The Impact of Influencer Marketing on Tourism and Travel Industry

This essay delves into the realm of influencer marketing within the tourism and travel industry, highlighting its significance in the 21st century. It explores the strategies employed by hotels and restaurants to leverage social media and influencers, such as travel bloggers, to enhance brand awareness, attract customers, and boost sales. The essay analyzes the impact of influencers like Simon Alan Reeva and Monica Stott, discussing their roles in promoting destinations and services. It also covers the future of influencer marketing, including the use of virtual reality and artificial intelligence. The essay concludes by emphasizing the growing importance of influencer marketing in a digitalized world, underscoring its role in shaping customer behavior and driving industry growth, while also acknowledging the importance of safety and hygiene in a post-COVID era.

Understanding Customers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The influencing marketing is basically refers to the effective utilization of social media
and other types of marketing strategies. Due to the effective use of various marketing methods
organizations are able to enhance the awareness and popularity of their brand image and goods at
maximum level. The various marketing strategies also assist the firm for increasing their profit
margin and market share with help of their goods and services (Adjei, Obubuafo-Ayettey and
Tobbin, 2019). In the period of 21st century mostly customers are highly influenced to buy the
company product and services due to seeing various marketing strategie. In context to tourism
and travel industry mostly hotels and resturants are directly linked food bloggers or travellers and
due to this they have large followers for promoting their brand image and goods. This essay will
be covered introduction, introduce the area of influencer marketing, influencer one and their
analysis on product selection and brand and the future of influencer.
MAIN BODY
The business which belongs to the area of tourism are having food services, travel
agencies, accomodation services and others. Hence the main customers of this area of these type
of buyers who have high interest and passion for travelling in different locations during
weekends or holidays. The method of social media and is highly effective and common tool for
those type of customers for gaining their attraction towards particular destination and location. In
respect of this type of sector company is find those travelling bloggers who are highly beneficial
for them in aspect of popularising their destinations and food items at higher rate. With help of
utilizing various bloggers in form of social media huge number of followers are attracted towards
the goods and services of resturants and hotels within short duration. Due to the effective use of
marketing strategies various hotels are able to develop strong positive relationship with all
customer segments for long time. With help of utilizing various types of strategies young
generation are easily attracted in huge number towards their goods. Due to the effective use of
various bloggers organization easily shared their videos and pictures and also able to highlight
that they have best experience from specific destination. But in some situations these type of
social media influencers are asked the followers to visit the site and meet with them for receiving
much better experience. In context of strong strong wish of meeting with ideals and these social
medias influenced the customers in large number for the visit of their site and used their services

and goods effectively. Hence it shows the productivity and sales of company at higher rate in this
sector. The major benefits which is gained from both sides, hotels and resturants easily get the
advantage for attracting the customers and increased their productivity.
The Simon Alan Reeva is one of the British journalist, documantry film maker and
author. This author is highly famous for preparing documantries regarding environmental and
global travel. He influenced the people by publishing various documantries in various social
medias about the particular destination. He also prepared books on various topics which includes
internationals tourism, modern history and his adventure experiences (Akar, 2021). Only he did
not promoting the specific destinitation but he is highly famous sharing the culture of particular
area which shows their life style and also shows that in which manner people live their life which
they done to fulfilling their needs. It means that the selected destination of tourism for Simon is a
natural environment and he have different influcers which comes under the category of
followers. This author already have around 150.9K in social media platform which includes
instagram and others. His influencers are highly valuable and attracted towards skills and
knowledge where he shared about the destination. This author is suggested by the Kuoni
organization in the form of brand ambassador which is one of the multinational travel agency.
The appoited author will promoting sustainability in travel and tourism sector which assist them
for developing a large consumer base quickly. The main role of Simon which is provided by
Kuoni company is to host the customer events with help of preparing attractive and exclusives
articles for organization and also develop effective blogs for clients and provide them to the
official website of organization. In this type of blog it is very important that images and videos
are in high quality and attractive for users. Because without providing best quality firm did not
able to serve their business for long time. With help of sustaining quality the revenue of firm is
easily increased within low time and at maximum level.
Monica Stott is the another highly popular blogger and traveller and now she is settled in
UK. The main role of her and her team is to visit and travel in different parts of country and
analyse the services and products of hotels at low price. After then they shared their experiences
to users with their various blogs. With help of their blogs she reccomends their followers about
goods and services of particular hotel under various budgets which is useful for middle and

lower class families. She also reccomending the other type of destinations which is suitable for
young generations and childrens during the time of travelling. In year 2009, she conducted her
first blog wih help of their team and this is done in Australia and Asia. With help of doing blogs
effectively her followers are easily increased in less time with higher rate. Various hotels and
resturants are invited her as an chief guest and asked her for promoting their services and goods
in their blogs effectively. Due to this young generation are highly and easily attracted in huge
number for buying their product. Her first option is United Kingdom for exporting the home
country. Secondly, she also shared some of important hacks in travel and tourism sector for
identifying the best travels with average and affordable price. When she asking idea about travel
blogging she replied that at the time of 17 she used the facility of internet for grabbing the
knowledge about her academics but besides this she also consumes lot of time for watching the
images and videos of travelling and story and experience of other travellers. In this way she
started the keep the visit of different travelling sites and ulttimately she decides to develop their
career in travelling and tourism industry effectively in any way (Amin and Tarun, 2020).
In travelling the future of influerncer is are very bright because in present time
technology plays the major role for engaging the people by using different types of tools and
maachines for conducting various work effectively. Presently customers utilized the internet
services for handling different functions smoothly which includes search for information,
booking of rooms in hotel and others. One of best example is virtual reality because with help of
using this technology influencer easily encourage and motivate their followers at maximum
level. Due to the effective use of virtual reality influencer easily provide feeling to their
followers that they are present in the destination so that they easily finalized their choice for
selecting the best destination for their weekends. After the end of COVID the major
concentartion of customer in travel and tourism industry is to use those goods and services which
is highly focusing on safety, hygiene, and all government rules for avoiding the spread of corona
in long term. Due to this type of in fdluencer it is necessary to share the images and videos of
resturants, cleanliness in social media which is responsible for atracting the customers in
particular locations effectively. But in other side social media such as instagram are puts some
new type of features in each week after identifying the desires and needs of customers. Tools
such as drones are also one of effective gadget for influencers because in this way they have the

option for shoot their journey from various angels which made their blogs very much attractive.
In present time artificial intelligence, it is one of the fastest growing thing in this industry. That
means in future the bloggers who are travelling they are used robots for creating the high quality
blogs for their followers. By using technology vaarrious resturants are able to sustain positive
relations with their clients for long time.

CONCLUSION
From the above analysis of essay it concludes that travel and tourism sector is one of
fastest growing sector in respect of digitalization. The traveler utilized the social media platform
effectively for gathering various types of information regarding destination and resturants
quickly. The influencers of social media is refer to those individuals who are responsible for
encouraging their followers towards their products and services. The main features of this type of
influencers is that they are having strong customer base in the form of followers in the platform
of social media. The essay will cover Influencer two and their analysis on product selection and
brands. In context of future of these influencers, they can use drones or artificial intelligence for
their blogs. They are sharing their blogs and personal experience to their followers. In this way
the popularity of the hotel are easily enhanced at maximum level for long time.

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