents are used for mobile and desktops and have different price ranges. His followers are
being influenced because of his uploads which are present on various social media platforms like
Instagram.
Simon Allan Reeve was born in London on 21 July 1972, he is a famous British author,
adventure documentary film-maker, journalist and television presenter. When he was at the age
of 14 then he required for the counselling because of their behavioural problems, finally with one
GCSE he left their school due to their living welfare and with their mental issues problems
(Sangpikul, 2021). Now, after leaving their school life then he took the job which includes the
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working in supermarket and when he turn into 18 years then they follow the weapons dealers
from Gatwick Airport. In 2020, Reeve was commissioned in UK which was bes in UK travel
show Cornwall with Simon Reeve (Herzallah and Ayyash, 2021). It was ordered by BBC which
has two alongside fabulous journey along with Simon Reeve and the latter show it is due to be
look back programme which have similar with Joanna Lumley's Unseen Adventures or Michael
Plain which is based on Travel of Lifetime. In the same year, it was announced that Reeve would
be served as Executive Producer for the Balkans and the internet television series which has
distributed by Amazon Prime (Kim and Krishna, 2022). There incredible journey has been
started in the form of insightful travel which have recreation for viewers in lock-down. The
people are easily influenced by their documentaries which become very popular in market and
these documentaries are based on various types of destination and have various social media
platform. Reeves also promote various natural places which easily influence the people in the
market. Reeves advertise those places and share destination's cultural values, that all are
connected with living ways of people, their lifestyle and many other things which along with
their earning and experience according to their basic needs and wants. It is great attraction and
with many they have many factors like blogging quality is very high in their enterprise and
which is easily catch attention of their customers travellers which is very beneficial for the
tourist places (Kaur and Arora, 2022). It is attraction of customers which also have highest
quality to share in positive manner. This make Reeve successful in their tourism industry and it
is very effective for traveller industry to influence their traveller.
In the tourism industry, in future it has influence factors which can easily influence their
traveller for visit the place. In today scenario, people is very attracted towards the social media
platform, where people easily influence by seeing different advertisement and it grab the
attention of customer in the market (Mateu Mateu, 2020). The tourism industry can also use
social media platform like Instagram, Facebook, Twitter, etc. these all platform help the travel
industry to run their business smoothly in the market and which can easily influence their
traveller in the travel industry. The traveller industry easily grabs the attention of customer by
promoting various types of offer which easily influenced the person and they easily attracted
towards the travel places (Min, Joireman and Kim, 2019). The traveller industry can influence
their market by doing partnership by big company which easily help to promote their business in
the market and this can increased the attention of the traveller in the marketplace. They have to
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make a bond with international travellers company so, that when people travel they see their
advertisement and they get easily influenced because if they see that an international company
doing a promotion then it must be big and good company and customer easily trust on their
services (Herzallah and Ayyash, 2021). From the past few years due to Covid 19 it become
major problem for travel industry that they faced many issues because customer is not prefer to
going out sides anywhere, so for that they do many changes related the customer health
protection then only customer prefer to use the services.
CONCLUSION
It is concluded that from this report it stated that influencers play very important role in
any market industry, if people get influenced by then only they considered the products. In
tourism industry the influencers play very significant role which easily help management to
attract the customer attention in the market. There many different influencers in the market who
have specialisation in different types in the marketplace which easily attract the customers
according to their needs. The tourism industry must follow different tools and techniques from
which they can easily attract the customer in the market. The management of tourism industry
used various platform to influence their customers in market like Instagram, facebook, etc. These
all are very important for the tourism industry to use because people easily get influenced in the
market.
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REFERENCES
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