Consultancy Project: Influencer Marketing for Smarterly Company Report

This report focuses on influencer marketing strategies for Smarterly, a platform that allows individuals to compare and buy stocks. The assignment analyzes the concept of influencer marketing, defining its role in contemporary marketing approaches and its benefits, such as improved SEO, increased sales, and brand awareness. It considers Smarterly's need to compete within the investment industry and suggests leveraging influencers to build trust and reach target audiences, referencing examples like Oprah Winfrey's impact on stock values. The report also emphasizes the importance of choosing the right influencers and highlights the advantages of social media marketing, including higher traffic and conversion rates. The report uses Harvard referencing and includes references to books, journals, and online resources to support its findings. The goal is to provide Smarterly with actionable recommendations to enhance its marketing efforts and gain a competitive edge.

Consultancy Project - Research

Contents
Task.............................................................................................................................................................2
References...................................................................................................................................................3

Task
Influencer marketing is referred to as contemporary approach to marketing which
involves indulging with an influencer to promote products and services of the company (Avery
and Israeli, 2020. The people who carry a strong hold over the internet platforms are reached out
to promote products and services of the company. This approach has emerged to be beneficial for
organisation as it helps in improving the SEO ratings, improved sales performance and most
importantly it informs people about existence of such brand.
This particular project takes into consideration the Smarterly, it is a business which
forms a platforms of comparison of stocks and ultimately buying the most relevant ones. This
business targets people of all the age groups who are interested in buying stocks or carrying out
an investment. However, this business is faced with organisation who are operating in this
industry for a longer period of time and needs some potential marketing strategies to snatch some
market share from its old rivals.
This industry requires a lot of trust and goodwill as people are spending their hard earned
saving for investments. Therefore, to build a trust it is very essential to promote this business
through right channel and right people. According to the report presented by Gabrielle Hughes
(2020), Oprah Winfrey who has been one of the most influential people on earth have taken a
10% stake in an organisation that was under huge losses. Within the next two days, $700 million
worth of market value of stocks have been generated by a single person (How influencers drive
stock market success, 2020). This shows that influential marketing and social media marketing
can do wonders for an organisation within a short period of time. Although the description of
influencer can vary person to person, it can be a celebrity, author or can be some blogger. It is
mostly dependent on business on what extent they wish to promote their service. For a business
who wish to promote their service on a smaller scale can opt for a blogger or author who carry
sufficient market reach. For a higher impact some renowned entrepreneur or businessman can be
chosen. But for Smarterly it can be said that an entrepreneur who is known to be popular over the
social platforms needs to be considered for better results.
The another marketing approach which has been successful in garnering sufficient
attention within a short span of time is social media marketing. The major advantages which has
been offered by promotion of products through influential marketing or social media marketing
is that it will help in higher traffic over the platform, higher conversion rates and better presence
over the internet (Müller, 2018). Smarterly can form contacts with some person who are known
to invest in the stock market. Promotion of this business by them helps in garnering quick
attention and higher footfall of the customers. However, it is very important for Smarterly to
choose the right person as choosing the wrong person may do more harm than good. For
instance, Celebrities and model belonging from Hollywood industry have been chosen to
promote cosmetics and beauty products. This approach only requires establishing a contact with
the person who belongs to same industry. It can be an entrepreneur who celebrity who is known
to invest into stock market.

References
Books and Journal
Avery, J. and Israeli, A., 2020. Influencer Marketing.
Müller, A., 2018. Referral Marketing on Social Media Platforms—Guidelines on How
Businesses Can Identify and Successfully Integrate Opinion Leaders in Their Online Marketing
Strategy. In Omnichannel Branding (pp. 131-171). Springer Gabler, Wiesbaden.
Online
How influencers drive stock market success, 2020. [Online]. Available through: <
https://www.convinceandconvert.com/realtime-today/how-influencers-drive-stock-market-
success/>.